15 greatest e mail advertising and marketing apps for Shopify in 2023

Studying Time: 14 minutes

Have you ever heard that e mail advertising and marketing is useless? In that case, don’t fear: this fable is totally fallacious, and e mail has one of the best ROI of any advertising and marketing channel. You in all probability know that e mail advertising and marketing is a good way to win new prospects.

Thankfully, Shopify has lots of of apps for that. However selecting the best one in your Shopify retailer will be robust.

To assist get your retailer on observe to drive extra gross sales and site visitors, we’ve up to date our listing of the 15 greatest Shopify e mail advertising and marketing apps for 2023. We’re taking a look at each the professionals and cons, and together with free options that gained’t break the financial institution.

How we wrote these evaluations: We meticulously examined every app firsthand, drawing from private experiences and experience to supply genuine insights. We additionally checked and integrated the scores and evaluations from the Shopify app retailer. 

On this article, we’ll cowl:

• How to decide on one of the best e mail advertising and marketing app for Shopify
• Omnisend
• Drip
• Mailchimp
• Klaviyo
• AWeber
• Seguno
• Privy
• Automizely
• Flowio
• SmartrMail
• Tiny Electronic mail
• Shopify Electronic mail
• ActiveCampaign
• Marketing campaign Monitor
• Avada Electronic mail Advertising

Greatest e mail advertising and marketing for Shopify: How to decide on an app?

With so many e mail advertising and marketing apps obtainable on Shopify, it’s not straightforward to determine which one’s one of the best in your explicit retailer.

Right here’s what to look out for:

• Ease of use. Your Shopify e mail advertising and marketing app shouldn’t be irritating to make use of. All the time examine consumer evaluations to see how different prospects discover it.
• Options. The app ought to at the very least provide fundamental automation workflows for triggers like deserted carts and order affirmation.
• Pricing. Be sure that to contemplate your finances—whereas e mail advertising and marketing is an reasonably priced strategy to construct your viewers, some apps can shortly balloon your bills as your contact listing expands. Some have calculators so you’ll be able to examine the pricing for various viewers sizes earlier than you open an account.
• Buyer help. That is usually mentioned in evaluations, which makes it straightforward to search out the platforms that supply one of the best buyer help. Whereas most paid plans embrace it, some platforms don’t provide chat, e mail or cellphone help on free plans.
• Deliverability. Not each e mail advertising and marketing app is ready to ship your messages to your whole prospects. Increased e mail deliverability charges imply that your emails can attain extra inboxes.
• Analytics. The app ought to have sturdy analytics options that make it straightforward to see what works greatest, and which of your campaigns will be improved.
• Pre-made templates. If you happen to don’t wish to spend time painstakingly creating your each e mail from scratch, the app ought to offer you a very good number of pre-designed and simply customizable e mail templates.
• Choose-in types. A superb e mail advertising and marketing app ought to give you nice opt-in types that will help you seamlessly develop your contact listing.
• Straightforward integration with Shopify. As a Shopify buyer, certainly one of your priorities will likely be seamless integration between the 2 platforms. Apps ought to set up in just a few clicks, streamlining your Shopify expertise.
• Shopify retailer ranking. If the app is extremely rated by different Shopify retailers, it’s a very good indicator that you simply may prefer it as nicely.

With all that out of the way in which, let’s transfer on to our listing of one of the best Shopify e mail advertising and marketing apps.

Greatest e mail advertising and marketing for Shopify: Prime 15 apps

1. Omnisend — Constructed for ecommerce, standard amongst Shopify shops

Shopify ranking: 4.8 (based mostly on 5,300+ evaluations)

Omnisend dispels the parable that e mail advertising and marketing needs to be costly, because it gives a free-forever plan that features the identical options as its paid plans. Integrating with Shopify seamlessly, it takes simply minutes to get your e mail campaigns up and operating. Plus, you get an intensive suite of easy-to-use options that will help you develop your gross sales. And you may incorporate SMS advertising and marketing and net push notifications as further communication channels.

