Are you spending priceless time on a regular basis making an attempt to determine what to put up on your corporation’s Instagram account?
Ever push a put up out on the finish of the day… since you forgot?…
And you already know a put up throughout the day would have carried out MUCH higher?
Should you answered “YES” to the above questions, then it is time to discover ways to schedule Instagram posts without cost!
Failing to publish an attractive Instagram put up each day just isn’t good for your corporation — or your viewers!
So why not attempt a greater (and FREE) method of publishing Instagram posts?
Why not guarantee larger Instagram engagement extra consideration out of your viewers by scheduling Instagram posts forward of time with a FREE app?
How you can Schedule Instagram Posts for Free from a Pc
Scheduling posts is by far one of the best ways to construct an attractive (and manageable) Instagram profile for your corporation.
We’ll cowl these matters that will help you plan Instagram posts and save time (and all with out having to spend any hard-earned money):
1. Advantages of Instagram Put up Scheduling
2. How you can Schedule Instagram Posts for Free in 8 Steps
3. When Is The Greatest Time To Put up On Instagram?
4. 8 Errors To Keep away from When Scheduling Instagram Posts
5. Does Scheduling Instagram Posts Have an effect on Engagement?
6. The Greatest Instrument For Scheduling Instagram Posts for Free
5 convincing advantages of Instagram put up scheduling
Instagram put up scheduling includes creating Instagram content material earlier than it must be revealed.
It is like ordering pizza to be prepared at a particular time earlier than you go to choose it up.
Instagram put up scheduling takes your social media sport to the subsequent stage.
Listed below are 5 the explanation why.
1. Constructing consistency
There’s no higher place to throw out your Name to Motion (CTA) than on Instagram.
That’s as a result of Instagram brings essentially the most engagement per put up out of ALL social networks:
- 84X greater than Twitter
- 54X greater than Pinterest
- 10X greater than Fb
However for those who aren’t posting persistently — you’re lacking out on this highly effective approach to generate leads.
If you use a instrument like Put up Planner, you may entry a library of content material concepts to select from.
As with something, you’re more likely to put up for those who schedule your content material.
Constant posting means your followers will see you extra typically — and do not forget that you’ve received one thing to supply.
2. Saving time
>Saving time is the #1 motive to schedule your Instagram posts.
Why not simply schedule your posts and solely log into Instagram to answer to feedback and DMs?>
Should you’re a enterprise proprietor, you seemingly have a busy schedule that would use some automation.
As an alternative of scrambling to get that day by day Instagram put up in, you may work on different tasks — or take a break!
3. Producing higher content material
What number of instances have you ever rushed to put up one thing?
How’d it prove?
Perhaps not what you had been hoping for.
Give your self time to think about partaking creatives, captions, and hashtags by scheduling your content material prematurely.
Bear in mind:
You possibly can at all times edit your captions later if a greater concept comes up.
4. Studying what your viewers desires
Posting persistently on Instagram helps you establish your viewers’s favourite kinds of posts.
For instance, does your engagement fee sore once you put up recommendation?
Perhaps your likes spike once you put up one thing motivational.
That data says rather a lot about what your viewers is REALLY on the lookout for.
When you already know what works and plan for it prematurely, you may replicate your greatest content material (whereas nonetheless conserving issues contemporary).
5. Retaining observe of put up historical past
Put up Planner’s social media scheduling instrument permits you to observe all of the content material you’ve got scheduled.
This offers a number of advantages:
- You possibly can examine posting time effectiveness
- You possibly can repurpose previous profitable content material
- You possibly can separate your scheduled content material from manually posted content material
How you can schedule Instagram posts for FREE in 5 steps
Right here’s schedule your Instagram posts without cost like a professional.
1. Join a FREE scheduling instrument like Put up Planner
Begin the method by getting a free Put up Planner account — it is easy and simple… and FREE!
2. Join your Instagram account
When you create a Put up Planner account, go to Settings and join your Instagram account:
Here is an in depth information on join your Instagram account:
How you can Join an Instagram Account in FREE Put up Planner App
3. Click on “PLANS” to arrange your posting plan
PLANS is the place you handle the instances when your scheduled posts exit to Instagram.
