This isn’t simply your mother & pop store’s electronic mail testing service. That is enterprise electronic mail testing for advertising and marketing groups.
E-mail on Acid is a whole electronic mail content material checking and testing platform that inspects and polishes each inch of electronic mail earlier than deployment.
The Function of an E-mail Testing Service
E-mail testing platforms exist in order that electronic mail advertising and marketing groups can successfully QA advertising and marketing emails in much less time, scale back errors, and in the end improve every electronic mail’s ROI.
If you have already got a workforce of electronic mail entrepreneurs whose job it’s to totally QA each electronic mail earlier than it goes out, then why is so it essential to have an electronic mail testing service? As a result of a number of the most essential electronic mail parts to QA may be the least obvious, probably the most time-consuming, and have the best influence on electronic mail ROI. That’s why having an enterprise electronic mail testing service is essential to your backside line.
E-mail QA apart, another excuse for an enterprise electronic mail testing service is to run a stay take a look at of what the e-mail will seem like for subscribers, no matter which electronic mail shopper they use or the system they’re on.
Having a streamlined electronic mail content material checking workflow can save your workforce hours of guide checks, keep away from errors, guarantee each electronic mail connects with visually impaired subscribers (as much as 15% of your model’s electronic mail listing), and provides your workforce a spot to work collaboratively and effectively on an electronic mail. Consequently, your electronic mail advertising and marketing ROI will enhance.
How Guide QA Eats into E-mail ROI
E-mail QA isn’t restricted to checking for useful hyperlinks, appropriately sized pictures, and previewing the cellular model on an ESP.
Reviewing electronic mail content material manually may be supremely time consuming and inefficient, much less thorough than a service, and extra susceptible to human error. All of those contribute to hindering an electronic mail’s ROI.
Merely put, not having an electronic mail testing platform is much extra pricey to an enterprise model than having one.
Your group would by no means dream of asking their accountants to do guide bookkeeping. Why put your electronic mail entrepreneurs in the identical place? There are efficiencies and higher-earning alternatives that include having an electronic mail testing service.
Save Time with a Streamlined Workflow
Your electronic mail advertising and marketing workforce can vouch for the way time consuming it’s to evaluate and polish each electronic mail. An electronic mail testing platform will test every factor, right down to the HTML, in a matter of minutes. Whereas adapting to a brand new workflow will take a pair emails at most, your workforce will expertise a direct leap in productiveness and turnaround time.
Saving hours on each electronic mail supplies a model with the pliability to get hyper-strategic with its electronic mail program, improve sending quantity, and even deploy extremely segmented emails with tailor-made content material that generate a better return.
Shield Your Model’s Status
Time consumption apart, guide electronic mail evaluate is inclined to human error. Regardless of an electronic mail marketer’s greatest efforts to catch each challenge, some are all the time going to slide via the cracks.
In truth, a number of the most often-skipped guide content material checks are those which are the riskiest to do by hand—similar to accessibility optimizations. On prime of that, it’s exceedingly troublesome for an electronic mail advertising and marketing workforce to effectively do deliverability checks.
E-mail on Acid checks each area in an electronic mail towards 72 of the preferred blocklist websites, and even runs a spam take a look at of each electronic mail to make sure it gained’t land within the spam folder. These checks alone would take days for any electronic mail advertising and marketing workforce to finish. And with out them, nobody can say for certain how probably it’s that your model’s emails will land within the inbox.
Sending out higher high quality electronic mail protects your model’s status amongst subscribers, in addition to spam filters.
Attain Extra Subscribers
Earlier, we talked about that about 15% of any electronic mail subscriber listing lives with a visible impairment. As such, manufacturers should join with these subscribers simply as meaningfully as everybody else. A current survey on our web site discovered that 70% of entrepreneurs are actively trying to make their emails extra accessible.
Accessibility checks are quickly changing into part of manufacturers’ electronic mail workflows. A advertising and marketing workforce has no solution to effectively scan each line of an electronic mail’s HTML, particularly in the event that they’re not coders.
Associated: Accessibility Requirements in E-mail Advertising 2019-2020
E-mail on Acid’s accessibility checks evaluate an electronic mail’s readability for display reader customers and shade blindness. By adjusting the HTML to sound nice on a display reader and checking shade distinction ratios towards WCAG AA requirements, each electronic mail can meaningfully join with visually impaired subscribers. In flip, this retains your model aggressive towards those who don’t.
Your electronic mail advertising and marketing workforce can simply make ADA-compliant click-to-fix HTML changes to resolve any points, reasonably than tediously studying the code line by line.
Save Funds on E-mail QA
‘Time is cash’ could also be a cliché, however it’s nonetheless true. Think about everybody in your electronic mail advertising and marketing workforce. Once you consider their annual salaries on the size of an hourly price, likelihood is it prices your advertising and marketing finances far more to pay them to manually QA each electronic mail than what only a month of E-mail on Acid prices.