Omnisend additionally offers a robust and user-friendly drag-and-drop e mail editor that permits you to create beautiful emails with none coding expertise. You’ll be able to select from over 250+ e mail templates designed for various functions and events. Or, you can begin from scratch and customise each ingredient to your liking.

Don’t simply take our phrase for it, see what our customers need to say about Omnisend. Many small and mid-sized Shopify companies have switched to Omnisend and skilled a lift of their e mail advertising and marketing efficiency. 

They love how straightforward it’s to create and ship lovely emails with Omnisend’s editor and templates. In addition they admire the responsive and useful buyer help that’s all the time prepared to help. Right here’s a typical evaluate from our glad prospects:

Key options:

• Drag-and-drop e mail builder to create lovely emails with ease, with lots of of templates to select from
• Pre-built automation workflows to ship emails on autopilot
• Highly effective ecommerce options: distinctive low cost codes, gamified popups like Wheel of Fortune, dynamic content material blocks, and extra
• Viewers segmentation to tailor your emails to particular buyer teams
• Excessive deliverability scores to make sure your emails truly attain your prospects
• A/B marketing campaign testing and sturdy reporting & analytics to see which messages work greatest
• Google adverts and Fb customized audiences integrations to search out lookalike audiences and attain extra potential prospects.
• 24/7, award-winning dwell help on each plan, together with the free tier
• A number of advertising and marketing channels, together with SMS and net push notifications

Who ought to use Omnisend:

Omnisend’s ecommerce advertising and marketing options, ease of use and reasonably priced pricing plans make it one of the best match for small and medium Shopify retailers. And for those who’re simply beginning out, it’s onerous to not suggest Omnisend as your first Shopify e mail advertising and marketing automation app.

Pricing:

• Free: As much as 250 contacts and 500 emails
• Commonplace plan: begins at $16/month, 500 contacts + 6,000 emails
• Professional plan: begins at $59/month, limitless contacts and emails

For extra particulars, see full pricing.

Shopify e mail advertising and marketing success story Shopify retailer To’ak Chocolate raised revenues from e mail advertising and marketing by 460% with Omnisend. Automating its e mail campaigns to nurture leads helped the model obtain spectacular open and click on charges. Be taught extra:  To’ak Chocolate case research

2. Drip — In depth automations

Shopify ranking: 4.5 (based mostly on 75+ evaluations)

Largest benefit:

If you happen to’re into micromanaging your workflows right down to the smallest element, Drip is the app you’re on the lookout for. Its automations cowl your complete buyer journey, together with triggers like order placement, whole quantity spent, and even what model your buyer purchased.

Key options:

• Detailed buyer journey automation workflows
• Tutorial movies to minimize the training curve
• A/B testing to see what works and what doesn’t
• Viewers segmentation

Cons:

• Some reviewers spotlight poor buyer help
• No free tier, solely a 14 day trial

Who ought to use this Shopify e mail advertising and marketing app:

Drip is a superb Shopify e mail advertising and marketing app for knowledgeable entrepreneurs. Nonetheless, its lack of a free plan may make it a more durable promote for smaller Shopify retailers.

Pricing

Drip gives a 14-day free trial; the paid plan begins at $39/mo with as much as 2,500 contacts and will increase based mostly on the variety of subscribers and SMS messages despatched.

3. Mailchimp — Very beneficiant Free plan

Shopify ranking: 3.5 (based mostly on 490+ evaluations)

Largest benefit:

Mailchimp gives direct integration with Shopify through the Mailchimp app. Whereas the Mailchimp platform itself is a superb start line for brand new e mail entrepreneurs, their Shopify app reportedly has some stability and integration points, which appears to have lowered the Shopify consumer ranking considerably.

