Like others in our trade, we’re devoted to fostering innovation and exploring new approaches to work and way of life. We’ve got questioned conventional practices associated to workplace work and journey, emphasizing prioritizing the well being and well-being of our colleagues and communities.
Our dedication to enhancing environmental, social, and governance (ESG) considerations is mirrored in our actions. Like at all times, we give attention to three core areas: our Individuals, Companions, and Planet. That is the place our ardour lies, and it’s why it’s the middle of all we do.
Individuals
At GfK, we attempt to domesticate an surroundings of belief and respect the place variations are celebrated, distinctive views are heard, and our Individuals be happy to be their finest, genuine selves. As a world firm in rapidly altering occasions, we consider this isn’t simply our accountability, it’s sensible enterprise.
The latest version of the Survey, performed in Might 2022, coated not solely the usual worker satisfaction questions but in addition gauged our Individuals’s wishes round versatile work preparations. With a participation fee of 75%, the Survey outcomes confirmed an increase in general worker satisfaction over the earlier Survey, with a 5-point enhance in Worker Internet Promoter Rating (eNPS)— a measure of workers’ willingness to advocate GfK as a spot to work.
Companions
Efficient, long-term partnerships assist open up recent alternatives and new strains of inventive considering for all events concerned. They ship worth not solely to us however to our shoppers, suppliers, and trade companions. This is the reason we make investments our experience, ardour, and time to create sturdy partnerships all through the GfK ecosystem.
Sustainability considerably impacts gross sales in lots of industries, together with tech and sturdy items. All through 2022, our firm continued to adapt to include related knowledge factors round sustainability into our current merchandise. We additionally continued to construct out our portfolio of merchandise devoted completely to insights on sustainability. This helps our shoppers bridge the hole to develop into extra environmentally sustainable manufacturers whose merchandise meet customers’ full vary of expectations.
Planet
As a world participant, we acknowledge our firm’s influence on the Planet and the alternatives open to us to guard our surroundings. For us, industrial success and environmentally accountable habits are linked. To be holistically profitable, we should have sustainability round each department of our actions.
Embracing a hybrid work mannequin has allowed us to empower our Individuals to search out their very own optimum work-life steadiness whereas concurrently decreasing our influence on the Planet. In 2022, we noticed a discount in worker commuting emissions of roughly 74% in comparison with our 2019 base 12 months.
That is solely a snapshot of our achievements over the previous 12 months. For a complete overview of all our commitments associated to Individuals, Companions, and Planet, together with the strides we have taken towards engaging in these goals, we invite you to learn our most up-to-date Sustainability Report.
We consider that we are able to solely contribute to enhancing our world by establishing formidable benchmarks. We totally acknowledge the importance of the challenges we have taken upon ourselves and are decided to confront them head-on, studying and evolving by way of expertise. Each step of the best way, we invite suggestions and perception to make sure we keep on the trail of progress.
To be taught extra about how we prioritize sustainable progress, please learn our newest sustainability report.
