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HomeB2B MarketingI attempted writing a weblog put up with ChatGPT, so you do...

I attempted writing a weblog put up with ChatGPT, so you do not have to.


When you‘re a marketer who does numerous writing, you’ve most likely heard about writers, bloggers, and different creators utilizing instruments like ChatGPT to streamline the writing course of.

A hand fist bumps another hand coming out of a laptop. Both are surrounded by fountain pens symbolizing writing.

Nevertheless, in the event you‘re a skeptical author like me, you’re most likely just a little cautious of utilizing AI to craft your content material.

You would possibly assume: “Can this device write properly? Will it seize the right voice and tone I would like? Is it correct? How can I take advantage of it?”

Luckily, you don‘t must marvel anymore. I attempted utilizing ChatGPT to jot down a weblog put up, and I’ll share my expertise and allow you to know if it’s value attempting out.

Enjoyable reality: That is my first time utilizing ChatGPT on this method, too, so we’re studying collectively!

Utilizing ChatGPT to Generate Concepts

Utilizing ChatGPT to Generate a Weblog Define

Utilizing ChatGPT to Write a Weblog Put up

Last Ideas

Free Report: The State of Artificial Intelligence in 2023

Utilizing ChatGPT to Generate Concepts

Each weblog put up begins with an thought, so why not see if ChatGPT can generate a number of for inspiration? After logging into the free model of ChatGPT, I used to be taken to the primary chat web page.

Screenshot of ChatGPT chat page

After typing my request into the chat (“Give me concepts for a weblog put up about cats”), ChatGPT generated 15 weblog concepts and headlines. The primary 5 are under.

Screenshot of ideas generated by ChatGPT

Not unhealthy, however let‘s take issues a step additional. Right here’s ChatGPT’s response to my second request, “Give me concepts for a weblog put up about cat statistics.”

Screenshot of ideas generated by ChatGPT

General, I just like the concepts ChatGPT generated. I particularly appreciated that ChatGPT included headlines with its concepts and urged the right way to strategy the subject.

For instance, ChatGPT urged I strategy the subject of cat breeds by offering a listing of the preferred cat breeds primarily based on registration statistics from breed organizations.

I want concepts involving statistics, so I am going with ChatGPT‘s fifth suggestion: “The Economics of Cat Care: How Does it Price to Increase a Cat?” Now that I do know the subject I need to pursue, I’m able to create an overview.

Professional Tip: It helps to be as particular as doable in your requests. Discover after I talked about wanting to jot down a weblog put up about cat statistics, ChatGPT gave extra nuanced solutions. This can be a sample you may see all through the article.

Utilizing ChatGPT to Generate a Weblog Define

First, I informed ChatGPT to generate a weblog define primarily based on “The Economics of Cat Care: How A lot Does It Price to Increase a Cat?” That is the chatbot’s response.

Screenshot of outline generated by ChatGPT

Under is an excerpt of the define:

“I. Introduction

A. Anecdotal story or intriguing cat reality
B. Significance of understanding the prices of cat possession
C. Overview of what the weblog put up will cowl

II. Preliminary Prices

A. Adoption or buy charges
B. Important provides and tools

  1. Litter field and litter
  2. Meals and water dishes
  3. Cat meals
  4. Cat provider
  5. Mattress or scratching put up

C. Preliminary veterinary bills

  1. Vaccinations
  2. Spaying/neutering
  3. Microchipping
  4. Well being check-up”

ChatGPT additionally supplied the next brief paragraph describing the breakdown of the define:

“This define gives a structured framework to discover the monetary elements of cat possession, from preliminary prices to ongoing bills and surprising conditions, whereas additionally providing readers worthwhile suggestions for managing the monetary elements of elevating a cat.”

The define is all proper; it separates completely different elements of the price of cat possession into sections like preliminary prices, ongoing bills, and extra.

Nevertheless, I would like one thing nearer to my outlining model, which incorporates headings and subheadings. So, I typed in one other immediate, asking ChatGPT to generate one other weblog define and embrace subheadings.

That is what ChatGPT generated:

Screenshot of new outline generated by ChatGPT

I want this define as a result of it is extra complete than the earlier one and has subheadings which are particular, brief, and straight to the purpose. ChaptGPT additionally provides a superb breakdown of the type of content material to incorporate underneath every subheading.

Here is an excerpt of the chatbot-generated define:

“I. Introduction

A. Why Understanding the Price of Cat Possession Issues
B. The Pleasure and Tasks of Cat Possession
C. Overview of What This Weblog Put up Will Cowl

II. Preliminary Prices

A. Adoption or Buy Charges
B. Important Provides and Tools

  1. Litter Field and Litter
  2. Meals and Water Dishes
  3. Cat Meals
  4. Cat Provider
  5. Mattress or Scratching Put up”

The second define would be the basis of the weblog’s closing draft.

