10 Nice Examples of Welcome Emails for New Prospects & Workers

We have all heard this maxim, “First impressions final”, so we’re conscious how essential it’s to strike a superb impression.

Confirmed up late for a job interview? That is a foul first impression. Eat a clove of garlic and overlook to brush your enamel earlier than a primary date? Additionally a foul first impression.

It seems that the “make a superb first impression” precept holds true not solely in face-to-face encounters however in electronic mail interactions as nicely. The result of giving a superb impression in emails goes a protracted approach to join with potential enterprise contacts or buyer

While you ship a welcome electronic mail to a brand new weblog reader, publication subscriber, or buyer, you are making a primary impression on behalf of your model. To assist make sure you’re making the most effective first impression doable, we have rounded up some examples of standout welcome emails from manufacturers large and small.

Professional Tip: Use HubSpot’s free electronic mail advertising software program to simply create a high-quality welcome electronic mail sequence like those featured under.

Every instance under showcases completely different ways and techniques for partaking new electronic mail subscribers. Let’s dive in.

The Parts of an Spectacular Welcome Electronic mail

One issue that basically impacts the buyer onboarding course of is the welcome electronic mail. Whereas there’s no one-size-fits-all format, there are a number of key parts that may assist your electronic mail stand out from the group and join together with your meant viewers. These embrace:

1. Compelling Topic Traces

Ensuring recipients really open your emails is step one in making a superb impression. Topic strains are crucial, so go for brief and straight to the purpose topics that state clearly what you’re sending, who it’s from, and why it issues to potential clients.

2. Content material Suggestions

Whereas the primary goal of welcome emails is to introduce your model, it’s additionally crucial so as to add worth by offering the following steps for clients. A great place to start out is by providing hyperlinks to the nice content material in your web site that may give your clients extra context in the event that they’re interested in what you do and the way you do it.

3. Customized Provides

Personalization might help your welcome emails stand out from the pack. By offering personalized introductory, gives on merchandise customers could also be wished. By basing it on the data they’ve supplied or knowledge obtainable to the general public through social platforms, welcome emails might help drive ongoing curiosity.

4. Clear Choose-Out Choices

It’s additionally essential to offer a transparent method out if customers aren’t . Be certain all of your welcome emails comprise “unsubscribe” choices that enable clients to pick out how a lot (or how little) contact they need from you going ahead. If there’s one factor that sours a budding enterprise relationship, it’s the incessant emails that aren’t simple to cease. All the time give clients a approach to opt-out.

10 Examples of Standout Welcome Emails

So what does an awesome welcome electronic mail seem like? We’ve collected some standout welcome message collection examples that embrace getting began messages, thanks emails, and provide templates that will help you together with your buyer onboarding course of from begin to end — and make an awesome impression alongside the way in which.

1. Virgin America

Kind of welcome: Get Began

A welcome electronic mail is an ideal medium for introducing of us to the traits (and eccentricities) that make your model distinctive.

For Virgin America, meaning placing the “I like you” hand image entrance and heart. This small gesture indicators to the recipient that the parents at Virgin America care about their clients. The playful accompanying copy, “Welcome aboard,” and informal call-to-action, “Seize a seat,” additionally helps to place Virgin America as a hip, fun-loving model proper off the bat.

2. Food52

Kind of welcome: Get Began

Typically the tiniest of parts in a welcome electronic mail can communicate volumes a couple of model. And with regards to Food52’s welcome electronic mail, their preview textual content on the high of the e-mail, “We introduced snacks,” positively accomplishes this.

Also referred to as a pre-header or snippet textual content, the preview textual content is the copy that will get pulled in from the physique of an electronic mail and displayed subsequent to (or beneath) the topic line in somebody’s inbox. So whenever you see Food52’s welcome electronic mail in your inbox, you get a style of their model’s persona earlier than you even open it.

Food52’s welcome electronic mail additionally does a superb job of constructing belief by placing a face (make that two faces) to their title. As quickly as you open the e-mail, you see {a photograph} and message from the corporate’s founders.

3. Monday.com

Kind of welcome: Video

From the topic line, right down to the conversational tone within the electronic mail physique, the picture of a welcome electronic mail above retains it pleasant and easy, so the main focus stays on the introductory video inside.

Monday.com is a job administration device for groups and companies, and the welcome electronic mail you get whenever you enroll makes you’re feeling like a CEO, as a result of Roy Man is talking on to you. The e-mail even personalizes the opening greeting by utilizing the recipient’s first title, and that is well-known for rising electronic mail click-through charges (particularly if the title is within the topic line).

