The 8 finest methods to advertise affiliate hyperlinks in 2024

By Phil Norris Might 2, 2024

Internet online affiliate marketing has grown from a distinct segment pursuit into some of the in style methods for content material creators to monetize their on-line viewers. Certainly, one in three publishers say internet online affiliate marketing is of their high three income sources, whereas one in 10 say it’s their #1 income stream.

However you’re not going to make any cash as an affiliate should you can’t discover an efficient option to get your affiliate hyperlinks in entrance of as many individuals as attainable.

So what’s one of the simplest ways to advertise affiliate hyperlinks?

To reply that query, we’re going to spherical up eight of our favourite promotional methods, every backed by real-world examples from profitable affiliate publishers.

Let’s get into it…

How affiliate hyperlinks work

Earlier than we begin discussing the place to submit internet online affiliate marketing hyperlinks, it’s price explaining how these hyperlinks truly work.

Once you be part of an associates program, your affiliate associate (i.e. the model whose services or products you’re selling) lets you generate your individual affiliate hyperlinks — distinctive referral hyperlinks that time towards key pages on the model’s web site.

When somebody clicks your affiliate hyperlink and buys one thing, the data within the hyperlink proves that you simply performed a key position within the path to buy. So your affiliate associate will reward you with a fee. Good!

Right here’s a extra detailed have a look at the way it all works:

1. You share an affiliate hyperlink along with your viewers by way of a weblog, electronic mail publication, social media submit, or another methodology.
2. A buyer likes what they see and clicks your affiliate hyperlink to search out out extra.
3. The hyperlink takes the client to your affiliate associate’s web site.
4. Cookie monitoring expertise exhibits that the client clicked certainly one of your affiliate hyperlinks.
5. The client buys one thing out of your affiliate associate.
6. Your affiliate associate attributes the sale to you and pays you a fee.

Now that we’ve mentioned the speculation behind affiliate hyperlinks, let’s dive into our high methods for selling them:

1 – Ship electronic mail newsletters

Provided that electronic mail advertising delivers a return of $36 for each $1 spent, sending newsletters is arguably the only finest option to promote affiliate hyperlinks.

The most important advantage of publication advertising is that it provides you complete management over who sees your content material and when. No counting on search or social media algorithms; you’ll be able to land in your subscribers’ inboxes everytime you like.

In the meantime, the one actual draw back is that it could take some time to develop your electronic mail record. However you’ll be able to speed up that course of with some sensible advertising.

Suggestions for selling affiliate hyperlinks in product critiques

Golf Span is certainly one of many affiliate websites that makes use of electronic mail advertising to advertise its affiliate hyperlinks.

Let’s check out among the ways they use:

• Add a compelling hook to your electronic mail seize type to develop your advertising record quick. For example, Golf Span guarantees to assist individuals enhance their drive distance — a standard objective of anybody seeking to enhance their golf sport.

• Give individuals a motive to open your emails by crafting compelling topic strains promising some form of worth. Golf Span usually makes use of its topic strains to advertise the financial savings on provide, with out gifting away an excessive amount of data.

• No must ship readers to your web site; you’ll be able to add affiliate hyperlinks inside your electronic mail newsletters to streamline the trail to buy.

👉 Be taught extra: 13 Methods to Construct Your E mail Record For Free 

2 – Create a web based course

As we defined in our information on methods to be a profitable affiliate marketer, there’s one affiliate hyperlink promotion technique that we’d suggest time after time — and it’s surprisingly underutilized.

It includes creating your individual on-line course.

At this level, you’re most likely considering: “How on earth does constructing a course assist me promote affiliate hyperlinks?”

Right here’s the reply:

1. Begin by discovering a standard ache level your viewers is keen to beat.
2. Create a web based course designed to assist individuals deal with that ache level.
3. Use the course to suggest particular services and products that relate to your goal ache level (e.g. should you’re serving to individuals to advertise a web based enterprise, you may suggest a advertising software like AWeber). 
4. Each time you point out a services or products, add an affiliate hyperlink so that you receives a commission for any gross sales you generate.
5. Promote your on-line course far and huge!

This technique works like a dream as a result of the individuals who join your course have come to you for solutions. Once you inform them a particular product can assist them resolve their ache level, there’s an excellent probability they’ll pay attention.

Suggestions for selling affiliate hyperlinks in a web based course

Advertising schooling model Legendary Marketer is absolutely the grasp of utilizing a (paid) on-line course to advertise a bunch of affiliate hyperlinks. Let’s dig beneath the hood and see how they do it:

• Establish a ache level with broad attraction, then construct your course round it. For example, Legendary Marketer has created a course to assist individuals begin a worthwhile on-line enterprise, which is likely one of the largest objectives for its viewers.

• Funnel web site guests towards your course content material utilizing outstanding CTAs. Although Legendary Marketer sells a variety of programs, its homepage CTAs are all about selling the identical course on beginning a web based enterprise:

• Cost a (small) charge to your on-line course. This step is elective — but when prospects are ready at hand over cash to your content material, that’s an excellent signal they belief you. Which, in flip, means they’re extra seemingly to purchase your really helpful merchandise.

