7 Skilled & Knowledge-Backed Pattern Predictions for 2024

It’s that point of the 12 months…

We requested a number of badass colleagues and skilled Trendsters what they suppose will probably be enormous in 2024. Right here’s what they stated:

1. Area of interest Sports activities 

Sara Friedman, Senior Author of The Hustle

Pickleball has grown right into a nationwide craze, with courts and different associated companies popping up in all places. In 2024, extra area of interest sports activities will comply with.

Supply: Google Developments, six-month rolling common

Video games like badminton, racquetball, croquet, and spikeball will see elevated reputation by exercise bars, amenities, and golf equipment. These sports activities will probably be used to fill vacant purchasing malls and workplaces which are too troublesome to flip into residential area.

Badminton, the place gamers use racquets to hit a shuttlecock throughout a internet, is likely to be the subsequent massive hit amongst Gen Z and Millennials, per Pinterest.

2. The Menopause Market

Arlene Battishill, E-commerce maverick, Shark Tank trailblazer

The market is lastly recognizing girls ages 50 and older as an enormous demographic with a variety of disposable earnings.

A method this development will manifest is thru the continued development of the ~$17B menopause market. Globally, menopause causes $150B in misplaced productiveness. It’s an enormous ache level for half the inhabitants, and an enormous alternative for companies.

There’s already been an inflow of merchandise created for perimenopause and menopause care, with celebrities and influencers within the combine. However the market continues to be ripe for disruption.

3. Leaner Tech Startups

Dan Layfield, Subscription enterprise skilled, ex-Uber, ex-Codecademy

This 12 months, many tech firms course-corrected their overhiring with huge layoffs. In 2024, the dimensions of tech startups will proceed to shrink, and we’ll see even leaner operations amplify income.

Supply: Layoffs.fyi

With the assistance of higher instruments, newer codebases and AI, firms will want fewer engineers to construct and ship significant merchandise effectively. This development will present most clearly within the client app area – suppose health, well being, vitamin and productiveness.

4. Cryptocurrency

Cahill Camden, Fractional CMO with two 8-figure exits, web3 and AI skilled

Because the dangerous boys in crypto get cleared out of the way in which, there’s now area for cryptocurrency – particularly Bitcoin – to obtain mainstream adoption in 2024.

Main asset managers like BlackRock and Constancy already proposed to launch spot bitcoin exchange-traded funds (ETF), which is able to make bitcoin extra accessible to the typical investor.

A spot ETF permits folks to immediately spend money on Bitcoin, fairly than Bitcoin futures contracts. It’s less complicated, extra inexpensive, and will doubtlessly increase the legitimacy of Bitcoin in regulators’ eyes.

5. Experience-driven web optimization

Caroline Forsey, Principal Advertising Supervisor at HubSpot

In 2024, entrepreneurs might want to lean closely into their very own experience after they create content material for search engines like google and yahoo.

This 12 months Google launched new EEAT tips to judge the standard of search outcomes. One of many “E’s”, Expertise, will drive a variety of content material selections in 2024, notably as extra customers flip to AI to get their questions answered (fairly than Google).

Content material creators will now focus their web optimization and creation methods on skilled, human-first content material. They might want to ask themselves: What first-hand expertise can we draw from to make this content material distinctive and unreplicable by AI?  

6. AI Video Instruments

Justin Kelsey, Founding father of SwitchFrame, serial entrepreneur

OpenAI now enables you to immediate ChatGPT with voice and footage, and different builders are following swimsuit. So I see AI changing into extra ubiquitous in multimedia manufacturing, with video AI main the pack.

Day-after-day a brand new video AI startup pops up, and you may simply discover 5+ such instruments inside a minute of search. With customers’ rising desire for short-form movies, we’ll see much more superior AI capabilities for video enhancing in 2024.

These new instruments is not going to solely make your video look lovely and grasp your audio professionally, however will even have the ability to chop a full video into snackable bits that match totally different platforms, like Instagram Reels and TikTok.

7. Something with A Human Contact

Ben Berkley, Editor of The Hustle

As AI regularly heats up, so too will that AI-can’t-do-everything backlash. Amidst all of the change, folks will discover consolation in something that feels innately *human*.

This vacation season, and in 2024, we’re going to see an increase in:

• Paper items, as folks ship one another hand-written playing cards and letters
• Artwork and dance lessons, guide golf equipment, and watch events;
• Hand-crafted, Etsy-style presents that scream “this was created by one other human” fairly than some bot.

This backlash will even play out in arenas like journey, as folks will crave intimate connection and dialog with household, outdated buddies, and really something non-GPT. They’ll hit “guide” on inexpensive, shared experiences.