Want a stronger content material technique on social?
Neglecting your social media content material offers opponents an opportunity… to suck up YOUR engagement!
This is the fact:
You NEED to be posting engagement-provoking kinds of social media content material.
As a result of if YOU do not give your viewers what they need — your competitors will.
On this information, you may be taught:
The 23 Sorts of Social Media Content material You NEED to Use
The next 23 AWESOME kinds of content material you can begin utilizing will have interaction your followers and develop your following (and your online business):
- Consumer-generated content material
- Quotes
- Podcasts
- Dwell streams
- Articles
- Infographics
- Webinars
- Buyer testimonials
- Viewers questions
- eBooks
- Guides
- Memes
- Polls
- Trade analysis & findings
- Movies
- Academic content material
- Product Promotion
- Ask Me Something (AMA)
- Share trending matters
- GIFs
- Influencer collaborations
- Tales (Snapchat, Instagram, Fb, Linkedin)
- Put up Collabs
3 explanation why social media content material is ESSENTIAL
Social media advertising isn’t going anyplace.
Why?
Almost 3.78 BILLION folks use social media in 2021 (and counting).
That is HALF the planet.
Nevertheless it’s not sufficient to only BE on social media to attach with these folks.
Your content material has to EXCITE them if you wish to stand out!
Listed here are 3 explanation why you must prioritize your social media content material.
1. Social media offers your model a voice and presence
Posting participating (and various) content material varieties on social media develops your model’s voice.
And creating the suitable voice?
That’s CENTRAL to relating properly together with your target market.
Take into consideration the variations between the GQ Fashion and Kylie Cosmetics model voices.
Every targets a distinct market, so that they adapt their voices to match their prospects!
When your social media communicates the suitable voice, prospects come to you.
The truth is, 75% of individuals have bought one thing BECAUSE they noticed it on social media!
And so they didn’t simply HAPPEN to seek out these merchandise on social.
They seemingly noticed them by following manufacturers they RELATE with most!
2. Excessive-quality content material retains followers loyal
The correct content material retains your web page recent and EXCITING.
These qualities are pivotal to conserving your followers and supporters engaged and dependable.
In different phrases, social media customers scroll as a result of they WANT to see good content material.
For those who constantly put up superior content material, you’ll earn followers, likes, and feedback.
Most significantly, you’ll earn LOYALTY.
Loyal supporters are the almost definitely to do the next:
- make repeat purchases
- attend your occasions
- share your model with others
- It sounds loopy as a result of it’s simply social media, proper?
However GREAT social media content material is step one to that type of client relationship.
3. It drives natural site visitors that may flip into leads
Are you able to get eyeballs in your web page with out spending a dime on promoting?
YES!
Paid advertisements have upsides BUT natural site visitors from social media is extra reasonably priced (particularly for the long-term).
It’s additionally WAY extra attention-grabbing in your viewers!
Mix entertaining content material with advertising greatest practices, and BAM.
Watch your natural site visitors SKYROCKET (and your advertising bills lower).
23 of the BEST kinds of social media content material
1. Consumer-generated content material (UGC)
UGC is content material others create and also you repost (whereas giving credit score to the unique creator).
For instance, it’s reposting another person’s content material and tagging them on the put up.
On Twitter, it’s so simple as a retweet.
UGC is an EASY and sensible solution to improve engagement and attain.
New and current followers are motivated to attach with you once they see these posts.
Why?
Such as you, they in all probability need to improve their following, too!
UGC reveals your followers that you simply care about and sustain together with your viewers.
GoPro fashions UGC very properly!
They constantly share content material their followers seize with GoPro cameras.
This is one instance of an Instagram repost:
UGC is ESPECIALLY profitable on Instagram.
Followers love bragging to their buddies and colleagues about being featured!
And who is aware of?
The accounts you repost from might resolve to create UGC too.
And so they could re-post YOUR content material as a “back-atcha.”