3 – Write product critiques

Product critiques are some of the efficient methods to advertise affiliate hyperlinks.

Why? As a result of writing product critiques lets you goal audiences who’re shut to buying. 

Somebody looking on Google for a time period like “Stanley Cup overview” is clearly already desirous about shopping for a Stanley Cup — they’re not studying critiques for enjoyable. So should you can persuade them {that a} Stanley Cup is price shopping for (or level them towards a less expensive and/or higher various), you’re nicely in your option to driving affiliate hyperlink clicks and gross sales.

Suggestions for selling affiliate hyperlinks in product critiques

NBC Information was certainly one of numerous publishers to latch onto the Stanley Cup pattern by writing its personal product overview:

Listed here are among the methods they use product overview content material to share affiliate hyperlinks:

• NBC provides outstanding CTAs to product critiques, making it simple for readers to click on straight by way of to the retailer of their selection and make a purchase order. After all, every of these CTAs incorporates an affiliate hyperlink: 

• Share private experiences of you truly utilizing the product to reveal that your overview is price listening to. For instance, NBC’s reviewer shares this scintillating anecdote about how she examined Stanley’s declare that it retains drinks chilly for as much as 11 hours:

• In the event you’re recommending a product, be sure to reference particular options and advantages so your phrases are extra significant and persuasive, like NBC did right here by discussing the Stanley Cup’s numerous lid positions:

4 – Evaluate 2+ totally different merchandise

A twist on the traditional product overview is to create comparability content material that pits two or extra merchandise towards each other. They sometimes goal customers looking for phrases like “{product A} vs {product B}”.

These articles are geared toward individuals slightly larger up the customer funnel than a standard product overview, as a result of the client hasn’t but singled out a single product.

However that’s not essentially a foul factor, as a result of comparability articles mean you can suggest a number of merchandise on the similar time, probably serving to you exchange a broader viewers than with a product overview.

Suggestions for selling affiliate hyperlinks compared articles

Inventory Photograph Secrets and techniques publishes a ton of affiliate content material, a lot of which helps individuals select the appropriate graphic design instruments for his or her wants. Simply like this comparability piece that pitches Canva towards Figma:

Listed here are among the methods they use comparability content material to advertise affiliate hyperlinks:

• Clarify who ought to use every product. This tactic is very efficient should you’re evaluating merchandise with barely totally different worth propositions, options, and audiences.

• Comparability articles aren’t the place for in-depth critiques of the merchandise you’re analyzing, so remember to add hyperlinks to supplementary content material so readers can discover out extra about their most well-liked choice:

• What if the merchandise you’re evaluating aren’t an amazing match for each potential purchaser? In that case, remember to suggest some related various merchandise (and, if attainable, add hyperlinks to your critiques of these options).

5 – Create shopping for guides

Whereas product critiques are all about sharing hyperlinks to one particular product and comparability items are inclined to concentrate on 2-3 totally different choices, shopping for guides provide the alternative to hyperlink to a number of merchandise inside a particular class or use case.

Shopping for guides fall into two essential classes:

As with every sort of promoting content material, specializing in a extra area of interest target market reduces your visitors potential. However anybody who does discover your content material is more likely to be extra certified — and, due to this fact, extra seemingly to purchase.

Suggestions for selling affiliate hyperlinks in shopping for guides

PC Gamer usually writes articles rounding up the perfect gaming peripherals, equipment, {hardware} and software program in particular classes, like this one on the perfect gaming chairs of 2024…

Let’s break down among the hyperlink promotion strategies they use inside shopping for guides:

• The extra your content material speaks to particular viewers ache factors, the extra readers will click on your affiliate hyperlinks (and hopefully purchase one thing). So remember to clarify who ought to (and shouldn’t) purchase every product, like PC Gamer does right here:

• Give customers an at-a-glance view of your product picks — as a result of not everybody desires to wade by way of hundreds of phrases to achieve a shopping for determination. PC Gamer does this by including a short synopsis of every product on the high of its shopping for guides (plus CTAs to purchase the merchandise on numerous e-commerce websites and marketplaces):

• Let readers know why they need to belief your product suggestions. To do that, it’s worthwhile to reveal your subject-matter experience, like PC Gamer editor Jacob Ridley does right here:

6 – Add affiliate hyperlinks to YouTube captions

All of the strategies we’ve shared to date require you to have some kind of central “hub” (AKA a web site or weblog) to achieve your viewers.

However what if you wish to know methods to promote affiliate hyperlinks with no web site?

Of all of the obtainable choices, we reckon your finest wager is to begin a YouTube channel. 

Whereas most individuals consider it as a streaming platform and/or social media web site, YouTube can also be the world’s second largest search engine, with 2.5+ billion logged-in customers accessing it each month. In different phrases, YouTube successfully provides you two alternative ways to achieve your viewers:

• By way of algorithmically generated content material suggestions
• By concentrating on the sorts of key phrases individuals seek for on YouTube

Suggestions for selling affiliate hyperlinks on YouTube

In relation to leveraging the ability of YouTube for selling affiliate hyperlinks, Storage Health club Critiques is up there with the easiest. It’s constructed a neighborhood of 500,000+ followers on YouTube, and most of its content material incorporates affiliate hyperlinks throughout the video descriptions:

Listed here are among the ways they use to advertise affiliate hyperlinks on YouTube:

• Carry out YouTube key phrase analysis to search out the sorts of phrases your viewers are looking for. You are able to do this by getting into a seed key phrase (like “residence fitness center”) in a YouTube-specific key phrase software like TubeRanker.

