It’s possible you’ll simply be getting began with e book creation as a advertising instrument or reconsidering the function of ebooks in your current content material technique.
No matter the place you’re within the course of, you are doubtless asking your self an essential query: What are the perfect e book codecs on your advertising library? It is a legitimate query as a result of the e book format you select will decide the success of your efforts.
Right here, we’ll cowl all e book codecs and the way to decide on the perfect one on your venture. We’ll additionally clarify how HubSpot’s e book templates will help you obtain your advertising group’s lead era objectives.
E-book Formatting Templates
First up, obtain our equipment of e book templates so you may get an concept of the e book codecs which are out there to you.
Featured Useful resource: 36 Free E-book Formatting & Creation Templates
Obtain Your Free E-book Templates
Our assortment of 36 free e book templates will enable you to create and format your e book content material for an unbelievable reader expertise in Microsoft PowerPoint, Adobe InDesign, and Google Slides. You’ll be able to format your ebooks to finest go well with the wants of your advertising group and the preferences of your content material readers.
Greatest E-book Codecs for Content material Creation
For those who’re a content material creator, listed here are the e book codecs it is best to take into account first.
1. Adobe InDesign
Adobe’s superior design software program provides content material creators a myriad of choices for creating and formatting their ebooks.
These superior options do come at a worth, however skilled advertising designers depend on Adobe InDesign due to these options.
Click on Right here to Obtain 6 Adobe InDesign E-book Templates.
Professionals
Adobe is understood for being feature-rich. Consequently, you may anticipate your ebooks to look their finest when made with InDesign, as you’ll create and incorporate unique design parts proper into your doc.
Cons
For an inexperienced designer or the marketer who simply must launch a serviceable e book, the bells and whistles that InDesign presents won’t be obligatory. InDesign’s interface and value aren’t probably the most simple and will require you to place in additional effort than is required on your remaining deliverable.
2. Google Slides
Google Slides is a less complicated instrument for making an e book in comparison with InDesign. The truth that the e book lives on-line means you may collaborate in real-time along with your group members to make a implausible deliverable. Oh — and it is free, which is useful when you have a restricted advertising price range.
Click on Right here to Obtain 6 Google Slides E-book Templates.
Professionals
Google Slides is a superb instrument for entrepreneurs who must make a superb e book rapidly, particularly in case you’re working alongside group members and sourcing suggestions from them. Google Slides’ interface is arguably extra simple than InDesign’s, that means you may transfer and edit artistic parts quicker in case you’re new to each instruments.
Cons
As a result of Google Slides is primarily a presentation instrument relatively than an e book creation instrument, you could miss out on some obligatory options that might assist make your ebooks engaging sufficient to warrant your leads’ consideration.
Conversely, you may must make design parts elsewhere, corresponding to an Adobe software program instrument or Canva, and later import these artistic parts into your Google Slides deck. This might create an inconsistent creation expertise if you have to observe down design parts after you have created them.
3. Microsoft PowerPoint
A barely extra superior choice than Google Slides — however not fairly as superior as Adobe software program — PowerPoint is one other presentation-making platform that can be utilized to design an e book.
Professionals
PowerPoint has some options that Google Slides doesn’t, corresponding to higher results for designing. PowerPoint can also be an offline software program, that means you may construct your ebooks with out Wi-Fi.
Cons
PowerPoint is a paid software program as an alternative of a free instrument out there in Google Workspace. You additionally received’t be in sync along with your group in case you’re collaborating with them on edits and additions. Lastly, whereas it has higher artistic options than Google Slides, it does not come near the superior options of InDesign.
Click on Right here to Obtain 6 Microsoft PowerPoint E-book Templates.
Greatest E-book Codecs for Consumption
The e book codecs on this part are finest for content material consumption as you may embed hyperlinks, mimic an actual guide, and boost your content material. The codecs embrace:
1. Interactive PDF
One of the best e book format for e book consumption is an interactive Transportable Doc Format (PDF).
PDFs are the go-to choice for content material advertising ebooks for a lot of causes. Amongst them are the consistency of their design and readability on totally different units.
We at HubSpot use PDFs for our ebooks as a result of we will embed hyperlinks to related pages and sources in them. We will additionally add them proper into our content material library and belief that the design will seem as meant, even when our leads open the e book in Chrome, Safari, or Preview. The doc will even seem the identical in the event that they open it on their telephones or on a desktop gadget.
The interactive nature additionally means we will embrace an open textual content field for readers to finish an exercise within the guide (like in our Content material Advertising and marketing Workbook). One other plus? Readers can full the exercise in no matter utility they’re consuming the content material.
2. EPUB
EPUB, brief for digital publication and saved with a “.epub” file extension, is one other approach so that you can save your ebooks.
