TikTok has emerged as a social media powerhouse, boasting over 1 billion month-to-month energetic customers globally. Whereas this platform is flooded with artistic content material and progressive creators, companies are eager to faucet into this expansive viewers. On this bustling ecosystem, the position of a proficient TikTok influencer advertising and marketing company turns into indispensable, offering the important bridge between manufacturers and influencers.
On this article, we’ll delve right into a complete overview of the highest 11 businesses which might be making waves in crafting compelling, participating, and result-driven influencer campaigns, providing insights to make an knowledgeable selection in your model’s distinctive wants.
Prime TikTok Influencer Advertising and marketing Company Evaluation
Workplace Location: Chattanooga, TN
Yr Based: 2021
Group Measurement: 10 – 49
Ubiquitous Influencer Advertising and marketing Company excels in simplifying and amplifying the intricacies of TikTok influencer advertising and marketing. With an esteemed community of 4,000 creators, boasting 7.7 billion followers, they’ve refined the artwork of pairing manufacturers with splendid influencers to breathe life into advertising and marketing campaigns and increase model consciousness. Their ethos of tailoring methods and eschewing one-size-fits-all approaches underscores their dedication to bespoke service. Their analytical method, grounded in median views and historic efficiency, diverges from the traditional, guaranteeing enhanced CPM and fostering sturdy relationships with each creators and model companions.
Key Providers:
- Promoting
- Affiliate Advertising and marketing
- Branding
- Digital Technique
- Social Media Advertising and marketing
Industries Served: Ubiquitous’ various experience isn’t confined to particular sectors, marking them as a flexible selection for an array of industries searching for to harness the ability of TikTok for model amplification.
Case Research:
One of many notable successes is the case of Wienerschnitzel, the place Ubiquitous’ strategic method yielded over 42 million impressions and resulted in sold-out specials, underscoring the company’s functionality to translate artistic collaborations into tangible enterprise outcomes.
For Influencers: If you’re searching for businesses to characterize you click on right here.
Workplace Location: New York, NY
Yr Based: 2013
Group Measurement: 10 – 49
Moburst stands as a paradigm of precision and innovation within the realm of TikTok influencer advertising and marketing. The company is famend for its complete and meticulously crafted seven-stage course of that ensures each marketing campaign achieves its zenith of effectiveness. With a give attention to artistic storytelling and superior video manufacturing, the company’s distinctive method ensures that manufacturers not solely obtain visibility but additionally resonate deeply with the audience. Their holistic service encapsulates from defining KPIs and recruiting apt influencers to artistic improvement and efficiency monitoring, underlining a dedication to excellence at each step.
Key Providers:
- Cellular & app advertising and marketing
- Promoting
- Social media advertising and marketing
- Net design
- Net improvement
Industries Served:
Social media and expertise, electronics, retail expertise and lots of others.
Case Research:
A testomony to Moburst’s experience is vividly illustrated of their collaboration with Shopkick. The company’s strategic and inventive method propelled model consciousness and engagement, echoing the tangible impacts of their progressive campaigns. This case underscores Moburst’s skill to not simply conceptualize however successfully execute methods that translate to measurable outcomes, affirming their place as leaders in TikTok influencer advertising and marketing.
Workplace Location: Mississauga, Canada
Yr Based: Based 2014
Group Measurement: 50 – 249
Viral Nation is globally acknowledged for its influential mastery of TikTok influencer advertising and marketing, characterised by its progressive, data-driven, and holistic approaches. With practically a decade of expertise, the company has developed a strategic methodology that integrates cutting-edge expertise and deep trade insights to raise influencer advertising and marketing campaigns. Their proprietary AI, Viral Nation_Secure™, ensures model security, whereas the utilization of historic information ensures optimum influencer matches and predictable, measurable outcomes, establishing Viral Nation as a pioneer in executing influencer advertising and marketing with unmatched precision and scale.