Right here’s find out how to discover and use UGC:
- Monitor your social platforms (Instagram, Twitter, Fb, and many others.).
- Discover content material that includes your product (verify your tags and hashtags).
- Re-post, re-share, re-tweet (be sure you credit score the unique poster)!
KEY TAKEAWAY: Put up UGC to indicate your followers you help them and preserve your content material recent.
2. Quotes
Quotes are WILDLY fashionable on social media.
They assist encourage and encourage folks once they want an additional enhance.
Quotes may be all textual content however utilizing photos is a GAME changer.
Fb and Instagram customers are notably interested in high-quality visuals.
Use a wide range of quotes, together with:
- life quotes
- humorous quotes
- motivational quotes
- well-known quotes
Use Put up Planner’s Content material Stream to arrange all of your quotes posts in a single place.
Put up Planner enables you to search particular matters on numerous platform feeds.
For instance, you’ll be able to seek for “indoor crops” and discover outcomes from Fb, Twitter, Instagram, Reddit, and extra.
Add as much as 50 feeds to your content material stream by clicking the inexperienced plus button.
Lock in your picks by clicking “Save to Stream.”
Lastly, give your new stream a reputation like “Social Media Quotes.”
Voila!
Your stream of quotes is able to go.
Even higher?
You don’t should scroll via lots of of social media pages to seek out content material.
KEY TAKEAWAY: Use Put up Planner to seek out TONS of quote concepts in your social media posts.
3. Podcasts
Podcasts have gained HUGE momentum.
Each Gen Zoomer and their grandma has a favourite podcast.
On the similar time, there are fewer podcasts than social media accounts to comply with.
That mentioned, take into account making a podcast to get extra listeners (and extra model publicity).
Your podcasts provide you with authentic content material to put up about in your social media accounts.
Some social platforms (reminiscent of Fb and Twitter) do not permit direct audio uploads.
On these accounts, you could have 2 choices:
- Share the hyperlink to the podcast in your caption or put up.
- Create a static picture, layer the podcast audio over the picture, and add the ultimate content material as a video.
Even higher?
Chop your podcast into snippets for social like Chris.
This fashion, your social media followers can hear with out visiting an exterior web page.
KEY TAKEAWAY: Create a podcast and share it on social profiles.
4. Dwell streams
Dwell streams allow you to join together with your followers in REAL-TIME.
And if somebody cannot make it to the stream?
You can also make the content material obtainable for later viewing.
Do you know you’ll be able to truly use YouTube, Fb, and Instagram Dwell to drive purchases?
Promote services or products in the course of the stream.
Then create incentives for viewers to opt-in at that particular time.
Urgency is KEY.
As an illustration, you could possibly say:
“I am releasing a brand new course subsequent month, and in case you pre-order throughout this stay stream or within the subsequent 24 hours, you may get 30% off!”
That is additionally a good way to generate leads.
For instance, you’ll be able to have viewers fill out a type to entry the providers you are speaking about.
KEY TAKEAWAY: Use Fb Dwell, Instagram Dwell, and even YouTube stay streaming to advertise your online business, then add the video later for individuals who missed the stay.
5. Articles
Sharing articles is likely one of the greatest methods to supply your viewers with worth.
Blogs and articles preserve your followers knowledgeable about your trade.
However what in case you’re not nice with phrases?
Use Put up Planner Content material Streams to share the perfect articles on the net!
Say you are an app growth firm.
You need to share some cool articles associated to app growth & coding languages.
Go to Put up Planner’s Content material Streams, click on “articles,” and search “app growth.”
Your search will return TONS of articles it can save you and share!
KEY TAKEAWAY: Share informative articles together with your followers (use Put up Planner’s content material library in case you don’t have time or curiosity in writing authentic blogs).
6. Infographics
Infographics mix visible attraction with the ability of data.
Persons are extra more likely to have interaction with an infographic than plain textual content.
Why?
Picture-less posts are BORING!
However isn’t creating an infographic sophisticated?
NOPE!
