Gmail boasts over 1.8 billion worldwide customers. It’s free to make use of and has further capabilities and options obtainable by its paid subscription service, Google Workspace. For a lot of companies, the truth that so many individuals use Gmail means sending advertising and marketing emails on this platform is a no brainer.
That mentioned, not each enterprise chooses to ship mass e-mail in Gmail as a go-to answer. Utilizing Gmail for e-mail advertising and marketing campaigns comes with its share of drawbacks, from limiting what number of emails you may ship per day to limiting the variety of recipients you may add to particular person emails.
On this article, we’ll stroll you thru a very powerful particulars about tips on how to use Gmail to ship mass emails, together with:
- A step-by-step information explaining tips on how to ship mass e-mail in Gmail
- The varied strategies for sending mass emails in Gmail
- Find out how to ship mass emails in Gmail with out displaying particular person e-mail addresses and different privateness concerns
- Options to Gmail for managing e-mail advertising and marketing campaigns
A step-by-step information to sending mass e-mail in Gmail
Should you’re questioning tips on how to ship mass emails in Gmail, this step-by-step information walks you thru the complete course of.
Step 1: Create a number of Gmail accounts
The very first thing to find out about tips on how to ship mass emails in Gmail is that the platform has sending limits. In different phrases, you may solely ship a sure variety of emails per day — that is the case with different platforms like Outlook, as effectively.
Should you’re utilizing a free Gmail account, you may solely ship 500 emails per 24-hour interval. Gmail additionally restricts the variety of recipients you may add to every e-mail to 100.
There are a few methods to get round these limitations:
- Subscribe to Google Workspace: You may entry the paid model of Gmail by opening a Google Workspace account. With a paid account, customers can ship as much as 2,000 emails per 24-hour interval. Google Workspace affords tiered plans with costs that vary from $6 to $18 monthly, plus an Enterprise plan. The Enterprise plan is a customizable choice with pricing that varies relying on the options you select.
- Create a number of free Gmail accounts: Customers who have to ship greater than 500 emails per day however don’t wish to subscribe to Google Workspace can open a number of free Gmail accounts. Nonetheless, you may get into sizzling water with Gmail, as creating a number of accounts may very well be a violation of its phrases of service. Should you’re caught violating Google’s phrases of service, your account could also be suspended.
Step 2: Add your contacts
The second step of sending a mass e-mail in Gmail is so as to add your contacts to your account. There are two choices for including your contacts to Gmail:
Methodology #1: Enter contacts manually
You may manually add contacts to Gmail by the Contacts app. To entry Google Contacts, click on on the Google Apps icon and scroll down till you see the icon labeled “Contacts.” The icon for Google apps is situated within the prime proper nook of the window once you’re logged into Gmail — it’s the sq. of dots simply to the left of your profile image or icon.
Clicking the contacts icon opens a brand new window — that is the Google Contacts web page. Within the higher left space of the display screen, you’ll discover the choice to create a contact. When you choose it, you’ll be given two additional choices:
- Create a contact
- Create a number of contacts
Deciding on “Create a contact” permits you to manually enter contact data separately. Whenever you click on on it, it generates a web page with varied data fields, permitting you so as to add data reminiscent of:
- First and final title
- Firm
- Job title
- E mail deal with
- Cellphone quantity
- Date of start
There’s additionally a generic subject for getting into further details about your contacts. Under that choice, there’s a “Present extra” button that provides you choices for getting into extra particulars, like a web site URL, associated individuals, and a subject for customizable data.
Methodology #2: Import contacts
Should you don’t wish to add contacts to Google individually, you may import batches of contacts all of sudden by deciding on “Create a number of contacts.” Earlier than you may add a number of entries, nevertheless, you first have to create a .CSV file utilizing a spreadsheet program like Microsoft Excel or Google Sheets. Right here’s how:
- Open a brand new spreadsheet file: In a brand new doc, use the columns within the uppermost row to point the data you’ll put within the cells beneath, reminiscent of first title, final title, and e-mail deal with.
- Enter the details about your contacts: Within the corresponding fields, enter the data for every contact. Every contact ought to have its personal row Make sure you confirm that the data you enter is right and up-to-date earlier than creating your spreadsheet.