The extra you can also make your electronic mail sound like a one-on-one dialog between you and your subscriber, the higher. When you have simply so many particulars that it is advisable to inform your new buyer about, comply with Monday.com’s lead and embed them on a video, slightly than spelling all of them out on the e-mail itself.

4. Kate Spade

Kind of welcome: Thank You

Let’s face it, the internet-using public like us are continuously bombarded with prompts to join and subscribe to all kinds of electronic mail communications. In order a model, when somebody takes the time to sift by all of the chaos with a view to deliberately join your electronic mail communications, it is a large deal.

To acknowledge how grateful they’re to the parents who really take their time to subscribe, Kate Spade makes use of a easy however efficient tactic with their welcome emails. They are saying “Thank You” in large, daring lettering. y putting that “Thank You” be aware on an envelope, Kate Spade recreates the sensation of receiving an precise thanks letter through mail. (The 15% off low cost code does not damage both.)

5. Lyft

Kind of welcome: Get Began

If there’s a super “perspective” that welcome emails ought to give off, Lyft has it. The corporate’s easy however vibrant welcome electronic mail focuses totally on the appear and feel of the app, delivering a design that is as heat and clean because the lifts that Lyft needs to present you. On the similar time, the e-mail’s branded pink call-to-action attracts your eyes towards the middle of the web page to “Take a Trip”, an inviting language that does not make you’re feeling pressured as a brand new person.

6. Munk Pank

Kind of welcome: Our Story

The Munk Pank’s welcome electronic mail is the story of why the corporate was based. This can be a wholesome snack retailer based by a husband and spouse. Of their welcome electronic mail, they point out that they began the corporate as a result of they by no means appeared to search out nutritious snacks to maintain them energized and on the go.

This is a wonderful model of a welcome electronic mail as a result of they let their clients know they will relate to the issues they’re dealing with and so they’ve been there. This helps in constructing belief and relatability; it additionally provides clients a peek into what they need to count on from their merchandise.

The e-mail ends by sharing the corporate’s mission to assist them reside a wholesome life-style. This welcome electronic mail lets subscribers know that they are becoming a member of a tribe that’s involved about their wholesome consuming and life-style; a mission that goes past snacks.

7. Who Provides a Crap

Kind of welcome: Why Us

Who Provides a Crap is a corporation that sells natural rest room paper, and so they’re very captivated with it. Their welcome electronic mail is equally enjoyable and informative. They state all of the the reason why you need to go for natural and eco-friendly merchandise. Then, they sweeten the pot (pun meant) by noting that they donate 50% of their income to world sanitation tasks.

The e-mail reminds the client that they nonetheless get the bathroom paper on the similar value they do within the grocery store. Additionally they have a compelling name to motion of their welcome electronic mail that gives 10% of their merchandise for individuals who subscribe to their electronic mail checklist. The corporate added their “Store Now” button for comfort, so if readers are satisfied to purchase, they will achieve this in a single click on.

8. SAXX Underwear

Kind of welcome: Supply

SAXX Underwear makes a speciality of males’s underwear, and their welcome electronic mail may be very catchy and artistic. Their topic line “welcome to you and your balls” is only a style of how they use a humorous and relatable tone to attach with their viewers.

Their welcome electronic mail may be very visible, too. They display their consolation assure with photographs of fashions sporting their boxers.

The welcome electronic mail additionally provides a ten% off code for his or her first-time patrons and directs them to their retailer. Apart from the provide, they current their refund coverage boldly to offer reassurance for prospects who could also be not sure. These gestures assist to construct belief with their new subscribers and encourage them to purchase from them.

What actually stands out within the SAXX Underwear welcome electronic mail is the tone of the copy and the cautious but daring and catchy alternative of phrases.

9. InVision

Kind of welcome: Video

While you join InVision’s free prototyping app, the welcome electronic mail makes it very clear what the next step must be.

To information folks on the way to use InVision’s app, the corporate’s welcome electronic mail does not merely checklist out what it is advisable to do to get began. As an alternative, it exhibits you what it is advisable to do with a collection of fast movies. Given the visible, interactive nature of the product, this makes a whole lot of sense.

10. Drift

Kind of welcome: Get Began

No fancy design work. No movies. No photographs. The welcome electronic mail Drift sends out after signing up for his or her publication is a lesson in minimalism.

The e-mail opens with a little bit of candid commentary on the e-mail itself. “Most individuals have actually lengthy welcome electronic mail sequences after you get on their electronic mail checklist,” Dave from Drift writes, earlier than persevering with: “Excellent news: we aren’t most individuals.” What follows is just a bulleted checklist of the corporate’s hottest weblog posts. And the one point out of the product is available in a quick postscript on the very finish.

