The vacations are a busy time for e-mail entrepreneurs as it’s the peak procuring season. Nevertheless the vacations additionally present a ripe alternative to for e-mail entrepreneurs to fireplace up their artistic juices. Listed here are some actually cool campaigns that leverage interactivity and superior CSS animations that we got here throughout the previous vacation season.
1. Taco Bell
eROI created this enjoyable interactive marketing campaign for Taco Bell that lets the recipient choose amongst 3 ways to get to the Taco Bell retailer.
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2. Two-UK
Two a digital company primarily based within the UK despatched this interactive Christmas tree. Not solely can the recipient choose numerous lighting choices, they will select to burn the tree down as effectively! Kristian Robinson wrote a weblog article on how they created the e-mail.
3. Brightwave
Brightwave, a full service e-mail company primarily based in Atlanta despatched this nautical themed vacation e-mail. It employs a pleasing background scrolling impact.
4. 1973
Recipients of this interactive e-mail from UK primarily based digital company 1973 can click on to open a gift uncovering a snow globe that includes members of their crew. I favored how they applied the snowfall with seemingly random falling instructions, sizes and transparency.
You’ll be able to learn extra concerning the e-mail on their weblog.
5. Wax Media
Wax Media a UK primarily based digital company which counts B&Q amongst a few of their shoppers despatched this enjoyable e-mail the place an e-mail shakes after a set of elves fall into the scene.. What I like about this instance is that the dancing elves are applied as an animated gif, so in shoppers that don’t help CSS animations, they’d nonetheless be capable to see the elves dancing.
6. E-mail on Acid
We thought it could be cool to implement an e-mail that includes a greeting card the place the recipients may flip open. This system makes use of 3D transforms which may present for some spectacular animated results.
Examine the way it was completed in this weblog article.
7. FreshInbox
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Try this new 12 months e-mail that includes an animated fireworks intro for the FreshInbox E-mail Geeks publication. You’ll be able to see another cool interactive strategies featured within the weblog.
Contemplating Interactive E-mail?
I hope the examples impressed you to experiment with interactive e-mail. For those who’d wish to be taught extra you possibly can try our articles on E-mail Growth.
Ensure you take a look at your e-mail completely earlier than operating an interactive e-mail marketing campaign. Guarantee fallbacks are useful and that your e-mail appears to be like nice on all shoppers – not simply those who help interactivity. E-mail on Acid’s rendering exams can present you the way your e-mail appears to be like in over 70 totally different sorts of shoppers in only one minute.
