The partnership brings collectively ShowHeroes’ highly effective semantic focusing on applied sciences with Skyrise’s superior, privacy-compliant viewers focusing on capabilities
ShowHeroes Group, a world chief in digital video content material, tech, and promoting options, has introduced a novel UK partnership with main cellular knowledge intelligence firm, Skyrise.
Skyrise helps advertisers, businesses and media homeowners to make extra knowledgeable media selections by offering them with up-to-the-minute, privacy-friendly behavioural and geolocation knowledge, drawn from over 20 million UK cellular customers. Skyrise extracts insights from its datasets after which permits shoppers to activate these at a postcode stage, shopping for promoting that’s related and environment friendly, with out the necessity for cookies.
The corporate works completely with one of many UK’s main cellular operators, giving it an unrivalled view of shopper and market behaviour. Skyrise’s shoppers embody McDonald’s, Avanti West Coast, Cinch, the7stars, MediaCom and Common McCann.
Skyrise’s distinctive, multi-channel knowledge will now be activated throughout ShowHeroes’ on-line video and CTV campaigns. ShowHeroes’ semantic-based contextual focusing on will probably be additional enhanced with exact and environment friendly viewers focusing on, powered by huge swimming pools of anonymised and aggregated shopping and placement knowledge.
The partnership will permit ShowHeroes to construct and activate detailed person profiles based mostly on demographics, pursuits and time spent partaking with particular manufacturers and their opponents. It brings a deeper understanding of the patron and their broader behaviour, offering actionable purposes to tell the marketing campaign and the inventive technique.
“Our distinctive partnership with Skyrise is a gamechanger for the UK market,” says Steven Filler, UK Nation Supervisor at ShowHeroes Group. “Skyrise delivers highly effective insights on cellular audiences – the manufacturers they love, the media they eat, the place they dwell and the place they go. It’s this mix, together with the actual fact it’s all utterly anonymised and privacy-compliant, that actually caught our consideration. Mixed with ShowHeroes’ cookieless semantic focusing on capabilities and our unrivalled on-line video and CTV attain, and you’ve got a cutting-edge resolution that provides advantages to advertisers, publishers and customers.”
Commenting on the partnership, Ben Wilkins, Director at Skyrise, mentioned: “With the demise of third-party cookies, advertisers at present face an actual problem to proceed reaching related audiences on-line. That is solely made extra advanced as channels similar to CTV and DOOH enter the addressable panorama. Skyrise permits advertisers to make good, data-driven media-buying choices that energy environment friendly and profitable omni-channel campaigns, with out counting on cookies or private identifiers. Our partnership with ShowHeroes makes this a actuality on this planet of CTV and on-line video, combining future-proof knowledge methods with impactful media, content material and creativity to take promoting to a complete new stage.”
About ShowHeroes Group
ShowHeroes is a world chief in digital video content material, tech, and promoting options. The corporate was based by Ilhan Zengin, Mario Tiedemann, and Dennis Kirschner in 2016 with headquarters in Berlin and employs greater than 400 folks worldwide in 28 strategic hubs all through Europe, the Nordics, LATAM, and the US.
Since its inception, ShowHeroes Group has grown each organically and thru mergers and acquisitions. In accordance with Deloitte, it is likely one of the 50 fastest-growing know-how corporations in Germany and was awarded the “Know-how Quick 50” prize in 2021. Extra info on showheroes-group.com
About Skyrise
Smarter knowledge produces smarter promoting. Skyrise is a knowledge intelligence firm that helps advertisers, businesses and media homeowners to make knowledgeable media selections utilizing always-on, at all times up-to-date, cellular community knowledge, with out utilizing cookies or private identifiers. Working in unique partnership with one of many UK’s main community operators, Skyrise has an unrivalled view of shopper and market behaviours, based mostly on as much as the minute and historic indicators throughout a 20 million sturdy dataset. Extra info on skyriseintelligence.com.