Professional Tip: Each author has their very own method of planning and outlining their work. Earlier than asking ChatGPT to generate an overview take into consideration how you like your outlines and specify your choice in your request. 

Utilizing ChatGPT to Write a Weblog Put up

That is the place issues acquired tough for me. I submitted two prompts to ChatGPT to jot down the weblog put up and in contrast the outcomes. My first immediate asks ChatGPT to generate a weblog put up primarily based on the second define.

I additionally direct ChatGPT to maintain the put up to 800 phrases and to make use of an upbeat, pleasant, and conversational tone.

The primary paragraph of ChatGPT’s put up is sort of precisely what I needed:

“Hey, fellow cat fans! When you‘ve ever puzzled concerning the true price of getting a furry feline buddy by your aspect, you’re in the suitable place. Cats are great companions, however they do include monetary obligations.

In the present day, we‘ll dive into the economics of cat care and break down the prices related to elevating a cat. Don’t fear; we have loads of suggestions that can assist you price range and guarantee your kitty will get the perfect care with out breaking the financial institution.”

Nevertheless, the remainder of the weblog put up nonetheless reads extra like an overview. See the screenshot under.

First draft generated by ChatGPT

Discover the put up is especially numbered and bulleted. I then submitted one other immediate asking the identical factor, however I omitted any point out of the phrase “define.”

ChatGPT’s opening paragraph was much like the primary:

“Hey there, fellow cat lovers! When you‘re studying this, likelihood is you’ve both acquired a kitty curled up in your lap otherwise you’re significantly contemplating adopting one in all these lovable furballs.

Cats carry a lot pleasure into our lives, however in addition they include obligations, together with the monetary type.

So, let’s speak concerning the economics of cat care. How a lot does it actually price to lift a cat, and how will you be certain that your feline buddy will get the royal remedy with out breaking the financial institution?”

As soon as once more, I just like the opener as a result of it captures my desired tone. Nevertheless, the remainder of the draft nonetheless reads like an overview.

second draft generated by chatgpt

I attempted regenerating the draft a number of instances however nonetheless acquired comparable outcomes that have been bulleted and numbered like an overview.

Professional Tip: Specify the model, tone, and goal of your article when requesting a draft from ChatGPT. Once more, the extra particular you might be in your prompts, the simpler it’s for the AI to generate your required consequence.

Last Ideas

Whereas I can see how ChatGPT can save writers time, the chatbot just isn’t my most popular methodology of producing weblog posts.

As I discussed, the opening paragraphs aligned with my imaginative and prescient, however the remainder of the content material was too bulleted to learn like a conversational weblog put up.

That mentioned, I can undoubtedly see ChatGPT as a worthwhile device for planning, reminiscent of subject ideation and outlining.

Citing Sources with ChatGPT

Moreover, in the event you usually need to cite sources in your work, you could encounter a hiccup utilizing ChatGPT. I requested the AI device to quote its sources when producing drafts.

The primary time I requested it to quote a supply, ChatGPT mentioned it couldn’t and generated the next response:

“I apologize for any inconvenience, however I can’t present particular sources or citations for the data within the weblog put up as my responses are generated primarily based on a combination of licensed information, information created by human trainers, and publicly accessible information.

The data within the weblog put up is a basic overview of the prices related to proudly owning a cat, and the figures supplied are primarily based on widespread information and basic estimates as much as my final information replace in September 2021.

For correct and up-to-date data, I like to recommend consulting respected sources reminiscent of pet care web sites, veterinary organizations, and monetary planning assets.

These sources can present detailed data on the particular prices of cat possession in your space and any modifications which will have occurred since my final information replace.”

The second time I attempted, the device generated a weblog put up that included hyperlinks to sources, however some references have been outdated or led to useless hyperlinks.

Replace: Since penning this put up, OpenAI introduced ChatGPT would be capable of browse the web to present customers “present and authoritative data” and hyperlinks to sources.

This implies ChatGPT will be capable of embrace data from sources post-2021. 

How I Would Use ChatGPT

I’d use ChatGPT as an assistive device to assist me develop weblog matters and generate outlines to prepare my ideas.

My concern is that I’d spend an excessive amount of time tweaking ChatGPT‘s drafts to my liking and that I’d be higher off writing my very own content material primarily based on its outlines.

Have you ever used ChatGPT to jot down content material for you? What was your expertise?

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