Instruments like Canva present templates you’ll be able to simply fill in with the data you need to share.
You possibly can even use Canva inside the Put up Planner app!
KEY TAKEAWAY: Create eye-catching, informative infographics through the use of Canva or every other graphic creator and share them in your social media platforms.
7. Webinars
Take your infographic to the following degree, and switch it right into a webinar!
Webinars are EXTREMELY efficient at rising a enterprise.
73% of B2B entrepreneurs mentioned that webinars are probably the most optimum manner of producing high-quality leads.
Why are webinars such highly effective kinds of content material?
They mix all the perfect components of digital advertising:
- Webinars show data via video.
- They have an inclination to permit viewers interplay.
- Audio system could make CTAs all through the webinar.
It’s also possible to share your webinar after the stay recording for a restricted time.
Add the recorded webinar to YouTube, Fb or Wistia.
Require folks to supply their e mail deal with to entry the hyperlink.
Accumulating e mail addresses is likely one of the greatest strategies of lead era.
The best webinar is 30-40 minutes lengthy.
Promote till the final minute — virtually 30% of your viewers will not join your webinar till the day of the occasion.
KEY TAKEAWAY: Promote webinars and share recorded variations on social media (however get your followers to alternate their emails to entry the hyperlink!).
8. Buyer testimonials
Constructive buyer testimonials can assist you achieve belief and credibility.
Most shoppers will learn your critiques earlier than making a purchase order.
Why?
As a result of testimonials and critiques are social proof that you simply’re value it.
The reality is, your prospects base a lot of their purchases on what others are saying.
Don’t you?
Take into consideration your final costly buy.
Say it was an costly digital camera on Amazon.
Did you simply click on “purchase” with out checking the star ranking and studying what prospects have been saying?
Nope!
You in all probability scrolled to the underside of the Amazon web page and skim the critiques.
Take your buyer testimonials up a notch and report your buyer critiques.
You possibly can present your prospects with some steerage, however select somebody who actually liked your product.
Video testimonials are a charming and persuasive solution to earn belief.
KEY TAKEAWAY: Share shopper testimonials in your social profiles (seize buyer critiques on video in case you can!).
9. Viewers questions
Need to see your engagement explode?
Ask your followers to share their opinions.
Individuals love sharing what’s on their minds.
Plus, asking your viewers questions is a direct invitation to have a dialog.
Use the following pointers as you type questions in your viewers:
- Hold your questions open-ended by beginning them with “the place,” “what,” “how,” “when,” and “why.”
- Ask follow-up inquiries to those that’ve commented
- Discover Put up Planner‘s content material library to seek out inspiration
KEY TAKEAWAY: Ask open-ended inquiries to ignite engagement (use Put up Planner’s content material library for inspiration).
10. eBooks
For those who’ve created an eBook in your meant viewers, SHARE IT!
Free eBooks make efficient lead magnets you should use to alternate emails for downloads.
Selling your eBook with paid promoting on social networks like Fb and Instagram.
Paid advertisements allow you to goal your viewers based mostly on pursuits and demographics.
KEY TAKEAWAY: Create and share your eBook on social media to supply your viewers worth and gather emails in alternate.
11. Guides
Individuals CRAVE data!
That’s why guides carry out fairly properly with social media customers.
Create a information on a subject your target market cares about, and watch your engagement charge climb.
Place a CTA on the finish of your information to generate leads.
If somebody’s studying your information from begin to end, you’ve already confirmed your worth!
A strategically positioned CTA on the conclusion naturally lets your readers know what to do subsequent.
Sharing a information out of your web site is GREAT for web optimization — it boosts site visitors in your web site!
Sharing guides in your social media frequently offers folks an incentive to comply with you.
Why?
As a result of they know you constantly put up VALUABLE content material!
KEY TAKE AWAY: Create guides in your web site and put up the hyperlinks in your social media to spice up your web optimization and your social following.
12. Memes
Consider memes as modern-day comics.