EPUBs rose in reputation after changing into a outstanding e book format for e-readers. However, given its accessibility on Apple macOS and iOS merchandise by way of Apple Books, the format can also be a viable — although considerably limiting — choice for content material advertising ebooks.
One distinctive function of the .epub file format is its scroll means. To imitate the studying of an precise guide, readers can view one web page at a time and should scroll or swipe horizontally. That’s in distinction to vertical scrolling with PDFs. The epub format provides your readers the sensation of studying a guide versus interacting with web site content material. Nevertheless, this additionally means readers may need to do extra work navigating the content material and discovering the knowledge they want.
Moreover, video and audio information might be embedded within the .epub format, in contrast to PDFs, which implies your readers can eat extra interactive content material with out leaving the e book.
For those who’re bored with the PDF choice and wish to spruce up your content material format, it can save you your InDesign ebooks as a .epub file. Simply be ready for some readers being unable to learn your content material, which is one thing you doubtless do not wish to be the case. It’s because the format is restricted. For instance, Amazon Kindle units can’t learn .epub information. Readers must convert your e book into one other format in the event that they wish to learn it on their Kindles.
The best way to Select the Proper E-book Format
The e book format you select straight impacts how your e book performs after publication. Listed below are just a few suggestions that can assist you select the proper one on your venture for finest outcomes.
1. Contemplate your target market.
Who’re your shoppers? That is the primary query you have to reply earlier than selecting an e book format. Your content material must be accessible to your readers. For instance, in case you’re concentrating on an enormous viewers, you’ll want to contemplate an e book format suitable with a number of digital units.
2. Determine the way you’ll market your e book.
How you intend to market your e book can also be a big issue when selecting a format. With regards to promoting an e book, you’ll be self-publishing as a result of you have to quicken up the method. You are able to do so both by yourself website, or on a platform corresponding to Amazon.
Self-publishing means you get to make use of your assets to market your e book. Due to this fact, you’ll want a method to attain an enormous viewers, which can imply utilizing an e book format like AZW that’s suitable with totally different platforms. This offers you the best degree of flexibility by way of the variety of platforms that your viewers can comfortably learn your guide.
3. Contemplate the character of your e book.
One other issue you have to take into account when deciding on the perfect e book format is its nature. Is it principally phrases, or will there be graphics and pictures? Will you be including useful sensible digital merchandise like Google Sheets that readers might want to obtain? All of this can decide the perfect e book format on your venture. If attainable, provide you with an inventory of all of the several types of content material that your e book will comprise to make sure the e book format you select helps all of them.
For those who’re promoting an e book containing digital pictures and illustrations with sound or video, you’ll want a format that helps these options. For instance, the EPUB format helps movies, colour pictures, and different interactive parts, whereas MOBI doesn’t.
Keep away from the temptation of assuming what an e book format will seem like when you’re performed. Typically, the top product might be very removed from what you anticipate it to be, and correcting will probably be costly. Inquire and do thorough analysis on all options earlier than settling for any format.
4. Contemplate the safety or privateness of your e book.
Writing an e book from begin to end takes a whole lot of time and power, so the very last thing you need is everybody enhancing it as soon as it’s launched. This may have a number of implications on your model. For instance, your viewers might find yourself receiving false details about your venture, and the false content material might give undesired outcomes. In the event that they’re editable supplies in your e book, guarantee there’s a approach for the reader to create a separate doc first to keep away from enhancing your entire doc. This additionally protects your readers’ privateness by stopping them from unknowingly filling of their private info on a public doc.
You additionally wish to make sure the safety of your e book by stopping unlawful sharing, printing, and copy-pasting. That is particularly essential for high-ticket ebooks, because it limits readers from sharing your content material at no cost. If limiting sharing is essential to you, it’s advisable to make use of a format like EPUB that’s protected by Digital Rights Administration (DRM). The latter locks information in a specific platform and protects them from unlawful sharing.
5. Take into consideration the price range.
In case you have two or extra e book codecs that work properly along with your venture, the easiest way to interrupt the tie is to contemplate the fee. How a lot will it value you to launch your e book utilizing every format? Is it possible? As well as, take into account how a lot it will value in case you wished to broaden. One of the best e book format is cost-friendly at first and in the long term. If it is low cost initially however limits your progress, it isn’t value it. A great e book format mustn’t solely make launching your product simpler, however it must also be cost-friendly while you determine to broaden.
Select the fitting e book format and get began.
There are a number of e book codecs out there which are fashionable for publishing ebooks. Nevertheless, like all the pieces else in enterprise, what works for one writer won’t be the most suitable choice for one more. Take your time and analysis the options each format presents and see which one most closely fits your venture.
As well as, take into account the fee, the sort of content material your e book has, and most significantly, the supply technique that works finest on your viewers.
Editor’s observe: This put up was initially printed in December 2020 and has been up to date for comprehensiveness.
