This winter holidays, Corona Beer integrates a novel twist on the normal ugly sweater idea and modern designer beer bottles. Following this mix, Corona companions with celeb clothier Talia Coles, famend for her work with Snoop Dogg within the “La Vida Más Fina” marketing campaign.
Corona Additional Beer introduces the unique “Feliz Navi-Drip” vacation assortment. The limited-edition lineup options vacation cans of Corona Additional and matching robes, each crafted by Talia.
As well as, Talia Coles aimed to infuse fashionable fashion into typical vacation apparel. Additional, it efficiently redefines the normal ugly sweater trope with a Latin aptitude in collaboration with the Corona beer model.
The gathering marks the model’s first-ever collaboration with a designer to revamp the long-lasting Corona Additional can. Moreover, it presents a refreshing and stylish strategy to the upcoming winter vacation.
The specifically designed vacation cans incorporate color-changing thermochromic ink know-how. This know-how brings the seashore hut to life, as it might probably carry out a transition from ice-cold to empty. Furthermore, it creates an attractive visible expertise for shoppers.
Whereas extending this collaboration within the style world, these two manufacturers create coexisting robes that enhances the can design. By way of this, it permits wearers to flourish their fashion each indoors and open air. Expressing her pleasure concerning the collaboration, Talia said, “I’m thrilled to be collaborating with Corona on this assortment, making use of my ‘design your life’ mantra to the beer area and vacation season.”
When will the Corona Beer Feliz Navidad celebration begin?
Restricted-edition color-changing cans of Mexican beer will probably be out there completely in 12-packs. It should begin on Black Friday in chosen cities: Los Angeles, Miami, New York, and Philadelphia. Nevertheless, as soon as the availability is depleted, it is not going to be restocked.
Furthermore, scanning a QR code on the can’s again grants entry to the Corona Vacation Sweepstakes web site. Consequently, it gives an opportunity to win a gown from the Feliz Navi-Drip set. But, provides for this chance are additionally restricted.
Surprisingly, an immersive digital seashore hut expertise through Obsess now gives in-person help. Principally, it’s for securing the Feliz Navi-Drip assortment. On account of this, you possibly can have interaction in vacation actions, together with watching the Corona “Feliz Navidad” advert. Plus, entry Instacart and Drizly for on-line Corona orders.