E-mail on Acid is among the most competitively priced choices accessible. We might know, we’ve executed the leg work. A month-to-month and even annual membership will probably solely price a fraction of what it at present prices your division to manually QA emails. And that’s not even taking into consideration the ROI enhancements your emails stand to realize.
Work Collaboratively and Effectively
Having one central platform in your workforce to work and collaborate on emails is what makes every little thing so seamless. Upon finalizing the design and content material of any message, your workforce can ship a share hyperlink with all of the previews to whoever must see it—you, shoppers, different stakeholders, anybody. They usually don’t want a login. This helps drive stronger collaboration since our web-based device will hold a historical past of all of your notes and feedback. This additionally consists of intuitive thumbs-up/thumbs-down voting on electronic mail previews to rapidly see the place edits are wanted.
As soon as everybody contributes their suggestions, the enhancing marketer can effectively implement them and resend the hyperlink for an additional evaluate.
There’s one thing else it is best to find out about E-mail on Acid’s electronic mail testing service.
Run Reside E-mail Checks (Not Emulated)
In distinction to different electronic mail testing providers, E-mail on Acid doesn’t use emulated electronic mail exams. Emulated exams are greatest guesses at what an electronic mail will seem like on a shopper.
Associated: What Ought to You Search for in an E-mail Testing Service?
E-mail on Acid makes use of stay exams as a substitute. Meaning each time your workforce runs an electronic mail take a look at, it sends the e-mail to precise electronic mail shoppers and units, which then generate a stay preview of what the e-mail will seem like and ship it again to you for evaluate. This ensures your workforce could make any crucial client- or device-specific changes so the e-mail will render correctly for all subscribers.
Plus, it provides electronic mail entrepreneurs the liberty to get artistic and take a look at new issues, figuring out that they’ll have a real understanding of what it’ll seem like. Emulated electronic mail exams, then again, solely present a guess at what an electronic mail may seem like.
Widespread Questions from Advertising Leaders
We get it, you may’t simply begin signing up for any platform that comes throughout your desk. However consider these accountants in the event that they didn’t have the instruments they should hold the books correct.
Listed here are frequent issues we regularly hear from Advertising division leaders:
Is it well worth the value?
Once more, think about the salaries of your electronic mail advertising and marketing workforce on an hourly scale. Now multiply that instances the variety of hours it takes them to get an electronic mail prepared. If it’s greater than a single day, which is the case for the overwhelming majority of electronic mail advertising and marketing groups, an E-mail on Acid membership pays for itself a number of instances over.
Associated: Why Is E-mail Testing So Dear?
Does Each E-mail Must Be checked and Examined?
Sure. Even the slightest code change could cause rendering issues on an electronic mail shopper or system. Content material checking and testing every electronic mail earlier than deployment permits your workforce to know they’re sending a cultured gem to each subscriber. It’s additionally why stay electronic mail exams are extra dependable than emulated.
Associated: The Value of Not Testing an E-mail
Will My Crew Be Supported?
After all. We wish to be certain your workforce will get probably the most out of their workflow, so we’re simply reachable by way of our in-app messaging service, electronic mail and telephone. E-mail on Acid’s five-star customer support routinely achieves 90% and better in buyer satisfaction rankings.
Set Up Your E-mail Advertising Crew for Success
For those who’ve been difficult your workforce to realize new benchmarks in electronic mail opens, engagement, clicks, conversion, no matter it could be, give them the enterprise electronic mail testing platform they should make it occur.
E-mail on Acid is a full-service content material checking and testing platform that permits electronic mail advertising and marketing groups to:
You, or anybody in your workforce, can join one among our Weekly Product Webinars to see our platform in motion. Or, you may schedule a gathering with our workforce for a one-on-one chat. We might be delighted to point out you the worth E-mail on Acid can carry to your particular group and workforce.
Writer: Melissa Berdine
Serendipity steered Melissa into electronic mail advertising and marketing in 2017, and she or he’s been hooked ever since. Creating emails for luxurious lodges, sustainable meals, Netflix sequence, CBD manufacturers, and extra, she may be discovered with a minimum of 4 drinks on her desk, and her canine snoozing beside her. In her free time, Melissa likes to re-watch ’90s sitcoms.
Writer: Melissa Berdine
Serendipity steered Melissa into electronic mail advertising and marketing in 2017, and she or he’s been hooked ever since. Creating emails for luxurious lodges, sustainable meals, Netflix sequence, CBD manufacturers, and extra, she may be discovered with a minimum of 4 drinks on her desk, and her canine snoozing beside her. In her free time, Melissa likes to re-watch ’90s sitcoms.
