Jisoo from BLACKPINK is increasing her presence within the trend business by changing into the face of Alo Yoga’s upcoming spring 2024 assortment, marking a brand new position for the singer and actor within the athleisure world.
Since launching its first worldwide retailer in December 2021, Alo Yoga has steadily expanded its world attain, establishing 81 sanctuaries (shops) worldwide. The model can also be accessible on-line, making it simple for yogis to buy their favorite yoga attire wherever and anytime.
Jisoo stars in Alo Yoga’s newest marketing campaign, selling the model’s assortment for the upcoming spring season, which presents quite a lot of gadgets within the model’s new spring hues for 2024. The “Flower” singer seems within the new marketing campaign carrying a few of Alo Yoga’s hallmark gadgets, together with the Airlift Vitality Shorts, Aspire Tank, Accolade Sweatpants and Accolade Crew Neck Pullover.
“This partnership with Alo felt like the proper match as a result of my well being and wellness has at all times been a precedence for me. I like to maneuver each time I’ve the time, particularly with Yoga [and] Pilates,” Jisoo stated.
The partnership between Jisoo and Alo won’t be a big shock to BLACKPINK followers, generally known as BLINKs. It is because Jisoo has been often seen donning attire from the Los Angeles-based athletic model, famend for its give attention to clothes and way of life merchandise. In October final yr, she was captured carrying gadgets from Alo Yoga’s clothes line, fuelling fan expectations for collaborating with the model.
By having Alo Yoga beneath her belt, Jisoo has grow to be the outstanding figurehead for a number of corporations. Most notably, she holds the distinguished place of a worldwide model ambassador for Dior. All through the years, she has graced quite a few exhibits of the French luxurious model, typically making the trek from Seoul to Paris.
To mark her birthday final yr, she launched an unique celebratory lipstick shade in collaboration with Dior Magnificence. In a more moderen growth, Jisoo has been appointed as an envoy for Dyson, and he or she even took heart stage in a marketing campaign that includes a particular version Dyson Airwrap.
Since its institution in 2007, Alo Yoga has grow to be a worldwide pioneer in activewear design and eco-friendly material franchises. From its inception, Alo has maintained a dedication to environmental consciousness and holds W.R.A.P. certification, guaranteeing a humane and sweat-shop-free surroundings.
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