Key options:

• Exceptionally beneficiant free plan
• Content material optimizer with strategies for extra partaking emails
• Nice reporting options to trace e mail marketing campaign effectivity
• Superior automation to ship triggered emails to subscribers

Cons:

• Some options, resembling e mail scheduling, are usually not obtainable on the free plan
• Reported stability and integration points with Shopify
• Clients noticed a mean worth enhance of 11% in 2022
• Aside from e mail help for the primary 30 days, free customers are restricted to the useful resource library for help and are usually not eligible for e mail, chat, or cellphone help

Who ought to use Mailchimp:

Mailchimp is an efficient choose for small retailers with fewer than 500 subscribers. Past that quantity, nonetheless, it could possibly get fairly costly.

Pricing:

Mailchimp gives a beneficiant free plan for as much as 500 contacts. Paid plans start at $13/mo, which embrace superior options and elevated contact lists.

4. Klaviyo — Highly effective & versatile

Shopify ranking: 3.9 (based mostly on 1,700+ evaluations)

Largest benefit:

Klaviyo is among the greatest e mail advertising and marketing apps for Shopify. Similar to Omnisend, it’s obtained all of the options you may anticipate from a strong advertising and marketing platform—from e mail templates and segmentation, all the way in which to automation workflows and SMS advertising and marketing. For extra info, dig into our detailed Omnisend vs Klaviyo comparability. 

Key options:

• Pre-built e mail templates that will help you kickstart your campaigns
• Properly-rounded suite of promoting automation workflows 
• 100+ integrations with companies like Fb, Smile and ShipStation
• SMS advertising and marketing is out there

Cons:

• SMS is barely supported within the UK, USA, Canada, Australia, and New Zealand
• Free prospects solely obtain e mail help for the primary 60 days

Who ought to use this e mail advertising and marketing app for Shopify:

Klaviyo hits the candy spot for those who’re a seasoned marketer or a mid-sized retailer proprietor. Nonetheless, scaling what you are promoting with Klaviyo can get costly shortly, and freshmen could discover their interface troublesome to make use of.

Pricing:

Free for sending emails to a most of 250 contacts. Paid Klaviyo plans begin at $20/mo.

5. AWeber — Large library of e mail templates

Shopify ranking: 3.4 (based mostly on 50+ evaluations)

Largest benefit:

AWeber’s stand-out promoting level is its intensive library of pre-built e mail templates. With greater than 700 choices to select from, it’s a time saver. The same old suspects, resembling viewers segmentation, e mail testing, and automation workflows, are additionally included within the Professional plan.

Key options:

• 700+ pre-built e mail templates to select from
• Sturdy segmentation to focus on prospects based mostly on their conduct and site
• Automation workflows to schedule your campaigns forward of time

Cons:

• Automated workflows are fundamental
• Paid customers on the Lite plan can solely have one e mail listing and entry to fundamental e mail templates
• Help is proscribed to e mail on the free plan

Who ought to use AWeber:

AWeber is a superb Shopify app in case you have a small subscriber listing and are simply getting began with e mail advertising and marketing. Those that want extra superior options may wish to look elsewhere.

Pricing:

30-day free trial; for as much as 500 contacts paid Lite plan begins at $14.99/mo, and Plus begins at $29.99/mo.

6. Seguno — Most reasonably priced Premium plan

Shopify ranking: 4.8 (based mostly on 1,000+ evaluations)

Largest benefit:

Seguno is tailor-made to newbie entrepreneurs. It’s constructed particularly for Shopify and integrates with the platform actually properly, letting you construct subscriber lists, create emails and automate them with out leaving your Shopify dashboard.

Key options:

• Reporting that integrates with Shopify to precisely measure the affect of your campaigns
• Generated low cost codes which can be linked to your Shopify retailer
• Strong library of pre-built automation workflows
• Insert user-generated product scores from Shopify and different platforms
• Free plan gives limitless e mail sends, in addition to dwell chat

Cons:

• Free plan is proscribed to 250 contacts
• Aimed toward freshmen, so lacks sure options extra superior customers would search for e.g. superior reporting and personalization

Who ought to use this Shopify e mail advertising and marketing app:

Seguno is ideal for e mail advertising and marketing freshmen who wish to hold it easy. If you happen to want extra complicated options, nonetheless, there are higher choices on the market.