Key Providers:
- Social Media Advertising and marketing
- Advertising and marketing Technique
- Cellular & App Advertising and marketing
- Promoting, Branding
- Content material Advertising and marketing
Industries Served:
Way of life, attire, magnificence, retail, cpg, journey, qsr, client tech, gaming, meals & beverage, and well being & wellness.
Case Research:
Walmart partnered with Viral Nation to launch Walmart Land within the Roblox metaverse, aiming for expansive attain and sturdy engagement. Viral Nation orchestrated an progressive marketing campaign involving celeb, macro, and mid-tier influencers in gaming and way of life niches, introducing dynamic content material, reside reactions, and digital excursions amplified by Paid Media. This technique yielded 66M impressions, 4.7M engagements, and a 30-point model raise, marking the marketing campaign’s vital affect in enhancing Walmart Land’s presence throughout the metaverse.
For Influencers: If you’re searching for businesses to characterize you click on right here.
Workplace Location: Los Angeles
Yr Based: 2022
Group Measurement: 11-50
MOMENTiQ carves its distinct area of interest within the realm of TikTok influencer advertising and marketing with its streamlined, results-oriented method. Specializing in setting up epic influencer moments, the company is adept at crafting end-to-end influencer campaigns characterised by simplicity and effectiveness. With a give attention to YouTube and TikTok, MOMENTiQ prides itself on transcending the norm, delivering campaigns that don’t simply seize however retain viewers consideration, fostering stronger model consciousness and engagements.
Key Providers:
- Youtube Influencer Advertising and marketing
- UGC Content material
Industries Served: Magnificence, sports activities, style
For Influencers: If you’re searching for businesses to characterize you click on right here.
Workplace Location: Orlando, FL
Yr Based: 2013
Group Measurement: 50-249
NeoReach emerges as a vanguard within the TikTok influencer advertising and marketing panorama, epitomizing a harmonious mix of expertise, technique, and human contact. Positioned as a full-service influencer advertising and marketing company, NeoReach takes a bespoke method, tailoring every marketing campaign with meticulous precision to resonate with the model’s essence and goals. Their core lies in creating data-backed methods, managing complete marketing campaign logistics, and delivering compelling, ROI-focused paid media amplifications. Each technique is rooted in sturdy information analytics, guaranteeing that every marketing campaign isn’t just felt however is measurable and impactful.
Key Providers:
- Social media advertising and marketing
- Content material advertising and marketing
- Advertising and marketing technique
Industries Served: E-commerce, expertise, automotive, leisure, retail, manufacturing
Case Research:
NVIDIA partnered with NeoReach to advertise their GeForce RTX 30 Collection Laptops to STEM college students in a Again-to-College marketing campaign, using a “construct one thing superior” theme the place creators highlighted the laptop computer’s capabilities by science and engineering initiatives. The marketing campaign, executed on TikTok and YouTube, focused American tech and STEM college students and integrated humor and authenticity to reveal the laptops’ energy and effectivity in real-world functions. The strategic influencer collaboration resulted in 3.3 million whole impressions, 5.7k bio hyperlink clicks, and an influencer media worth of $266,330, showcasing the laptop computer’s prowess in facilitating and enhancing STEM-related duties.
For Influencers: If you’re searching for businesses to characterize you click on right here.
Workplace Location: Miami, FL
Yr Based: 2018
Group Measurement: 10-49
The Influencer Advertising and marketing Manufacturing unit (IMF) is a famend company that focuses on crafting and executing extremely efficient TikTok advertising and marketing campaigns. With a popularity for producing spectacular ROI, this company takes a complete method, aligning with Fortune 500 manufacturers to provide world influencer campaigns rooted in creativity and strategic insights. IMF has mastered the artwork of harnessing TikTok’s dynamic and youthful vitality, guaranteeing every marketing campaign resonates with the platform’s engaged person base.
Key Providers:
- Social Media Advertising and marketing
- Content material Advertising and marketing
- Advertising and marketing Technique
- Cellular & App Advertising and marketing
- Promoting
- Digital Technique
Industries Served: Magnificence, finance, style, Tourism and extra.
