9 of the Greatest Valentine’s Day Electronic mail Examples We have Seen

Ah, Valentine’s Day… The day of affection.

Or, extra precisely, the day of gifting your accomplice, your BFF, your canine, or your self.

In accordance with The Nationwide Retail Federation, the typical American client deliberate to spend $164.76 on presents final yr, making up a complete of $21.8 billion in Valentine’s Day spending.

And there’s no cause why they need to cease this yr.

Whether or not you’ve already deliberate a full-on Valentine’s Day advertising and marketing technique otherwise you’re nonetheless making ready your emails, listed below are 9 Valentine’s Day e mail examples you want to see earlier than the large day.

However operating an enormous sale and providing big reductions to everybody isn’t all the time wanted. Utilizing particular days like this can be a nice technique to have interaction your e mail listing and nudge them to take a look at your retailer.

A small low cost can do the convincing right here, as Monki is aware of properly:

Quite than provide a 5 or 10 % low cost, Monki provides its subscribers 14 % off every part within the spirit of February 14.

Monki’s e mail is easy very like its topic line.

Within the e mail, the style retailer introduces its one-day-only provide with a pleasant headline: “From us, to u.” The rationale for the low cost? As a result of Monki’s subscribers are its eternally crush. 

With out throwing an enormous sale or inserting a lot of merchandise into the e-mail, the corporate makes use of Valentine’s Day as a possibility to respect its prospects with a small low cost.

Monki’s provide doesn’t must get any crazier than this. The corporate is already operating an enormous sale, and reminds you on the backside of this e mail that it’s your final likelihood to buy that sale:

If the primary name to motion (“save 14%”) hasn’t satisfied you but, the second (“store the final likelihood sale”) may do the trick.

However you don’t want a heart-shaped model of every one in every of your merchandise simply to leverage at the present time. You should use Valentine’s Day to your benefit by curating related merchandise out of your retailer and selling them in an e mail as MAC Cosmetics does.

The sweetness large makes use of Valentine’s-themed phrases in its topic copy equivalent to “love” and “crush” so readers can rapidly affiliate the model with at the present time.

Its e mail follows the identical path, as properly.

The general coloration scheme, e mail design, and duplicate play properly with Valentine’s Day. In the principle a part of the e-mail, MAC options just a few of its merchandise “stuffed with V-day vibes.”

What MAC does right here is put collectively merchandise with pinkish colours and romantic vibes, and help them with well-written product descriptions.

Crimson, pink, or white—curate merchandise buyers can affiliate with love and package deal them in a romantic e mail design. It’s a fast win nearly any e-tailer can apply to their Valentine’s Day emails with minimal effort.

With well-thought-out reward guides, you may assist overwhelmed buyers uncover superb reward concepts and promote extra merchandise.

That’s what Snowe aimed for with its latest e mail marketing campaign.

Snowe, a house necessities firm, naturally focuses on Valentine’s presents for the right night time in.

The corporate’s reward information e mail helps its subscribers discover the best presents for the homebody of their lives primarily based on their pursuits:

The categorization of reward concepts makes it simple for buyers to skim by the totally different choices within the e mail and purchase with just a few clicks. (Product photos assist quicken the decision-making course of, too.)

Snowe’s e mail is an ideal instance of the way to put collectively a present information for Valentine’s Day with little effort. So be sure that to categorize your reward concepts by gender, pursuits, character, or funds, and don’t overwhelm buyers with an extended listing of random merchandise.

Whereas Snowe approaches reward guides from a extra typical angle, Brooklinen takes the enjoyable path.

In a single e mail, the model guarantees to resolve all of your gift-buying issues.

While you open the e-mail, you see a single picture—an extended reward information chart that can assist you discover the best reward for the best particular person.

Brooklinen’s message is evident: regardless of who you’re purchasing for, the e-tailer has the right reward for them. I notably like how the model turns destructive conditions into optimistic ones. In case your funds is low, or if “they don’t love your again,” why not reward your self?

Total, the e-mail reminds you that Valentine’s Day isn’t solely about romantic love or gifting companions, and places a smile in your face. On the backside of the e-mail, Brooklinen does one thing sensible:

In case you’re nonetheless not sure what to purchase on your family members otherwise you’re pressed for time, Brooklinen suggests you purchase them an e-gift card that by no means expires. This can be a sensible addition you may insert into any seasonal e mail to drive extra reward card gross sales.

Whereas Brooklinen chooses a extra delicate method to selling its reward playing cards, Estee Lauder dedicates a complete e mail to selling them.

Why? As a result of it’s nearly Valentine’s Day, and reward playing cards are last-minute buyers’ finest associates.

