Thursday, November 2, 2023
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Manage and Categorize Your Content material


Within the ever-evolving panorama of content material creation, the place the competitors for consideration is relentless, the power to attach with an viewers or foster a thriving neighborhood hinges on one essential facet: the content material itself.

You may know Buffer as a trusty device for social media scheduling, however what you may not know is that persons are creating hundreds of content material concepts and saving them to Buffer each day. They’re harnessing Buffer to construct their very own universe of content material.

This chart shows the weekly growth in the number of ideas that have been added to Buffer.
This chart exhibits the weekly progress within the variety of concepts which have been added to Buffer.

These aren’t simply snippets or intelligent captions ready to be unleashed; they’re seeds of potential, every with the promise of turning into a weblog submit, a charming podcast, an attractive YouTube video, a viral Reel, or even perhaps the entire above. With the inflow of concepts flooding into Buffer, the necessity to hold them organized and accessible had by no means been extra urgent.

Enter Tags, a brand new method to arrange your content material and handle your artistic output.

Utilizing Tags to arrange your content material

That is the brand new “Create” area in Buffer, and it’s the place your content material concepts dwell. 👇

The content space in Buffer.
The content material area in Buffer.

As you add extra concepts to this area, it might change into difficult to find a selected submit. That is the place tags are available! See these colourful labels? You may search and filter all of your concepts primarily based on the tags you’ve created.

Searching and filtering Tags.
Looking and filtering Tags.

If you add a tag to content material in Buffer, it sticks to the content material all through its lifecycle; from concept to draft, to scheduled submit, to revealed submit. You can even add tags to despatched posts retroactively. That is useful if you wish to analyze the efficiency of your tagged content material. For instance, you may need to see how all your posts which might be tagged as “Movies” have carried out.

Tags Analytics
Tags Analytics

Or maybe you’re curious to see the impression your memes are having!

Tags Analytics
Tags Analytics

Questioning what different varieties of tags persons are monitoring? Listed here are a number of the extra common ones we’ve seen in Buffer:

  • Quotes
  • Webinars
  • Vacation
  • Retweets
  • Information
  • Weblog
  • Occasions
  • Video
  • Podcast
  • Recruitment
  • Webinars
  • Fundraising
  • Testimonials
  • Neighborhood
  • Evergreen
  • Launch
  • Memes

Tags may also allow you to plan out your content material publishing schedule by rapidly seeing if you’re posting kind of of anybody type of tagged submit and adjusting your social media technique primarily based on that visible reminder.

The Buffer calendar.
The Buffer calendar.

Personally, I wish to submit a mixture of private, work-related, and basketball content material, and I don’t need to submit an excessive amount of on a single matter. By including tags to my scheduled posts, I can regulate whether or not I’m posting an excessive amount of or too little on a subject.

Out there on all plans, internet and cellular

Tags are included on all Buffer plans, with a restrict of three tags on the Free plan. You can even handle your tags on the go together with Buffer’s cellular apps.



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