In case you’re making an attempt to craft a welcome electronic mail that is non-interruptive, and laser-focused on including worth as a substitute of fluff, it is a nice instance to comply with.

Bonus Instance: HubSpot’s Welcome Electronic mail Templates

Want a little bit assist in getting your welcome electronic mail efforts off the bottom? We’ve bought you lined with welcome message templates to streamline the connection course of. The instance under is one among 4 templates provided in our free equipment (which additionally consists of 40+ buyer electronic mail templates) and showcases a simple instance of an awesome welcome electronic mail.

Merely fill within the particulars, tweak the textual content to mirror your model voice, and begin sending.

Now that you simply’ve seen some nice examples of welcome emails, let’s dig into the method of writing an awesome electronic mail and catching buyer consideration.

1. Write a catchy topic line.

Analysis exhibits that whereas extra than 90% of welcome emails are opened, simply 23% of them are literally learn. Which means in case your welcome electronic mail does not catch the attention of your new buyer, they could not know you despatched it in any respect.

The very best device you possibly can leverage to extend electronic mail open charges is the topic line. A catchy and actionable topic line can draw clients in and make them interested in your content material.

When writing topic strains, be sure you embrace what your electronic mail is selling and the way it will profit your buyer. Bear in mind to be concise, as a result of the reader can solely see a sentence or two within the preview. A great rule of thumb is that your topic line ought to present sufficient data to peak the reader’s curiosity, however not sufficient in order that they should open your electronic mail for the complete particulars.

2. Restate your worth proposition.

Though this will likely seem to be an pointless step to take, it will possibly really present some important advantages.

The obvious profit is that it gives the shopper with some reassurance that they made the proper resolution signing up. It is by no means a foul factor to remind clients why they created an account with you, and it clarifies precisely what they will count on to attain together with your services or products.

This additionally provides you the chance to obviously clarify any ancillary providers or options that you simply provide that might create extra stickiness with your corporation. That is very true when you have a fancy resolution with distinctive options that clients won’t find out about.

3. Present the following onboarding steps.

Now that you’ve got reminded them why they signed up, get them absolutely arrange together with your services or products. Normally, there are steps that customers should take after signing as much as get probably the most out of the platform. Examples embrace:

• Finishing their profile data
• Setting preferences
• Importing crucial data (e.g. contacts right into a CRM, profile image for a social media profile, and so forth.)
• Upgrading their account or finishing an order

4. Generate the “A-ha” second.

This is without doubt one of the most essential steps to absorb a welcome electronic mail, and there is a substantial and data-driven purpose behind that. Former Fb head of development, Chamath Palihapitiya, found that if you may get a person to accumulate seven pals inside 10 days, they have been more likely to see Fb’s “core worth” and change into a returning lively person. This is named an “a-ha second,” wherein the shopper understands how they profit from utilizing your services or products.

The aim is to get the person to this aha second as rapidly as doable so your product sticks and the shopper achieves success as quickly as doable. This may produce a greater general buyer expertise and finally assist your corporation develop.

To get this finished, first determine your corporation’s “core worth” and the obstacles or stipulations clients should full to obtain this worth. Then you should use your welcome electronic mail to information new clients by these duties.

5. Add useful sources.

As talked about within the earlier step, you need the person to see the worth instantly. However, buyer success does not cease there. Relying on the character and complexity of your product, clients may have further assist. For instance, clients may require steering on troubleshooting, using superior options, or getting probably the most worth out of your core options.

It is possible that you’ve got already created assist content material addressing widespread questions from clients. Whether or not it is tutorial movies, an FAQ web page, or useful weblog posts containing finest practices, this assist content material is crucial to buyer success. Why not embrace it in your welcome electronic mail? This provides them the instruments they want upfront with out forcing them to seek for the data after an issue arises.

6. Present customer support contact data.

The ultimate step to setting your clients up for fulfillment is ensuring that they know the way to contact you. You may spend on a regular basis on this planet creating glorious assist content material, however you possibly can’t foresee each doable downside that may come up in your clients.

Even should you may, clients are solely human, and never all of them might be keen to pore by your assist sources to search out the reply to their questions. So it is best to be forthright with clients on how they will get in contact with you for extra assist.

Including this contact data to your welcome electronic mail is a good way to put the muse of belief wanted for constructing a relationship. It drives buyer loyalty and reassures readers that you’re obtainable in the event that they want you. Keep away from sending clients on a treasure hunt simply to discover a approach to ask you a easy query. This may result in frustration and ship them into the arms of your rivals.