Pricing:

Free for as much as 250 subscribers, $35 for 251 to 2,500 subscribers within the Commonplace plan, then +$20/mo per additional 2,500 subscribers.

7. Privy — Nice for brand new shops

Shopify ranking: 4.6 (based mostly on 24,800+ evaluations)

Largest benefit:

Privy totally covers ecommerce freshmen’ wants. On high of nice e mail templates and signup types, Privy gives fundamental automations like welcome, order follow-up, deserted cart emails, and extra. For a take a look at how Privy stacks up towards different choices, see this comparability of Privy options.

Key options:

• Limitless e mail sends on paid plans
• A/B testing for a number of e mail campaigns
• Dozens of viewers segmentation and concentrating on guidelines
• Primary e mail automation workflows

Cons:

• Free plan solely permits 100 contacts
• SMS is a paid add-on

Who ought to use this Shopify e mail app:

Privy is perhaps one of the best Shopify publication app for ecommerce freshmen who don’t use a number of advertising and marketing channels or subtle e mail automation instruments for buyer segmentation. For these prepared for these superior instruments and options, this Omnisend vs Privy comparability presents a superb choice in Omnisend.

Pricing:

Privy’s free plan enables you to message as much as 100 e mail contacts. Paid plans begin from $30/mo for as much as 1,500 mailable contacts.

8. Automizely — Light-weight e mail advertising and marketing

Shopify ranking: 4.9 (based mostly on 5,800+ evaluations)

Largest benefit:

Automizely gives a very good number of options for Shopify retailers, together with e mail automations, SMS, net push notifications, and a dwell chat widget for Fb Messenger to be in contact along with your prospects.

Key options:

• Web site pop-ups and net push notifications to increase your subscriber listing
• A Fb Messenger dwell chat widget to help your prospects
• A superb number of e mail automation workflows

Cons:

• Consumer evaluations have highlighted useful options have been eliminated at no cost customers in 2022
• Consumer evaluations additionally point out buyer help will be inconsistent

Who ought to use this e mail advertising and marketing app for Shopify:

Automizely is a light-weight e mail advertising and marketing app for Shopify retailers who wish to construct handsome emails.

Pricing:

Free for as much as 300 contacts, paid plans begin at $11/mo and embrace limitless e mail sends as much as 500 contacts.

9. Flowio — advertising and marketing automation on a finances

Shopify ranking: 4.7 (based mostly on 500+ evaluations)

Largest benefit:

Flowio is a well-rounded service geared toward ecommerce companies of all sizes. Its free plan consists of as much as 1,000 emails a month, SMS, dwell chat, and 24/7 help.

Key options:

• Popup templates for straightforward listing development
• Automated emails, SMS, and chat
• Contact segmentation and sync with Google Advertisements

Cons:

• Customers have reported gradual response occasions for help requests
• SMS is barely supported within the US and Canada

Who ought to use this Shopify e mail advertising and marketing app:

Flowio gives a powerful function set at interesting costs, making it a powerful contender for small and medium companies. Bigger manufacturers could discover they want a platform with extra options.

Pricing:

Free for as much as 1,000 month-to-month e mail sends, paid plans begin at $9 per thirty days.

10. SmartrMail — Easy & highly effective

Shopify ranking: 4.8 (based mostly on 570+ evaluations)

Largest benefit:

SmartrMail gives each e mail & SMS advertising and marketing options and means that you can simply automate your sends based mostly on a wide range of triggers and buyer viewers segments. 