Right here I’ve scheduled 2 posts per day (one video and one picture put up) to exit 7 days per week:
You possibly can set the posting plan that works greatest for your corporation and following.
Here is a fast information on configure your posting plans within the free Put up Planner app:
How you can Handle your Posting Plans in Put up Planner
4. Share viral content material
Out of fine put up concepts?
Seems you don’t must create one thing new each time to spice up engagement!
Put up Planner affords neverending viral content material so that you can re-share:
1. Go to CONTENT within the prime navigation bar to browse widespread choices
3. Hover over the content material you need and click on “Create Put up”
4. Make changes within the composer
5. Click on “Add to Plan”
Your put up is now scheduled and can exit on the subsequent out there time in your posting plan.
You can confirm by clicking POSTS in your dashboard.
5. Repurpose Content material
Scheduling your Instagram posts persistently on Put up Planner permits you to see information about which posts are most partaking.
Put up Planner saves your previous content material, so you may repurpose your BEST pictures and movies.
Instagram posts don’t get a lot simpler than that.
Right here’s evaluate and repurpose your most partaking posts:
- Go to POSTS > Posted
- Type your posts by Likes
- Click on the three dots subsequent to the put up and select “Re-plan”
Your previous put up is now added to your present scheduling queue.
Now you may add any edits after which let Put up Planner do the work of posting it on schedule.
When is one of the best time to put up on Instagram?
In response to Sprout Social, essentially the most constant engagement occurs weekdays between 9am and 4 pm.
However it is best to at all times put up when YOUR followers are on-line.
In response to digital entrepreneur Aaron Ward:
“You need to put up at instances your followers are most energetic to maximise engagement.”
However how can you determine when your followers are on-line?
By utilizing Instagram Insights!
Faucet “Insights” positioned beneath “Edit Profile” in your Instagram web page.
Subsequent, faucet the viewers tab and scroll right down to see when your followers are sometimes on-line.
This instrument additionally provides helpful demographic data about your viewers together with the next:
Together with determining your peak posting time, you should use that information to decide on content material that speaks DIRECTLY to your followers.
8 Errors to keep away from when scheduling Instagram posts
Put up Planner makes scheduling Instagram posts ridiculously straightforward.
However you may nonetheless make errors!
Listed below are 8 Instagram scheduling no-no’s to keep away from.
1. Inconsiderate captions
Your captions don’t must ALWAYS be in-depth how-to guides (please, don’t).
However you SHOULD phrase them strategically!
Your caption is your Instagram put up’s crowning glory.
They create a particular vibe, give your put up context, and inspire (or discourage) engagement.
Experiment with quick, medium, and long-form captions and see what your viewers likes most.
Ask your self these questions as you brainstorm:
- What time of the day will this exit, and what is going to my viewers’s mindset be like?
- What can I say in my caption to encourage motion?
- What do I would like my viewers to do or really feel after studying my caption?
2. Redundant content material
What occurs once you see the identical factor over and over?
You get bored!
That’s the very last thing you need your viewers to really feel after they see your put up as a result of it’s the best approach to get unfollowed.
Keep away from this entice by having an array of several types of content material. For instance, attempt throwing in:
- Motivation
- CTAs
- services or products rationalization
- questions
- {industry} information
Get as artistic as you need!
Overwhelmed by the probabilities?
Take a deep breath and discover what Put up Planner already has out there.
3. Posting with irrelevant hashtags (or no hashtags)
Hashtags are a good way to get your posts in entrance of a broader viewers.
Analysis widespread hashtags in your {industry} and embody them in your caption.
Instagram permits as much as 30 hashtags per put up, however Social Media In the present day experiences that 11 is the best quantity.
Keep away from utilizing generic hashtags like #cool, #Instagood, and #love as a result of EVERYONE and their grandmother are utilizing it.
The competitors is big, the viewers is broad, and your put up will merely get drowned out.
As an alternative, search for industry-specific hashtags with sufficient quantity to get your put up in entrance of as many (of the proper) individuals as potential.
For instance, think about that you simply’re a plant store primarily based in New York Metropolis.
You should use #vegetation to attach with a basic viewers, however your competitors will likely be fierce.