They’re quick, easy, and hilarious.
In different phrases, memes are PERFECT leisure for the busy, stressed client.
Sprinkle in meme posts in your content material schedule.
Select days and occasions when your followers are more likely to be stress-free or unwinding.
Most social media platforms can help you know when your viewers is on-line probably the most.
You should utilize that information to put up your memes on the proper time.
KEY TAKEAWAY: Utilizing memes for your online business is a good way to convey your followers some much-needed comedic aid.
13. Polls
What’s the EASIEST solution to promote viewers interplay?
- Put up each infrequently
- Share boring content material
- Use quizzes and polls
For those who guessed A or B, you may have to re-read this weblog.
Polls are WONDERFUL instruments for viewers engagement.
Plus, they offer you an opportunity to grasp how your viewers thinks.
Need assistance with content material concepts?
Need to do a survey?
Do not know which possibility to select from?
Create a ballot and let your followers vote!
It’s a win-win for you and your followers.
You get intel, they usually get to play (polls are greater than useful — they’re FUN)!
KEY TAKEAWAY: Use polls to assemble data out of your followers and enhance engagement.
14. Trade Analysis & Findings
Just lately learn some fascinating analysis?
There is a HUGE probability your followers haven’t got the data you simply found.
So share the information!
You should utilize totally different modes to share:
No matter the way you share, you must often reference analysis for two causes:
- Sharing analysis lets science clarify why your product/service is vital.
- Citing credible sources positions you as an trade authority.
To illustrate you are a monetary advisor.
You latterly learn this stat:
“Solely 30% of U.S. households have a long-term monetary plan.”
Use that information in a social media put up encouraging folks to be part of the 30%!
The analysis lets your followers know that what you supply can profit them!
KEY TAKEAWAY: Use analysis to indicate your social media followers that your model solves an actual world drawback.
15. Movies
Video advertising WORKS.
The numbers don’t lie:
80% of entrepreneurs who use video say it DIRECTLY helped improve gross sales.
Movies entice a LOT of consideration.
That’s why they need to be one in all your high content material priorities.
There are many methods you’ll be able to create movies for social media, together with:
- Lengthy-form movies (greater than 2 minutes)
- Brief-form movies (lower than 2 minutes)
- Video Tales
- Instagram reels
- YouTube Shorts
- TikTok movies
And extra!
Put up a mixture of lengthy and short-form movies.
Think about the social media platform you are utilizing as you create your video content material.
Platforms like TikTok and Instagram are higher fitted to quick movies.
Fb and YouTube are nice for each lengthy and quick movies.
Establish the platform your target market is almost definitely to make use of.
Then make movies that complement that exact platform.
KEY TAKEAWAY: Improve gross sales by growing a video advertising technique suited in your very best platforms.
16. Academic Content material
Academic content material of all kinds makes your social media presence useful.
Why?
Since you’re serving to folks LEARN!
Really informative content material will separate you from much less useful opponents.
Educated shoppers are higher for your online business.
When your followers know extra about your trade, they’ll make higher choices.
And in the event that they get their data from you, they’ll seemingly select YOUR model for merchandise first!
You possibly can put your instructional posts in lots of kinds, together with the next:
- How-to guides
- Numbered Lists
- Infographics
- Chronological steps
- Tutorial movies
This is an instance of a artistic infographic by Influence, a faculty enchancment firm:
KEY TAKEAWAY: Use instructional content material to tell your viewers and place your model as an authority on a topic.
17. Product Promotion
Most individuals spend over 2 hours a day on social media.
That makes social media a really perfect place to advertise your merchandise!
Together with the next data in promotional posts offers your market perception into your merchandise:
- Images
- Movies
- Pricing
- Product advantages
- Reductions and promotions
To get probably the most out of social media, put up natural content material AND leverage paid advertisements.
KEY TAKEAWAY: Use natural and paid advertisements on social media to promote your merchandise’ advantages.
