Supercharge your ecommerce e-mail technique to develop your on-line retailer

All year long, there are numerous alternatives to advertise your on-line retailer–from new product launches, restocking bestsellers, and vacation or anniversary gross sales occasions and extra. E-mail advertising is an efficient technique to attain your audiences with related, personalised content material that may assist increase your gross sales, whereas additionally selling your model. In the event you use Shopify or WooCommerce, ActiveCampaign helps you optimize your advertising automation technique. Sync your on-line retailer’s product choices to create focused campaigns and automations that capitalize new product launches, cross-sell, and upsell alternatives yr spherical. 

What’s Product Catalog?

With the brand new product catalog function, you possibly can seamlessly hyperlink your on-line retailer to import complete product particulars into ActiveCampaign, encompassing stock, measurement, model, and coloration, along with the present fields. This knowledge empowers you to gasoline pre-configured automations, assemble subtle buyer segments, and create visually interesting, personalised e-mail campaigns which might be finely tuned to boost conversions and encourage repeat purchases.

Maximize cross-selling and upselling potential by way of personalised product solutions

Make the most of superior segmentation inside the e-mail designer, you possibly can craft focused emails based mostly in your viewers’s pursuits, profile, location, and looking behaviors and populate merchandise that they’re almost certainly to purchase. Incorporate related product info by way of varied filters, product sorting capabilities, or manually choose the merchandise that you simply need to spotlight in a focused e-mail marketing campaign for distinctive buyer segments. You’ll be able to filter and kind your product content material based mostly on: 

• Stock
• Bestsellers
• Finest Ranking
• Common Ranking
• Value
• New arrivals
• Not too long ago added
• Sale

Expanded product segmentation for exact viewers focusing on and the supply of personalised product solutions that resonate along with your viewers’s preferences. 

Goal buyer with the next circumstances derived out of your product knowledge: 

• Product tag in final order/ any order
• Product on sale in final order/ any order
• Product score in final order/ any order
• Product vendor in final order/ any order
• Product situation in final order/ any order

Product segmentation empowers you to customise your advertising campaigns based on every buyer’s preferences, leading to extra related product solutions and elevated engagement. As you tailor your presents to what resonates along with your clients, you usually see greater conversion charges and elevated gross sales.

Use Product Catalog knowledge to automate workflows

With product catalog you possibly can set off a lot of automations based mostly in your on-line retailer knowledge. Right here’s just a few examples of e-mail campaigns that you may automate:

• Remind clients of merchandise they left behind of their purchasing cart
• Ship a new arrivals spherical up based mostly on visits to your web site’s new arrivals web page
• Advocate merchandise based mostly on pursuits and previous purchases to drive repeat enterprise
• Cross-sell completely different services to drive consciousness and up your gross sales potential
• Promote a sale or low cost code to encourage model loyalty 
• Ship transactional messages like account creation affirmation, subscription confirmations, order confirmations, supply updates, and extra. 

Amplify gross sales and buyer engagement by offering personalised reward suggestions that align along with your viewers’s preferences. Furthermore, make use of our order standing to provoke well timed follow-ups as your clients’ standing adjustments. It will assist in protecting them engaged and well-informed, thereby creating an unforgettable purchasing expertise that drives conversions and fosters lasting buyer relationships.

Contemplate reaching out to your clients with related and personalised product messages forward of Black Friday, Christmas and Cyber Monday sale occasions. And keep in mind, whether or not you’re prepping for a giant vacation or simply planning your subsequent huge marketing campaign, ActiveCampaign’s ecommerce instruments aid you take advantage of each e-mail ship! Study extra about find out how to use the product catalog in e-mail campaigns or join a free trial as we speak!