Relying on the follower rely of the social media influencer, they are often categorised into 4 key sorts:
- Nano-influencers: 1,000 – 10,000 followers
- Micro-influencers: 10,000 – 100,000 followers
- Macro-influencers: 100,000 – 1,000,000 followers
- Mega-influencers: Greater than 1,000,000 followers
Do observe that these are normal definitions for the varied tiers. The numbers will differ in line with nation on account of distinction in inhabitants measurement. Therefore, the definition of micro-influencers would possibly differ between Singapore and Indonesia, for instance.
No matter that, whereas micro-influencers should not have as many followers as their bigger counterparts, they’re well-known for his or her data of their area of interest, permitting them to command increased engagement charges than their bigger counterparts.
Why interact micro-influencers?
There are a lot of advantages to partaking micro-influencers that manufacturers ought to think about critically. Listed below are a few them:
- Affordability: If you happen to plan to work with macro- or mega-influencers with tens of millions of followers, you’ll have to count on to spend enormous quantities of cash. In truth, you would possibly do higher at a way more inexpensive charge while you interact a micro-influencer.
- Engagement: Due to their decrease follower rely, micro-influencers are extra able to partaking most of their followers in a better method than their bigger counterparts. Which means their posts interact extra followers and vice versa.
- Area of interest: Micro-influencers usually specialize in a selected area of interest, making it simpler to focus on a particular pool of shoppers who will probably be keen on your product.
From a enterprise perspective, these advantages will be seen as a extra viable choice to promote your product relatively than simply earn visibility and promotion.
Therefore, on this article, we now have compiled eight rising micro-influencers you need to interact in your subsequent advertising and marketing marketing campaign, particularly in the event you run a enterprise in any of the respective niches.
1. Magnificence micro-influencer: Cheryl Chio
An equities analysis senior editor for UOB Kay Hian by day and a content material creator underneath the moniker Beautifulbuns by night time, Cheryl Chio is likely one of the rising magnificence micro-influencers in Singapore. Her written work has been featured in lots of publications, similar to The Straits Instances, ELLE, and Her World.
Whereas she began as a magnificence, journey, and way of life blogger underneath the identical moniker, she has since transitioned to creating content material on Instagram, garnering greater than 31K followers. Scroll by means of her feed, and you can see many well-written magnificence product evaluations and suggestions, proving her immense data of the wonder trade.
2. Vogue micro-influencer: Grace Lim
You might need seen her on a number of native YouTube channels earlier than. Grace Lim is likely one of the rising trend micro-influencers in Singapore, who will not be solely a content material creator specialising in trend however can be freelancing as a trend stylist. One can see her impeccable sense of fashion in her Instagram feed as she shares numerous posts of her dressed up in numerous #OOTD kinds and searching good in each single one in every of them. She additionally simply began her YouTube channel a few yr in the past, posting vlogs and lookbooks.
3. Health micro-influencer: Cheryl Tay
Cheryl Tay is one in every of Singapore’s rising health influencers. Not solely is she a profitable Ironman triathlete, however she can be the founding father of #RockTheNakedTruth, a motion that encourages individuals to be assured about their physique picture. A fast look at her Instagram feed, you may see her love for health and her ardour for uplifting others. She sometimes shares posts of varied operating occasions she took half in in addition to actions and occasions she took half in with members of #RockTheNakedTruth.
4. Meals micro-influencer: Charlotte Mei de Drouas
Graduating from the College of Leeds in 2015 with first-class honours in diet, Charlotte Mei de Drouas definitely is aware of what she is speaking about with regards to meals and diet. She has labored as a nutritionist with numerous firms and platforms, from Kellogg and MyKenzen Vitamin Companies to Asian Meals Channel and at the moment her personal model underneath the moniker TheCharlotteMei. Her 20K+ followers know her as a agency advocate for sustainability and diet. She shares on her Instagram numerous nutritious recipes and suggestions. Aside from Instagram, she additionally actively creates content material on YouTube, the place she shares brief snippets of nutrition-related content material.
5. Way of life micro-influencer: Brenda Tan
Multi-faceted is what her 19.7K followers would name her. Brenda Tan is a way of life content material creator who posts all types of content material, from magnificence to crafts and journey. On prime of that, she can be an actual property agent and sometimes shares numerous actual property movies on her Instagram feed. She is the amalgamation of all of the influencers on this listing, sharing bits of every little thing.
6. Parenting micro-influencer: Lydia Izzati
Followers of the native tv channel Suria would possibly discover Lydia Izzati acquainted. She has acted in a number of tv dramas and movies, similar to Aduh Bibikku 2, Walimah 1 & 2, and Projek Kasih. Nonetheless, other than her performing profession, she is extra identified by her 55K followers as a loving mother and a doting spouse. Her Instagram feed is stuffed with posts about her household. Even her daughter will be thought-about a nano influencer with greater than 2K followers. Lydia has partnered with manufacturers, similar to Nestle, Ruhen Singapore, and OCBC, to advertise family-orientated services and products.
7. Pets micro-influencer: Marshall & Buddies
Owned and managed by a Singaporean who goes by her moniker, Ekdikisis, Marshall and Buddies was first made identified when Ekdikisis posted 4 lovely 2.5-week-old bunnies peeking out or snoozing in glass cups. Quick ahead a few years, these bunnies grew to become Instagram well-known on Instagram, gathering 26K animal lovers who’re blessed with numerous feeds relating to Marshall, the lead rabbit and his fellow bunny compatriots, in addition to a Japanese Spitz pup. In case you are an animal lover, make sure to comply with Marshall & Buddies in addition to different pet influencers right here.
8. Journey micro-influencer: Jessica Loh
If you happen to love travelling to Instagrammable spots, then Jessica Loh, mostly identified by her moniker, Shiberty, is the influencer to comply with. Her Instagram feed is stuffed with well-taken photos of varied hotspots that she visits along with her companion.
Conclusion
So, there you’ve gotten it — eight rising micro-influencers of their respective area of interest. Nonetheless, even when they’re related to your trade, it is important to conduct enough analysis to search out out if their followers are the target market your model is in search of.
Aside from discovering the best influencer to your marketing campaign, there are different components to a profitable influencer advertising and marketing technique. Nonetheless, one factor for positive is that in case you are planning to attain instantaneous outcomes, influencer advertising and marketing will not be for you. It takes time and a little bit of trial and error to find the best technique for you.
That is the place KOBE is available in. With over 30,000 well-known influencers in Singapore underneath our belt, we’re in a position to assure matching the best influencer to your KOL advertising and marketing marketing campaign. Contact us to get began at the moment!