Case Research:
IMF’s efficacy is illuminated by their spectacular case research. They’ve executed quite a lot of campaigns, just like the ‘playfoam TikTok marketing campaign’ that garnered 2.5M video views and 470k likes, and the ‘pranks on TikTok’ that achieved a staggering 26M video views and 6.5M likes. Every case illustrates IMF’s skill to drive immense engagement and visibility for manufacturers, underscoring their experience and effectivity.
For Influencers: If you’re searching for businesses to characterize you click on right here.
Workplace Location: Dallas, Texas
Yr Based: 2011
Group Measurement: 501-1000
LTK, a globally acknowledged influencer platform, emerges as a pivotal participant within the realm of Creator-Guided Procuring. It encapsulates a wealthy tapestry of providers and improvements, marking its identification as a nucleus the place model consulting, media boosting, and retail media community digital instore converge. Constructed upon the muse of the famend rewardStyle and LIKEtoKNOW.it, LTK embodies an eclectic mixture of creativity, innovation, and strategic insights, poised to redefine the paradigms of influencer advertising and marketing.
Key Providers:
- Model Consulting
- Media Boosting
- Retail Media Community
Industries Served: Retail, magnificence, girls’s style, males’s style, residence, cpg, luxurious, journey, leisure
For Influencers: If you’re searching for businesses to characterize you click on right here.
Workplace Location: London, UK
Yr Based: 2015
Group Measurement: 50 – 249
The Goat Company distinguishes itself as a number one TikTok promoting company, globally acknowledged for seamlessly mixing natural, paid, and influencer methods to attain impactful activations for model companions. Acknowledged for its unparalleled experience and progressive method, Goat Company is the go-to resolution for manufacturers aiming to harness the ability of TikTok to achieve youthful, dynamic audiences, guaranteeing not simply ephemeral virality however a sustainable, long-term presence on this influential platform.
Key Providers:
- Natural technique deployment
- Paid advert campaigns
- Influencer activations
Industries Served: Style, meals & beverage, expertise & apps, gaming, automotive, magnificence
Case Research:
The Goat Company options a powerful assortment of profitable collaborations with distinguished manufacturers, together with a 7-month-long engagement with Dell. The collaboration featured 15 campaigns that garnered 168 million impressions and 229K clicks. The profitable pairing highlighted Goat’s capability to ship scale, attain, and engagement. One other collaboration with Superdrug, a dynamic magnificence model, achieved a staggering 241% view-through fee on Instagram reels. The goal was to make sure Superdrug’s relevance and resonance with Gen Z and Millennial customers, which The Goat Company profoundly achieved.
For Influencers: If you’re searching for businesses to characterize you click on right here.
Workplace Location: New York Metropolis, New York
Yr Based: 2013
Group Measurement: 101-250
Clearly, a pioneering influencer advertising and marketing company, is famend for its complete and progressive TikTok advertising and marketing options. With a give attention to maximizing model attain and delivering exponential outcomes, Clearly combines a deep understanding of TikTok’s ecosystem with artistic ingenuity and strategic precision. The company’s complete providers, from influencer collaborations to branded content material creation, are meticulously crafted to raise the model presence, engagement, and affect on this quickly rising social media platform.
Key Providers:
- Artistic technique & ideation
- Influencer administration
- Music composition & licensing
- Content material creation
- Product seeding & sampling
- Viral hits creation
- Paid amplification
- Licensing & utilization rights
- Reporting & analytics
Industries Served: E-commerce, magnificence, style,
Case Research:
T-fal collaborated with Clearly to leverage top-tier TikTok influencers to extend consciousness about their new Air Fryer, resulting in the creation of various and interesting content material. The influencers have been inspired to creatively showcase the flexibility of the T-fal Air Fryer, leading to 12 TikTok movies that collectively amassed over 1 million views and reached 6.2 million folks. The marketing campaign exceeded expectations, attaining an above-average view-to-followers ratio of 16.6%.