18. Ask me something (AMA)
There’s a time to ask your viewers questions.
And there’s a time to allow them to ask YOU!
AMA posts encourage a deeper relationship together with your followers.
You invite your followers to ask you questions and get to know extra about you as an individual.
You possibly can facilitate AMAs via a wide range of kinds, together with:
- Video responses
- Dwell streams
- Standing updates
- Weblog posts
- Carousels
The results of a superb AMA?
Your followers’ elevated TRUST!
Schedule your AMAs at common intervals to encourage participation!
KEY TAKE AWAY: Relate extra deeply together with your viewers by incorporating AMA posts.
19. Share trending matters
What’s the newest pattern in your trade?
Create chatter round that pattern by posting about it!
Do not know which matter to speak about?
Use Put up Planner’s Content material Library and browse at the moment viral content material!
Individuals like speaking about what they like speaking about.
As an alternative of beginning a dialog, typically the most suitable choice is to hitch one!
KEY TAKEAWAY: Use Put up Planner’s content material library to seek out and put up about trending matters on social media.
20. GIFs
When there are not any phrases, you at all times have GIFs.
GIFs fuse photos, video, and textual content to ship witty punchlines.
They’re EXTREMELY shareable as a result of they’re simply digestible and extremely entertaining.
You can also make your individual GIF (in case you’re particularly artistic).
In case your time is proscribed, discover superb GIFs in your social media accounts in Put up Planner’s content material library.
KEY TAKEAWAY: Use GIFs to make your posts extra attention-grabbing, comical, and shareable.
21. Influencer collaborations
Influencers rule the world.
The world of social media, that’s.
However what precisely is an influencer?
An influencer is a social media person with a big sufficient following to INFLUENCE buy choices, opinions, concepts, and actions.
To their followers, influencers are celebrities.
In the event that they promote a product, their followers are very more likely to buy that product.
You possibly can leverage that energy by collaborating with an influencer.
In case your services or products suits their area of interest, an influencer would in all probability be completely satisfied to work with you.
If the worth is correct, that’s.
Influencers generate income via these varieties of name partnerships.
But when the product promotion goes properly, you must see a HUGE return on the funding.
KEY TAKEAWAY: Kind a partnership with an influencer to achieve a wider viewers (be ready to pay a sponsorship payment).
22. Tales (Snapchat, Instagram, Linkedin, Fb)
Snapchat pioneered social media tales again in 2011.
Since then?
Virtually EVERY platform has a narrative characteristic you should use.
Tales are totally different than common posts as a result of they’re non permanent.
That makes them interesting to your followers.
The worry of lacking out in your story is sufficient to drive folks to them.
That makes tales an efficient place to promote limited-time presents, reductions, promotions, and updates.
KEY TAKEAWAY: Persistently add tales to your social media profiles to replace your followers and preserve them intrigued!
23. Put up collabs
You don’t should go at this social media sport alone!
Put up collabs!
That simply means you and one other social media person work collectively to create content material.
Examples of put up collabs embody:
- Re-sharing one another’s content material
- Making bulletins
- Selling collaborative occasions
On this Popoca and Tacos Oscar instance, 2 Oakland based mostly taco introduced a joint popup:
The good thing about put up collabs?
You and your associate expose every others’ followers to the opposite.
It’s a good way to community AND achieve new followers.
KEY TAKEAWAY: Collaborate with one other model on social to extend model publicity.
The MOST EFFICIENT solution to put up your social media content material
Kind a social media content material technique with a mixture of put up varieties I’ve described on this information.
I do know.
It would sound like numerous work.
However participating social media content material is CRUCIAL to connecting with at this time’s shoppers.
And I’ve excellent news!
It doesn’t truly should be as time-consuming because it sounds!
Use Put up Planner to seek out, create, schedule, and put up INCREDIBLE content material on all your social media accounts.
It’s simple and efficient.
However don’t take my phrase for it.
Strive for your self if you create a FREE Put up Planner account at this time!