7. Conclude with a call-to-action.

It is best to wrap up your welcome electronic mail with a call-to-action that entices clients to start the onboarding course of. After you have demonstrated your organization’s values and defined how you are going to assist them obtain their targets, clients might be desperate to get began. So, make issues simpler for them by offering a button on the finish of the e-mail that triggers step one within the onboarding course of.

This is one instance of what this might seem like.

Learn how to Write an Worker Onboarding Welcome Electronic mail

The onboarding course of has a huge effect on how the brand new workers really feel about your organization, so it is essential to present it the time and vitality it deserves. One of many essential components of this course of is the onboarding welcome electronic mail. It has to match the corporate’s tone and description all of the expectations you might have for the brand new worker. If that is your first time writing an onboarding electronic mail, you’ll discover the next steps useful.

Listed below are the steps to comply with when writing an onboarding electronic mail.

1. Resolve on the content material of your onboarding electronic mail.

Earlier than you begin, it is essential that you’re conscious of the content material of an onboarding welcome electronic mail.

The contents are going to differ primarily based on the circumstances. For instance, an electronic mail onboarding distant workers is totally completely different from an onboarding electronic mail for an worker who will work onsite.

For an onsite worker, the onboarding electronic mail ought to embrace:

• Welcome occasions
• First-day schedule
• Arrival directions
• Learn how to entry their workstation
• Break room particulars (the place to heat lunch, get espresso, and so forth.)
• Costume code
• What they’re required to convey (passport, ID, social safety work, or some other paperwork)
• Parking data
• Contact data

For a distant worker, the content material could embrace:

• First-day schedule
• Contact data
• Join particulars for collaboration instruments
• Welcome video convention assembly (time to be held)

Once more, you possibly can change the content material primarily based in your firm’s wants.

2. Resolve on the tone you wish to use in your electronic mail.

The subsequent factor it is advisable to resolve on is the tone you wish to use in your onboarding electronic mail. Do you think about your organization pleasant, informal, or tremendous formal? No matter your reply is, it ought to mirror on the tone of the onboarding electronic mail. This provides the worker an thought of the type of office atmosphere they need to count on. It additionally units the tone for the way your new worker is predicted to make use of when representing your model.

3. Draft your onboarding electronic mail.

The subsequent step is to draft your onboarding electronic mail. Whereas the tone of your electronic mail may change to suit your wants, right here is an instance of a template you should use.

Pricey [Employee’s name],

We’re very excited to welcome you to [company name]. Please keep in mind to hold your ID to get quick access to our premises. We count on you to be within the workplace by [time], and our costume code is [formal/super casual].

At [company name], we pleasure ourselves on creating the most effective atmosphere for our workers. As you may see, our group has already ready your workstation for you and arrange your software program to make your first day simple. You may even be given entry to your designated parking spot, a personalized firm bag, t-shirt, and mugs, amongst different goodies.

Our group has additionally deliberate all the main points in your first week to make sure you settle simply. You may obtain a doc together with your schedule and agendas in your first week from HR whenever you arrive. Human Assets will even enable you fill within the required paperwork and reply all of your questions. After the assembly with HR, you may be assigned a mentor who will present you the ropes in our firm and the way we get issues finished.

Our group is worked up to fulfill you in the course of the [planned event].

In case you want any readability previous to arrival, please attain out to me by cellphone [phone number] or electronic mail. I will be more than pleased to assist.

Welcome to the [company name], [employee name]. We’re trying ahead to working with you and watching you develop and soar to better heights!

Heat Regards,

[your name]

[your signature]

4. Edit your electronic mail.

After writing your electronic mail, ensure you edit it to make sure you embrace all the required particulars. You too can use instruments like Grammarly for any grammatical errors. You too can have a colleague double-check the e-mail. Bear in mind to connect any crucial paperwork, hyperlinks, or photographs as supplemental data.

5. Ship or schedule the e-mail.

Lastly, ship the e-mail or schedule it to make sure it’s obtained in a well timed method. For instance, you wish to keep away from sending an onboarding welcome electronic mail on Sunday night, which can give the incorrect impression.

This may enable the brand new Worker to be psychologically ready and discover the required paperwork.

Make a Nice First Impression

Backside line? Whether or not it is in-person, over the cellphone, or by electronic mail, first impressions matter. Your welcome electronic mail is commonly the primary probability a potential buyer or contact has to see what your model is all about and should you don’t stick the touchdown, they’ll possible go some place else.

Fortunately, writing an awesome welcome electronic mail is straightforward. It’s not essentially simple, however should you concentrate on what issues comparable to compelling topic strains, nice content material, customized gives, and all the time, all the time a approach to opt-out, your first impression might help lay the groundwork for long-term relationships.

Editor’s be aware: This publish was initially revealed in April 2016 and has been up to date for comprehensiveness.