For Influencers: If you’re searching for businesses to characterize you click on right here.
Workplace Location: Brooklyn, New York
Yr Based: 2018
Group Measurement: 51-100
TIKTAL stands as a paradigm of specialised TikTok influencer advertising and marketing, with a legacy rooted in customized creator campaigns and a present-day ethos specializing in precision, creativity, and strategic alignment. With its core competency mendacity in meticulously crafted and executed influencer methods, TIKTAL takes pleasure in its deep-seated experience, world creator community, and adaptive, data-driven methodologies. Nestled on the intersection of creativity and expertise, the company encapsulates a holistic method, amalgamating strategic insights, artistic ingenuity, and technological prowess to navigate the dynamic terrains of TikTok’s influencer ecosystem.
Key Providers:
- Analyzing Marketing campaign Targets
- Artistic Course of Oversight
- Distinctive Technique Formulation
- Finish-to-Finish Marketing campaign Administration
- Influencer Campaigns
- Media Administration
- Information-Pushed Evaluation
Industries Served: Data expertise, enterprise providers, media
Workplace Location: Culver Metropolis, CA
Yr Based: 2015
Group Measurement: 10-49
True North Social distinguishes itself as an adept TikTok advertising and marketing company nestled within the coronary heart of Los Angeles, providing tailor-made options that resonate with the dynamic, fast-paced, and inventive essence of the TikTok platform. With experience anchored in complete insights and progressive content material creation, the company navigates the TikTok ecosystem with precision, leveraging the platform’s intricate algorithms to optimize model visibility and engagement. True North Social melds expertise, creativity, and strategic acumen to orchestrate campaigns that aren’t simply seen however deeply resonant, fostering genuine connections between manufacturers and various viewers niches on TikTok.
Key Providers:
- Branded tiktok content material creation
- Group identification and administration
- Advert optimization
- Analytics
- Tiktok influencer advertising and marketing
Industries Served: Retail, arts, leisure & music, hospitality & leisure, medical
Case Research:
True North Social enhanced Thrive Société’s digital presence by web site design, social media administration, pictures, and Fb adverts, leading to elevated social media engagement and gross sales. The company’s efforts, marked by compelling imagery and an optimized on-line advertising and marketing presence, expanded the model’s attain and engagement, connecting Thrive Société with new customers and deepening relationships with current clients.
What’s the Common Price of Partnering with a TikTok Influencer Via These Companies?
Navigating the multifaceted world of TikTok influencer advertising and marketing will be complicated, particularly in relation to understanding the monetary funding required. With that mentioned, the typical value of partnering with a TikTok influencer isn’t set in stone; it’s influenced by a myriad of things, guaranteeing every collaboration is as distinctive because the content material created.
One pivotal factor influencing value is the influencer’s recognition and attain. Macro-influencers, boasting tens of millions of followers, naturally command greater charges, usually ranging within the hundreds of {dollars} per put up or marketing campaign. In distinction, micro-influencers, with their extra modest however usually extremely engaged followings, might provide extra budget-friendly pricing, offering an accessible entry level for smaller companies.
The character and scope of the marketing campaign additionally play a vital position. A one-off put up might incur a special value in comparison with an ongoing marketing campaign spanning a number of weeks or months. Furthermore, the complexity of content material, whether or not it’s a easy dance problem or a extremely produced mini-film, impacts the general funding.
Nonetheless, one other dimension price contemplating is the geographical area through which these businesses function.
Contemplating the regional variations alone can provide intriguing insights. As an example, operational prices, demand-supply dynamics, and out there experience could cause substantial worth fluctuations from one location to a different.
Let’s take a better have a look at some key areas in the USA, as per our intensive company database, to grasp the price constructions related to TikTok advertising and marketing businesses:
Boston: Right here, the typical marketing campaign measurement rings in at $14,639, paired with an hourly fee that is pegged at $95.