• Showcase merchandise in a means that resonates along with your target market. For example, Storage Health club Critiques is particularly concentrating on individuals who wish to construct or enhance a house fitness center, so it all the time demonstrates merchandise in use in a family setting quite than knowledgeable fitness center.

• Add CTAs to subscribe to your YouTube channel and observe you on different social platforms on the finish of your movies. The extra usually individuals see your content material, the extra seemingly they’re to click on your affiliate hyperlinks!

7 – Share affiliate hyperlinks on Pinterest

You could be stunned on the social media platforms we have now (and haven’t) included on this article.

Positive, YouTube’s an enormous deal. However why Pinterest? And why no Instagram or TikTok?

Effectively, firstly, Insta and TikTok didn’t make the grade as a result of they make it too tough to share affiliate hyperlinks, with no hyperlinks allowed in submit descriptions or feedback. 

After which there’s the truth that, whereas Pinterest actually isn’t the largest social community, it has wonderful natural attain and relatively low competitors in lots of affiliate niches. Not solely that, however nearly half of weekly Pinterest customers have found a brand new model or product on the platform, so it’s additionally a preferred supply of purchasing inspiration.

Suggestions for selling affiliate hyperlinks on Pinterest

Lantern Lane Designs generates nearly 5 million month-to-month views on Pinterest. They put all that visibility to good use by linking from their Pinterest posts to affiliate content material on their web site:

Listed here are among the affiliate hyperlink promotion ways they use:

• Like YouTube, Pinterest is a component social media web site and half search engine, so take the time to search out related key phrases utilizing the platform’s autocomplete performance, then add these phrases to your submit titles and descriptions.

• Whereas we typically suggest protecting the trail to conversion as brief and candy as attainable, Lantern Lane Designs provides hyperlinks to weblog posts quite than linking on to affiliate merchandise. This method may result in fewer preliminary conversions, however it additionally makes it simpler to construct a trusted model — and better belief results in extra gross sales down the road.

• Don’t be afraid to advertise the identical content material greater than as soon as. Positive, you’ll be able to’t attempt to sport the system by creating a number of Pinterest accounts, however you’ll be able to completely create a number of pins to steer individuals towards a single weblog submit.

8 – Embody affiliate hyperlinks in podcast present notes

Podcast listenership has sky-rocketed lately, with 42% of People now listening to at the least one podcast per thirty days — triple the determine from a decade earlier.

Now, I do know what you’re considering: podcasts are, in the beginning, an audio medium. Which implies they’re not the obvious selection for sharing affiliate hyperlinks. Nonetheless, loads of associates are seeing success by including hyperlinks to their podcast present notes. 

Whereas this method is unlikely to transform many (or any) individuals who simply occur to stumble throughout your present notes, it’s a extremely efficient option to drive gross sales from present podcast listeners. And the additional benefit is that these individuals actively select to hearken to your content material, which suggests they’re at the least considerably more likely to respect your product suggestions.

Suggestions for selling affiliate hyperlinks in podcast notes

Sahara Rose, host of the Highest Self Podcast, usually makes use of the present’s notes part to share related affiliate hyperlinks and low cost codes:

Listed here are among the promotional methods she makes use of:

• Inform listeners that you simply’ll be including product hyperlinks to the present notes in order that they know the place to look. You don’t essentially have to clarify that they’re affiliate hyperlinks throughout the podcast, however it’s best to undoubtedly disclose it within the present notes.

• Create a “sources” part inside your present notes and use it to steer individuals towards your affiliate hyperlinks (plus some other helpful content material you wish to hyperlink to).

• Share your newest episode on social media to get extra ears and eyes in your podcast and present notes. Select probably the most related platform(s) to your viewers — as an example, Sahara Rose hyperlinks to her newest podcast episode in her Instagram bio:

Get extra eyes in your affiliate hyperlinks with AWeber

We’ve shared eight totally different methods for selling affiliate hyperlinks on this article.

However in actuality, should you’re going to succeed as an affiliate marketer, you’ll seemingly have to mix a number of (or maybe even all) of these methods. Since you don’t wish to depend on a single channel to generate all of your visitors, clicks, and gross sales.

All of which signifies that you’ll undoubtedly want an electronic mail advertising software in your nook — and AWeber is difficult to beat.

With our enormous library of templates, our intuitive drag-and-drop electronic mail builder, and our AI writing assistant, we make it tremendous easy to craft high-converting newsletters to accommodate your affiliate hyperlinks.

See for your self by signing up to your free AWeber account right this moment!

And while you’ve seen how nice we’re, why not receives a commission for recommending us to your viewers by becoming a member of the AWeber associates program?