Key options:

• Automated e mail design technology based mostly in your present Shopify retailer design
• Good viewers segmentation for exact buyer concentrating on
• Automated product suggestion in your emails

Cons:

• SMS is barely obtainable within the US, Canada, and Australia
• Free plan solely gives e mail help
• Opinions spotlight a steep studying curve

Who ought to use SmartrMail:

SmartrMail is a strong alternative for small retailer homeowners who’re on the lookout for an reasonably priced and easy-to-use Shopify e mail advertising and marketing app.

Pricing:

SmartrMail has a 15-day free trial and a free plan for as much as 250 contacts and 1,250 month-to-month e mail sends. Paid plans start at $14/mo.

11. Free Electronic mail Advertising by TinyEmail — No subscriber limits

Shopify ranking: 4.7 (based mostly on 55+ evaluations)

Largest benefit:

TinyEmail’s Free Electronic mail Advertising app for Shopify enables you to ship as much as a whopping 25,000 branded emails a month to your prospects, all with no subscriber limits or per-email expenses. The catch? Electronic mail templates aren’t very eye-catching and the app isn’t tremendous user-friendly.

Key options:

• Remarkably beneficiant free plan
• Drag-and-drop editor to craft emails shortly
• Automated monitoring for site visitors, gross sales, and income conversions

Cons:

• Premium templates are restricted to paid plans
• Customized segments are restricted till the dearer Professional plan

Who ought to use this greatest Shopify e mail advertising and marketing app:

TinyEmail’s Free Electronic mail Advertising app is geared in the direction of very budget-conscious retailers who don’t thoughts having to wrestle with a considerably clunky interface.

Pricing:

Free for 500 contacts and as much as 15,000 e mail sends a month. Paid plans begin at $15/mo for limitless subscribers and as much as 15,000 month-to-month e mail sends, plus additional options.

12. Shopify Electronic mail — By Shopify, for Shopify

Shopify ranking: 3.8 (based mostly on 1,000+ evaluations)

Largest benefit:

Shopify Electronic mail is—clearly—Shopify’s personal e mail advertising and marketing app, and. Whereas it doesn’t provide options as superior as Omnisend’s or Klaviyo’s, Shopify Electronic mail is extremely beginner-friendly.

Key options:

• An intensive assortment of pre-built e mail templates
• Viewers segmentation for sending the appropriate emails to the appropriate buyer
• Straightforward and informative marketing campaign monitoring options
• Create, ship, and observe branded emails from inside Shopify

Cons:

• Opinions spotlight bugs together with instability
• Customers additionally spotlight missing buyer help
• Options are usually not as superior as extra highly effective platforms

Who ought to use Shopify Electronic mail:

Small and up-and-coming Shopify retailer homeowners experimenting with e mail advertising and marketing, newbie entrepreneurs with small subscriber lists.

Pricing:

The primary 10,000 month-to-month emails are free. Then, Shopify expenses you $1 per 1,000 emails you ship per thirty days.

13. ActiveCampaign — Electronic mail advertising and marketing + CRM

Shopify ranking: 4.5 (based mostly on 380+ evaluations)

Largest benefit:

ActiveCampaign shines with regards to buyer relationship administration. The app’s standout function is its CRM performance, which lets you handle gross sales funnels and buyer databases throughout totally different channels on high of e mail advertising and marketing.

Key options:

• CRM performance to handle gross sales funnels and buyer databases
• Integration with SMS advertising and marketing and buyer Fb audiences
• Highly effective segmentation instruments to precisely goal your prospects
• 600+ pre-built automation workflows

Cons:

• No free trial
• Lacks SMS advertising and marketing
• Lite plan doesn’t embrace touchdown pages or popup types

Who ought to use this Shopify e mail advertising and marketing app:

ActiveCampaign is a superb alternative for seasoned entrepreneurs with a number of ecommerce retailer domains who’re on the lookout for a strong CRM software.

Pricing:

ActiveCampaign provides you a 14-day free trial, whereas paid plans begin at $49/mo to make use of with Shopify.