California: Shifting over to the West Coast, businesses in California see a mean marketing campaign measurement of $13,221 and an hourly cost of $97.
New York: The Large Apple presents a mean marketing campaign measurement of $7,749 with businesses usually charging round $108 per hour.
New Jersey: On this state, the numbers slide down a bit, with the typical marketing campaign measurement at $2,849 and an hourly fee of $79.
Florida: Lastly, down within the Sunshine State, the typical marketing campaign measurement is roughly $2,825, and the going hourly fee stands at $80.
Apart from regional variations, artistic charges, manufacturing prices, and the anticipated ROI are integral in figuring out the price. Companies usually provide bespoke packages tailor-made to align with a model’s goals, viewers, and price range. Transparency in pricing constructions and a transparent define of deliverables and expectations make sure that manufacturers can maximize their funding.
Whereas there isn’t any one-size-fits-all pricing mannequin, the strategic alignment of marketing campaign goals, influencer choice, and inventive execution are foundational in deriving worth, guaranteeing that each greenback spent is a step in the direction of attaining the specified model visibility and engagement on TikTok.
How do TikTok Influencer Advertising and marketing Companies Measure Marketing campaign Success?
Measuring the success of a TikTok influencer marketing campaign is pivotal. Companies make use of quite a lot of KPIs, metrics, and analytics instruments to trace, measure, and optimize the affect of influencer collaborations.
Engagement fee, a important metric, gives insights into the extent of interplay between the influencer and their viewers. It encapsulates likes, feedback, shares, and views, presenting a holistic view of viewers responsiveness and curiosity. Increased engagement charges usually signify content material resonance and influencer authenticity.
Attain and impressions present a quantitative lens, highlighting the extent of content material visibility. Companies scrutinize these metrics to grasp the breadth of viewers publicity, aiding in assessing the scalability and affect of campaigns.
Conversion charges and ROI provide a direct glimpse into the monetary effectiveness of campaigns. Companies can quantify the tangible enterprise worth delivered by monitoring click-through charges, web site visits, lead era, and gross sales attributed to the influencer’s content material.
Moreover, businesses leverage refined analytics instruments and platforms, integrating AI and machine studying to garner real-time insights. These instruments facilitate in-depth evaluation, from viewers demographics to behavioral patterns, enabling businesses to fine-tune campaigns for optimum efficiency.
Conclusion
The evolving panorama of TikTok influencer advertising and marketing is wealthy with alternatives for manufacturers aiming to faucet into the platform’s huge and engaged person base. These 11 businesses exemplify a various vary of methods, every providing distinctive approaches to content material creation, influencer partnerships, and marketing campaign execution, guaranteeing tailor-made options that cater to manufacturers of all sizes and industries.
Companies contemplating TikTok influencer advertising and marketing ought to weigh every company’s strengths, methodologies, and monitor data to establish a accomplice that aligns with their particular objectives, viewers, and price range, guaranteeing a collaborative effort that maximizes ROI and fosters genuine, lasting engagement with the TikTok group.
Often Requested Questions
What Niches or Industries Profit Most from TikTok Influencer Advertising and marketing?
Style, magnificence, and leisure industries thrive on TikTok, leveraging visible, participating content material to attach with huge audiences. The health and wellness sectors additionally profit from using influencers to reveal merchandise and share well being ideas, driving engagement and gross sales.
How Do These Companies Guarantee Model Security and Compliance with TikTok’s Insurance policies?
Companies give attention to meticulous content material overview, adherence to TikTok’s group pointers, and guaranteeing brand-influencer alignments that resonate with core values and ethics. They navigate regulatory landscapes, guaranteeing content material is suitable, moral, and compliant.
Can Small Companies Additionally Profit from Partnering with Prime TikTok Influencer Advertising and marketing Companies?
Completely! Companies provide scalable options tailor-made to varied budgets. Small companies can leverage personalized methods, accessing influencer partnerships and inventive campaigns that drive engagement, model consciousness, and ROI, with out breaking the financial institution.
