Fb is the world’s hottest social media platform with over 2.9 billion lively customers as of July 2023. That’s in line with Kepios, a digital-trends evaluation agency, as reported by DataReportal. Meta owns 4 of the most important social media platforms, every with greater than 1 billion customers: Fb, WhatsApp, Fb Messenger, and Instagram.
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Per a Q1 2023 survey (PDF) by Jungle Scout, the Amazon instruments supplier, Fb is the main U.S. social media platform for procuring, however Instagram takes the lead for Gen Z shoppers (ages 18 to 27), adopted carefully by TikTok and YouTube.
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In accordance to Insider Intelligence, TikTok will account for six.5% of U.S. video advert spending in 2023, decrease than YouTube’s 8.3% and Meta’s 30.1%.
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As of July 2023, the USA had the biggest TikTok consumer base, per Yahoo Finance, with roughly 122 million customers. Indonesia was the second-largest market with almost 99.8 million TikTok customers, and Brazil ranked third with roughly 83.33 million customers on the platform. These numbers exclude Douyin, TikTok’s China counterpart.
