Finish your 12 months on a excessive with Dotdigital’s newest launch. Save much more time with model new generative WinstonAI™ options, improve your cross-channel attain with the launch of MMS for North American audiences, and improve your buyer expertise with superior personalization for SMS. Let’s get into it.
Develop into your personal editor with WinstonAI™
WinstonAI has been a success with our prospects since its launch. It’s constructed into the Dotdigital platform to streamline the day-to-day duties that include cross-channel advertising and marketing and to lend a serving to hand to busy entrepreneurs.
Our newest launch builds on the prevailing options of WinstonAI to provide you all the instruments it’s good to edit your copy – all from inside the marketing campaign builder.
New WinstonAI writing help
What’s it?
WinstonAI now has new generative AI functionality and may rewrite messages in a distinct tone, shorten or develop textual content, rephrase, and embrace emojis in textual content.
Why it’s essential
Getting the tone and message proper on your viewers is essential for marketing campaign efficiency. WinstonAI is right here to avoid wasting you time and assist you on this.
WinstonAI can change the tone of your message to pleasant, skilled, witty, heartfelt, empathetic, academic, humorous, informal, pressing, or optimistic. If you would like one thing to be rephrased you’ll be able to ask WinstonAI to reword, enhance readability, simplify, or summarize. You may as well ask WinstonAI to develop or shorten your copy and so as to add related emojis.
What else is new?
New iconography has been added all through the Dotdigital platform to indicate you the place WinstonAI powers insights and actions. Wherever you see the glint icon, WinstonAI is out there.
Add extra touchpoints with MMS for North America
What’s MMS?
MMS lets manufacturers ship visible messages to their prospects through the identical channel SMS makes use of. It boosts engagement and lets you carry extra colour to what had been beforehand easy SMS messages.
Why it’s essential
Launching MMS capabilities for the USA and Canada provides any model with prospects on this area a brand new method to interact these prospects, stand out from the gang, and generate ROI. SMS is already tremendous profitable at partaking prospects on this area, MMS takes this to the subsequent degree.
The way it works
Dotdigital prospects can now ship multimedia content material similar to photographs and gifs to their prospects within the US and Canada by utilizing MMS. If you wish to ship MMS messages, converse to your Buyer Success Supervisor who will be capable to assist you in getting arrange. As soon as MMS has been activated in your account, you’ll see the SMS part in your lefthand navigation now reads SMS/MMS.
Interact with precision because of superior personalization for SMS
What’s superior personalization for SMS?
Superior personalization for SMS provides you all the advantages of Liquid, a versatile and dynamic markup language, to create extremely customized and focused SMS content material. Now together with entry to Perception information, this replace expands the prevailing SMS personalization with contact information fields, similar to buyer names, to personalization with extra intricate information, similar to order and reserving particulars.
Why it’s essential
Nice buyer experiences stem from personalization. Superior personalization for SMS provides you the power to ship uniquely tailor-made experiences to your prospects, main to higher engagement, stronger model loyalty, and improved conversion charges.
One instance is deserted cart restoration; now you can embrace a singular procuring cart hyperlink in your SMS marketing campaign, directing internet buyers straight again to their deserted cart. This each removes limitations to conversion and improves the general buyer expertise.
The way it works
The brand new superior personalization editor makes it doable to incorporate perception information utilizing liquid markup. It permits for the creation of detailed SMS content material to create highly effective messages which can be extremely customized to the recipient.
Different key updates
A seamless login expertise for Recent Relevance
Dotdigital acquired Recent Relevance in September. Now, our joint prospects can seamlessly swap between the Dotdigital and Recent Relevance platforms with out having to log in every time.
Dotdigital types WordPress plug-in
An up to date WordPress plug-in provides Dotdigital prospects extra choices to combine with their Content material Administration System (CMS). Dotdigital customers can now combine a Dotdigital type on any WordPress web page. WooCommerce retailers can use this to implement fantastically designed information seize types and popovers on their shops.
Improved UX login
Now you can select to disable the 90-day password rotation necessities in your account to provide you higher management over password rotation practices. This may be switched on or off right down to youngster account degree.
Enhanced UTM hyperlink monitoring
Monitor hyperlinks from particular campaigns extra simply with improved UTM hyperlink monitoring functionality constructed into the marketing campaign builder. This provides you extra precision and adaptability in your reporting – one thing particularly helpful for particular seasonal campaigns.
Product block search
We’ve made some modifications to the product suggestion rule side-panel so it’s simpler so that you can discover the class or particular product sort to show in your content material.
Now, merchandise might be filtered by quite a lot of methods to make them simpler to search out.
Not solely are you able to filter by product attributes, however you may also search and choose from your personal classes, which have been synchronized out of your retailer. This lets you embrace or exclude specific merchandise with ease and precision.
Dotdigital app homepage updates
We’ve made amends to the Dotdigital homepage to supply a greater expertise. Now you can preview, check, and ship emails and SMS campaigns shortly and simply instantly from the Dotdigital homepage.
“New in retailer” product suggestions
Our newest ‘new in retailer’ product suggestion choice helps your prospects see what’s new in your retailer immediately. Ideally suited for busy sale intervals when inventory ranges throughout older merchandise could also be low.