Together with #NYCplants makes it extra seemingly that you simply’ll attain your goal market.
4. Posting at non-optimal instances
What occurs for those who put up whereas your viewers is offline?
The individuals you’re making an attempt to woo to your web page gained’t see your put up. It’s that straightforward.
Your engaged followers (those repeatedly commenting and liking your posts) would possibly see it, however they’re already down for the trigger.
Realizing your peak hours and scheduling your content material accordingly permits you to EXPAND your attain, not simply preserve it.
5. Posting too ceaselessly
Ever heard the saying, “an excessive amount of of an excellent factor is a foul factor”?
Consistency on Instagram is nice.
However posting too typically?
That may backfire like a combustion engine.
One advice suggests posting 1 to three instances per week.
However the common model web page posts 1.5 instances a day!
The precise variety of posts is determined by your viewers and competitors.
Irrespective of the frequency you select, Put up Planner makes it straightforward so that you can keep on schedule.
6. Neglecting your remark part
Instagram put up scheduling saves you time — time now you can use to meaningfully interact within the feedback.
Replying to your followers encourages your viewers to ask extra questions and interact extra typically.
It additionally exhibits the human facet of your corporation.
One thing so simple as a “thanks” after getting a praise can go a good distance along with your viewers.
View your followers as extra than simply numbers in your web page — view them as your individuals!
7. Specializing in amount over high quality
Put up Planner makes scheduling day by day posts nearly easy.
However scheduling alone will not get you the outcomes you are mining for.
You’ll have to take the time to craft your picture and messaging to inspire your viewers to have interaction.
Listed below are some attributes of a top quality Instagram put up:
- Clear picture or video high quality
- Participating caption (query, perception, ideas, and many others.)
- Colours coordinated with earlier posts
- Strategic hashtags
8. Being overly promotional
“Purchase my watches!”
“Be part of my webinar!”
“Get my course!”
Do not get me incorrect — there’s a time and a spot for a transparent CTA.
However when it’s over-done?
Your web page will get spammy and loses its enchantment.
Contemplate scheduling 1-2 CTAs per week.
Use the remainder of your posts to construct neighborhood.
When achieved this fashion, your CTA holds extra weight, and your viewers pays consideration (as an alternative of unfollowing you)!
Does scheduling Instagram posts have an effect on engagement?
In a phrase: Sure!
Scheduling your Instagram put up has a direct and oblique affect on engagement charges:
- The DIRECT affect — for those who schedule content material individuals like, they’re going to interact with you extra typically!
- The INDIRECT affect — constant scheduling results in constant posts. That creates extra alternatives for (you guessed it) constant engagement.
How are you going to calculate your engagement fee?
Use a free engagement calculator!
A great free one is Phlanx.
Phlanx permits you to analyze modifications to your engagement fee over time.
In response to Scrunch, Instagram engagement fee tips are as follows:
These numbers are primarily based throughout all pages (industries, niches, and many others.) on Instagram.
Additionally, notice that it is pure for engagement charges to dip as follower dimension will increase, so examine your engagement fee to your follower dimension demographic.
Let me clarify:
For example your cousin Tom has an engagement fee of 15.34% whereas Kylie Jenner has an engagement fee of three.09%.
The factor is, Tom solely has about 1,200 followers whereas Kylie has 225M followers.
So it’s deceptive to check the 2 accounts.
On the finish of the day, your greatest guess at driving the next engagement fee is posting content material that works.
Pair your analytics along with your Instagram scheduling instrument to make that occur frequently!
The most effective FREE Instagram put up scheduler
Scheduling Instagram posts is the sensible approach to do social media.
And utilizing Put up Planner to do it without cost can take your engagement by way of the roof.
Put up Planner’s content material library, information monitoring, streamlined scheduling, and app integrations make sustaining a constant Instagram posting schedule painless.
That’s why so many companies use Put up Planner to schedule their Instagram posts — and so they’re thrilled with the outcomes!
CONCLUSION
Wish to skyrocket your Instagram engagement?
Join a FREE Put up Planner account as we speak!
Have you ever had success with scheduling Instagram posts?
Please share what you discovered within the feedback under…
