Manchester-based brand-led design and digital company, BGN, has created and launched a raft of latest advertising collateral for food-tech startup, Progress Kitchen because it continues with its managed development technique.
The company received the venture following a aggressive pitch earlier this yr. It has delivered a brand new visible identification, web site, investor deck, a collection of movies, in addition to key social property.
Progress Kitchen at present operates a sensible, satellite tv for pc kitchen community in London for forward-thinking eating places that wish to prioritise their supply operations into strategic areas which enhance their current brick-and-mortar enterprise.
It does this by offering premium supply kitchens and know-how to assist high meals manufacturers confidently scale and successfully function throughout high-volume supply areas.
The enterprise, based by Tom Gatz and Máté Kun in January 2021, which has backing from a bunch of strategic buyers led by PactVC, together with senior meals tech leaders from Deliveroo and HelloFresh, has turn into a trusted accomplice of main restaurant manufacturers, similar to Tortilla, The Athenian, Popeyes and Kricket.
The core goal of the venture was to place Progress Kitchen because the primary alternative for formidable restaurant manufacturers targeted on development. A core aspect of the work has been to speak Progress Kitchen’s standout data-led strategy.
The BGN group has centered the artistic across the jagged edged tickets that kitchen employees obtain for meals supply orders. It has been used as the premise for the brand new bespoke identification which has been applied throughout the model.
The brand new web site additionally makes use of the ‘ticket’ artistic as a central theme and it now showcases among the meals manufacturers that Progress Kitchen works with, together with Tortilla, The Athenian and Kricket. It additionally has clear calls to motion for potential companions as nicely detailed firm historical past, testimonials, location and information sections.
David Newton – Inventive Director at BGN – stated, “Progress Kitchen is an incredible organisation that’s set for continued growth over the subsequent couple of years. We’re assured the brand new model will add a aggressive edge and can ship commercially. As a enterprise, we at all times problem the best way our tech purchasers current themselves and this venture was no totally different. Progress Kitchen’s new model identification is symbolic of the change we impart on our companions.”
Máté Kun, Co-founder at Progress Kitchen – commented, “BGN has performed a implausible job in serving to place us for our subsequent section of funding and growth. The group has delivered an attractive visually identification that’s underpinned by a robust message centered round how we add worth and assist our companions obtain their targets.”