14. Marketing campaign Monitor — For manufacturers getting began

Shopify ranking: 4.6 (based mostly on 1,100+ evaluations)

Largest benefit:

Marketing campaign Monitor is a strong addition to this listing of greatest e mail advertising and marketing apps for Shopify. It has an important set of options, together with sturdy segmentation and a visible journey designer for constructing automations. Must you determine to discover extra choices to get a greater match, you can begin with this Marketing campaign Monitor options put up.

Key options:

• Nice visible journey designer for constructing e mail automations
• Good segmentation options to leverage buyer information and enhance gross sales
• Primary advertising and marketing automation workflows

Cons:

• SMS is barely obtainable to contracted prospects on an annual plan, and restricted to the USA
• No free plan

Who ought to use this e mail app for Shopify:

Marketing campaign Monitor is a superb Shopify e mail advertising and marketing app for small companies simply beginning out and novice customers exploring the ins and outs of e mail advertising and marketing.

Pricing:

Marketing campaign Monitor gives a free trial that means that you can ship a marketing campaign to 5 subscribers or much less. Paid plans begin at $9/mo, based mostly on the variety of contacts.

15. AVA Electronic mail Advertising — 5+ million inventory picture library in your emails

Shopify ranking: 4.9 (based mostly on 1,400+ evaluations)

Largest benefit:

Avada Electronic mail Advertising app is one other full-featured advertising and marketing automation platform. It makes it into our listing of one of the best e mail advertising and marketing software program for Shopify for its standout providing of a library of 5+ million inventory photographs to make your emails extra interesting. Avada additionally gives a large function set that features SMS, push notifications, and WhatsApp.

Key options:

• Pre-built automation workflows to observe up and convert your prospects
• Segmentation based mostly on buyer profiles and procuring conduct
• A/B testing to gauge your marketing campaign effectivity
• Limitless inventory photographs to beautify your emails

Cons:

• Free plan solely gives fundamental automations and e mail templates
• Electronic mail and chat help is restricted to paid plans

Who ought to use this Shopify e mail advertising and marketing app:

Avada Electronic mail Advertising app ought to attraction to bigger companies that may profit essentially the most from its superior options and extra advertising and marketing channels.

Pricing:

Free for as much as 500 contacts. Paid plans begin from $16/mo, with additional charges based mostly on the variety of contacts.

Greatest e mail advertising and marketing for Shopify: Abstract

Nonetheless not sure which of those high Shopify e mail advertising and marketing apps is the appropriate one for you? 

Right here’s a fast recap that will help you determine.

If you happen to’re simply getting began on Shopify and desire a easy and easy-to-use app to discover how e mail advertising and marketing works, Omnisend, Shopify Electronic mail, and Flowio are all nice choices.

If you happen to’re on the lookout for essentially the most reasonably priced choice to assist appeal to extra prospects to your Shopify retailer, TinyEmail’s Free Electronic mail Advertising app or Mailchimp will get the job performed. 

If e mail advertising and marketing is already your bread and butter, apps like Omnisend, Klaviyo, and ActiveCampaign will make it easier to simply arrange and execute subtle advertising and marketing campaigns throughout a number of channels.

And for those who’re on the lookout for different methods to enhance your Shopify retailer expertise, be certain to check out our listing of 40 greatest Shopify apps to promote extra.

As soon as once more, one of the best e mail advertising and marketing apps for Shopify are:

• Omnisend (4.8)
• Drip (4.5)
• Privy (4.6)
• Klaviyo (3.9)
• Aweber (3.4)
• Seguno (4.8)
• Mailchimp (3.5)
• Automizely (4.9)
• Flowio (4.7)
• SmartrMail (4.8)
• Tiny Electronic mail (4.7)
• Shopify Electronic mail (3.8)
• Activecampaign (4.5)
• Marketing campaign Monitor (4.6)
• Avada Electronic mail Advertising (4.9)

The put up 15 greatest e mail advertising and marketing apps for Shopify in 2023 appeared first on Omnisend Weblog.