- Save the doc: When you’ve enter all your data into the spreadsheet, it’s worthwhile to reserve it as a .CSV file. You do that by clicking the “File” tab within the prime proper left of the display screen, deciding on “Save As” from the drop-down menu, and clicking the choice for .CSV file.
Should you use the choice to create a number of contacts, you can too add particular person contacts by typing their names and e-mail addresses into the sector offered.
Step 3: Group your contacts collectively utilizing labels
Gmail permits you to create segmented teams of contacts utilizing its labels function. You’ll see the choice for creating contact labels on the left aspect of the contacts web page on the backside. Clicking the plus signal subsequent to the phrase “Labels” opens a window the place you may give your labels a reputation. When you’ve accomplished this, you may add contacts to every label once you add the remainder of the contact data. You may as well give labels to a number of contacts by clicking the “Handle labels” choice in your contacts listing.
Step 4: Compose your e-mail
Now that you simply’ve added your contacts to Gmail and grouped them collectively, the subsequent step is to compose your e-mail. The specifics of doing this fluctuate barely relying on the working system and net browser you’re utilizing, however normally, there are two methods to compose a mass e-mail in Gmail.
The primary choice is to click on the button labeled “Compose.” That’s the button within the prime left nook of the display screen just under the Gmail icon. Whenever you click on it, it opens a pop-up window for composing your e-mail. On the backside, to the appropriate of the blue “Ship” button, there are alternatives for formatting your e-mail. You may change the font fashion, dimension, and coloration, select between justifications, and add numbered or bulleted lists. Gmail additionally offers you choices for including:
- File attachments
- Photographs
- Exterior hyperlinks
- Distinctive signatures
Alternatively, you may compose a brand new e-mail from the Google Contacts web page. Simply choose the contacts you wish to embody as recipients and click on the “Ship e-mail” button. That’s the envelope icon on the prime proper of your listing of contacts.
Step 5: Choose your recipients and ship your e-mail
The ultimate step is to pick out the recipients out of your contacts. A technique to do that is to enter every e-mail deal with separately, both by typing out the deal with in full or by typing the title of every contact (should you’ve saved them with the e-mail deal with). Should you’ve grouped your contacts by labels, you may rapidly add batches of recipients by typing the label title into the “To” subject on the prime of the composition window.
When you’ve added your recipients, simply click on “Ship.”
Strategies for sending mass e-mail in Gmail
The data above explains the fundamental steps of tips on how to ship mass emails in Gmail. However there are a couple of strategies at your disposal that try to be conscious of. Let’s have a look.
Methodology 1: Use the BCC subject and labels
The strategy for tips on how to ship a mass e-mail in Gmail with out displaying the addresses is to make use of the BCC operate, which stands for “blind carbon copy.” It permits you to ship a single e-mail to a number of recipients and conceal particular person emails. You may entry Gmail’s BCC function within the window the place you compose the e-mail. It’s situated to the far proper of the “To” subject.
You may as well ship mass emails in Gmail and conceal e-mail addresses utilizing the labels you created once you added your contacts. Doing it this fashion means you don’t have so as to add every recipient individually, which might save time. To do that, simply choose “BCC” and kind the title of the label that incorporates the contacts you wish to ship your e-mail to.
Methodology 2: Use Gmail’s built-in mail merge operate
You need to use the Gmail Mail Merge operate if you wish to customise emails for particular person recipients. It additionally permits you to ship different varieties of e-mail communications, like newsletters, product updates, and different bulletins.
Through the use of Gmail’s Mail Merge, you may ship distinctive emails to every recipient. Gmail makes use of the data you’ve added to your contacts to generate merge tags that substitute generic data with private data, reminiscent of first and final names.
The advantages of utilizing Mail Merge to ship mass emails in Gmail are velocity and pricing. Utilizing mail merge is faster than getting into personalised contact data manually or sending particular person emails. Plus, you should utilize Mail Merge with a free Gmail account or a paid Google Workspace account.
Nonetheless, Mail Merge has each day sending limits. You can also’t observe e-mail marketing campaign analytics or ship automated follow-up emails. Moreover, Mail Merge lacks a operate for verifying that recipient e-mail addresses are updated and dealing.
Methodology 3: Use a Gmail extension
One other technique to ship mass emails is to make use of a Gmail extension, reminiscent of Mailtrack. Mailtrack is an extension you may add to Google Chrome that provides mass e-mail performance to your Gmail account.