Nevertheless, moderately than stress out last-minute reward buyers, the wonder firm makes a compelling argument:

Chances are you’ll suppose reward playing cards are impersonal, however Estee Lauder’s logic is strong: give them a present they select themselves. No must alternate, no frustration.

With three days left to Valentine’s Day, Estee Lauder’s e mail helps ease your thoughts by explaining why e-gift playing cards make sensible presents. It’s a zero-risk reward thought, and the recipient will certainly get pleasure from what they get—all due to you.

Estee Lauder repairs the unhealthy repute of reward playing cards in its Valentine’s Day e mail, and it’s a copywriting angle you may simply replicate whereas driving last-minute purchases in your retailer.

That’s completely high-quality, offered you do it in good style, as Man Crates does.

There are not any advertising and marketing methods or wordplay right here; only a easy topic line, letting you realize that the corporate’s transport window for Valentine’s Day orders is quickly closing.

You already don’t have a lot time, so Man Crates is being trustworthy with you. That is what you see once you open the e-mail:

A humorous e mail with lighthearted imagery, written in Man Crates’ signature tone of voice.

The copy reads as if a good friend is teasing you for procrastinating and gently reminding you that the time for reward buying is nearly up. Fortunately, you don’t want to consider what to purchase for the particular man in your life as a result of Man Crates received you coated.

In contrast to many manufacturers that push you with faux urgency or guilt-tripping, Man Crates takes a humorous method in its last-minute Valentine’s Day e mail.

In case your model is something like Man Crates, attempt utilizing humor to spotlight the shortage of time earlier than any vacation.

Then, comply with DavidsTea’s instance, reclaim Valentine’s Day, and invite your prospects to do the identical.

DavidsTea’s topic line isn’t about your important different, or how they deserve good presents. It’s all about you, and the way you deserve “l o v e”.

The texture-good topic line makes you surprise what a tea firm has to do along with your deserving of affection. That is what the e-mail seems to be like:

In it, DavidsTea nearly takes a stand in opposition to Valentine’s Day. Whether or not you’re single or not, the model doesn’t care, and it asks you to do the identical.

Valentine’s Day doesn’t have to be about loving others, and DavidsTea encourages you to make at the present time all about your self—by buying its merchandise. (You additionally discover out that “l o v e” from the topic line is definitely an acronym for its merchandise.)

It’s a singular angle you should use in your Valentine’s Day emails to face out from comparable manufacturers. It might work particularly properly if you happen to’re within the self-care area of interest or not promoting historically giftable merchandise.

Poo Pourri hops on the self-love bandwagon with its emails nevertheless it does that solely after Valentine’s Day.

Despatched on February 15, Poo Pourri’s e mail asks if you happen to received the Valentine’s presents you had been hoping for. The topic line makes you surprise what’s within the e mail and also you open it straight away.

Much like DavidsTea, Poo Pourri makes at the present time all about self-love and invitations you to “deal with your self” whether or not or not you bought any presents the day earlier than.

Realizing that the start of yearly is hard—with unfulfilled resolutions and half-new habits—Poo Pourri asks you to take a break and take into consideration your self for a second. Plus, the $5 low cost is there to make issues simpler for you.

Keep in mind that Poo Pourri’s major merchandise are rest room sprays. Even so, the model can leverage Valentine’s Day to drive product gross sales with a artistic angle. If it really works for Poo Pourri, it may well give you the results you want too.

In case you haven’t deliberate any particular advertising and marketing campaigns for at the present time, however nonetheless wish to profit from the event, Brandless has the right thought for you.

At first look, it seems to be identical to every other advertising and marketing e mail despatched round these weeks. The topic line certainly matches the Valentine’s theme, however the e mail isn’t typical:

Quite than discuss romantic love or self-care, the corporate focuses on the find it irresistible will get from its prospects and the media. The remainder of the e-mail options Brandless’s latest media mentions, in addition to just a few buyer testimonials.

The article’s screenshots (together with the media firms’ logos) and the critiques (together with prospects’ social handles) are genuine and credible.

It’s a superb social proof e mail that Brandless matches into the Valentine’s Day theme. There’s no arduous promoting or pushy product promotion right here. If at the present time is about sharing love, that’s precisely what the corporate is doing.

In case you’ve been amassing critiques in your website, or on exterior platforms like Trustpilot, Valentine’s Day is the right excuse to point out the love your model has been getting.

Chances are you’ll not break your gross sales file on at the present time, however you’ll plant the thought of shopping for your merchandise in subscribers’ minds.

Conclusion

Whether or not you’re planning to go all-in or take it simple this Valentine’s Day, these 9 artistic examples ought to assist encourage your emails for the large day.

Not all concepts work for all manufacturers, however discover the closest ones to your voice and take a look at them out this yr.

They’ll show you how to have interaction your e mail listing, reveal social proof, promote extra merchandise, and far more.