At E mail on Acid, we’re at all times speaking in regards to the significance of e mail testing. In any case, simplifying e mail testing is on the core of our mission.
Nonetheless, there’s extra to e mail improvement than simply testing; you could take into consideration design, content material, code, and the best way to ship the e-mail itself.
Our crew just lately acquired collectively to speak about our favourite instruments for creating and sending emails (moreover E mail on Acid, that’s), and we needed to share our suggestions with you. Listed below are a few of our go-to sources for making our e mail lives slightly simpler:
For much more try our checklist of 35 instruments for advertising and marketing automation!
Bulletproof Background Pictures by Marketing campaign Monitor
Alex Ilhan, senior e mail developer, E mail on Acid
Marketing campaign Monitor has a historical past of placing out high quality instruments and sources, and that is one in every of them. Bulletproof Background Pictures takes all of the guesswork out of making e mail backgrounds; it means that you can generate “rock-solid” backgrounds – both full-width sections or particular person tables – that work all over the place. It even generates the annoying VML wanted for Outlook shoppers.
To make use of the device, you merely copy and paste a hyperlink to your background picture, select a background fallback colour, and choose whether or not you need the background full-width or as a single desk cell. Then, the device spits out the code you have to add to your e mail. Copy and paste that code and also you’ve acquired your self a bulletproof background.
MailChimp
Karlene Cameron-Swalley, director of promoting, E mail on Acid
To begin with, anybody can get began with MailChimp free of charge, which makes it an incredible alternative for small- or medium-sized corporations. Their platform is stuffed with sturdy options that you simply don’t often see in free e mail companies, together with scheduling and reporting instruments.
Just a few different MailChimp options I really like:
- Seamless e mail automation that’s straightforward to arrange.
- Integration with WordPress.
- A retargeting device that enables me to combine my promoting and e mail.
MailChimp additionally understands that not everybody who makes use of their platform is a advertising and marketing guru, in order that they’ve constructed an easy-to-use interface and supply excellent buyer assist.
Actually Good Emails
Rachel Girard, graphic designer, E mail on Acid
As a designer, it’s essential to have a useful resource to point out me the place e mail design is at, and the place it’s going. Typically I wish to flick thru E mail on Acid’s Design Inspiration, however one in every of my different go-to sources is Actually Good Emails.
The structure of Actually Good Emails is clear and easy, which makes it straightforward to flick thru e mail designs. Plus, they’ve a helpful drop-down menu that means that you can kind by the kind of e mail, business, or a particular characteristic (akin to GIFs). If you happen to’re caught in a design rut, or just wish to know what’s on the market, Actually Good Emails is a superb place to start out.
MJML
John Thies, co-founder/CEO, E mail on Acid
MJML, which stands for Mailjet Markup Language, gives easy-to-understand markup language that e mail builders can use to create responsive HTML emails. It routinely contains all of the HTML hacks wanted to make emails responsive and render correctly throughout totally different platforms and shoppers, from Outlook 2007 to Gmail to Android.
Kudos to our pals at Mailjet for growing such an incredible e mail framework!
Chic Textual content
Justin Khoo, e mail developer and founding father of FreshInbox
My favourite e mail device is the Chic Textual content editor, a “subtle textual content editor for code, markup and prose.” I really like Chic as a result of it’s light-weight, clear and comes with plugins (akin to snippets) that assist me code emails shortly.
Chic helps increase my productiveness proper out of the field, with out burdening me with pointless options.
Grammarly
Melanie Graham, content material supervisor, E mail on Acid
Everybody at E mail on Acid is aware of I really like discussing writing fashion and grammar. Nonetheless, even after years of copywriting and enhancing, I nonetheless overlook issues right here and there. Fortunately, Grammarly serves as my second set of eyes.
Whereas it doesn’t catch all the pieces, Grammarly helps examine your content material for spelling and grammar errors. It might additionally make fashion ideas to assist tighten up your copy.
One in all my favourite Grammarly options is the Doc Sort setting, which permits the author to alter the context of the copy. For instance, if I’m writing an e mail to our prospects, I can set it to “enterprise e mail,” or I can change it to “article/weblog submit” if I’m writing one thing for the E mail on Acid weblog.
Grammarly provides a bunch of instruments for each free and paid plans, together with plug-ins that scan content material in your browser or e mail consumer. If you happen to’re a content material supervisor, editor, or author, Grammarly is a superb device to have in your again pocket.
No matter Instrument You Use, Don’t Overlook to Check!
Sure, these instruments might help you ship higher emails, however you continue to must check each e mail, each time. Even the smallest adjustment in your code can throw off how your e mail renders. Attempt E mail on Acid free for seven days and see how your e mail appears in additional than 70 shoppers and gadgets.
Creator: Melanie Graham
Born and raised in New England, Melanie has a background as a author, editor and journalist. After roaming the U.S. as an knowledgeable vagabond, she’s landed in Denver as E mail on Acid’s content material supervisor. She’s a music nerd at coronary heart who loves spending time on the piano.
Creator: Melanie Graham
Born and raised in New England, Melanie has a background as a author, editor and journalist. After roaming the U.S. as an knowledgeable vagabond, she’s landed in Denver as E mail on Acid’s content material supervisor. She’s a music nerd at coronary heart who loves spending time on the piano.