The professionals of utilizing extensions like Mailtrack are:
- Automated e-mail monitoring
- Affordability
- Elevated sending limits
That mentioned, utilizing extensions could include a couple of cons, reminiscent of:
- Restricted cell capabilities, reminiscent of notifications despatched to your cell gadget
- Inconsistent monitoring for some recipients
Methodology 4: Utilizing spreadsheets for Mail Merge
To ship mass emails in Gmail, you should utilize Google Sheets for Mail Merge to enter your recipient knowledge. Right here’s how:
- Make a duplicate of Google’s pattern mail merge spreadsheet.
- Label columns in response to the fields you wish to embody in your e-mail, reminiscent of first title, final title, and e-mail deal with.
- Compose your e-mail in Gmail and reserve it as a draft.
- Import the spreadsheet to Gmail by clicking “Mail Merge,” situated within the prime proper of the spreadsheet file.
- Click on “Mail merge” after which choose “Ship emails” from the drop-down menu.
Find out how to ship mass e-mail in Gmail with out displaying addresses
You may protect the privateness of your contacts by studying tips on how to ship a mass e-mail in Gmail with out displaying the addresses of all recipients. To take action, you may both enter every deal with into the BCC subject individually or import your recipients into the BCC subject in response to the labels they’ve been assigned.
Listed here are another suggestions for respecting the privateness of your contacts:
- Be clear by informing your contacts about how you utilize their knowledge.
- Get consent out of your contacts earlier than gathering and utilizing their knowledge.
- Retailer your contacts’ knowledge securely.
Find out how to ship mass e-mail in Gmail with completely different attachments
There are a few strategies obtainable for sending mass emails in Gmail with completely different attachments for every recipient:
- Add an “Attachments” subject to your Mail Merge spreadsheet
- Retailer your attachments in Google Drive and use a Gmail extension like GMass
Attainable limitations when sending mass emails in Gmail
Though sending mass emails in Gmail generally is a helpful answer for some companies, it isn’t appropriate for all e-mail advertising and marketing campaigns. Utilizing Gmail to ship mass emails poses sure limitations, reminiscent of:
- Every day sending limits of 500 emails
- Few personalization choices
- Inadequate scheduling and automation capabilities
- Lack of e-mail monitoring and marketing campaign analytics
- Restricted choices for designing emails
- Poor deliverability charges
Causes to keep away from sending mass e-mail in Gmail
Along with the above limitations, Gmail may not be your only option for mass emails resulting from authorized causes. For instance, the Common Information Safety Regulation (GDPR) requires corporations to get consent and keep knowledge information earlier than sending advertising and marketing communications. Should you’re focusing on E.U. residents in your marketing campaign, you’re required to abide by these legal guidelines, however Gmail might not be absolutely aligned. For one, Gmail doesn’t provide consent and opt-out options. Additionally, the platform is restricted with regards to recording and managing knowledge.
Options to sending mass e-mail in Gmail
Now you know the way to ship mass e-mail in Gmail. However to ensure the success of e-mail advertising and marketing campaigns, you could be contemplating options to Gmail, reminiscent of partnering with an e-mail advertising and marketing service. Utilizing an e-mail advertising and marketing service affords a number of advantages for sending bulk emails over Gmail, reminiscent of:
- Enhanced personalization choices
- Improved deliverability
- Capabilities for monitoring and reporting analytics
- Record administration
- Authorized compliance options
Is there a greater various?
There’s! Fixed Contact offers a set of e-mail advertising and marketing companies that may enhance the success of your marketing campaign and improve your gross sales. The Contact Administration Dashboard is a device that simplifies the group, storage, and accessibility of your contact data, retaining all of it in a single place and making it obtainable everytime you want it.
Plus, Contact Contact affords a variety of helpful instruments for designing personalised emails, like:
- A simple-to-use drag-and-drop editor
- Revisable, AI-drive content material creation
- Full-function cell app
A greater answer for e-mail advertising and marketing
We’ve gone over every part it’s worthwhile to find out about tips on how to ship mass e-mail in Gmail and the potential limitations you may encounter. Now, to get began, write out your wants and targets to resolve on the platform you need to use to your e-mail campaigns. Take into account key elements like how personalised you need your messages to be and what rules you should observe based mostly in your target market.
The publish Find out how to Ship Mass E mail in Gmail appeared first on Fixed Contact.
