Over the course of my profession as a advertising and marketing government, I’ve discovered that an efficient product touchdown web page template is usually a important useful resource.
In spite of everything, a touchdown web page is an effective way to flip visitors into conversions — however not all pages are created equal.
On this article, I’ll begin by going by way of quite a lot of product touchdown web page examples, exploring the big selection of templates you should utilize to get began crafting your individual touchdown web page at this time.
Then, I’ll provide a few of my favourite, tried-and-true finest practices for making a profitable touchdown web page.
25 Free Professionally-Designed Touchdown Web page Templates
Able to get began? Under, I’ve compiled an inventory of 25 of my favourite free, professionally-designed touchdown web page templates that you should utilize to construct your subsequent touchdown web page. So, let’s dive in!
1. Royce
Accessible on Squarespace
Royce is a template designed particularly for occasion reservations. It doesn’t embrace a navigation bar, sticking to a clear format that includes a customizable background picture, a headline, and a call-to-action (CTA) button that claims “RSVP.”
What I like: To fill out the shape and reserve a spot, guests can both click on the RSVP button to see a type seem or just scroll down under the fold to see a static reservation type, providing guests two methods to transform.
2. Click on By means of
Completely Accessible With HubSpot’s Free Touchdown Web page Builder
The Click on By means of touchdown web page template is right for capturing weblog subscribers.
It contains a sexy hero picture on the high, area to offer context about what customers can count on in the event that they subscribe, and a module for previous content material proper under.
Professional tip: This template will also be personalized together with your model and edited with HubSpot’s drag-and-drop interface.
3. Easy Conversion
Accessible on HubSpot
This design features a photograph, customizable textual content, and a brief type. It has no navigation bar, protecting guests centered in your providing, and you can even customise and add different parts, such because the icons under the shape.
Under the fold, you can even add extra details about your providing or firm.
Greatest for: This template is a good possibility if you happen to’re wanting so as to add some customized parts to your touchdown web page.
4. Clean
Accessible on HubSpot
The Clean template has a simplistic feel and look, nevertheless it devotes a bit extra room to textual content than among the different templates on this record. As such, Hubstrap may be a great possibility in case your content material provide doesn’t want as a lot imagery.
For instance, you may use this web page to explain a suggestion, akin to an extended whitepaper on a subject associated to your business. As with different templates, you can even personalize the design and add drag-and-drop sections to the web page.
What I like: In contrast to the touchdown web page templates above, this instance does embrace a navigation bar. Nonetheless, it’s easy sufficient that it doesn’t distract from the provide, making this a fantastic possibility if you happen to’re seeking to embrace navigation.
5. Video
Completely Accessible With HubSpot’s Free Touchdown Web page Builder
In case you don’t need your conversion parts on the high of the web page, a longer-form gross sales web page may be your finest guess. Video is a contemporary, minimalist-looking template you could customise together with your detail-rich gross sales copy.
Professional tip: Pairing every part of textual content with a compelling video is an effective way to create a consumer expertise your prospects will love.
6. Session
Accessible on HubSpot
This template features a hero picture, a headline, textual content, vibrant CTA buttons, and a type. I really like the way it eliminates the navigation bar however nonetheless features a button on the high of the web page.
The picture retains info seen however much less distracting. As you scroll under the fold, this template additionally contains locations for extra imagery and particulars that would relate to your product or providing.
Greatest for: The only button on the high of the web page makes this template a fantastic possibility for entrepreneurs seeking to direct guests’ consideration on to a CTA.
7. Focus
Accessible on HubSpot
Focus is a smooth, fashionable design for a content-based provide. It has a easy format with a type, headline, description textual content, photograph, and brand, and as with lots of the different templates I’ve shared, it has no navigation component.
I particularly like how this template allows you to add a photograph or product shot. I additionally like the brilliant background that retains me engaged.
Professional tip: For further customization, this template lets you regulate or change the colour of the background.
8. College
Accessible on Wix
I’d suggest this format for entrepreneurs looking for leads for an academic occasion, course, or related service.
The shape is extra detailed than among the different templates on this record, and the format itself additionally permits room for extra textual content and imagery.
Above the fold, you may see a headline, supporting photos, and a type. Then, if you happen to preserve scrolling down, there are further sections the place you may place much more textual content and imagery.
What I like: This template contains some nice parts particularly designed for academic choices.
9. Skyline
Accessible on Wix
This template is an efficient possibility for an organization or person that hasn’t but launched their web site or product however nonetheless desires to realize some leads within the meantime.
Above the fold, there’s an enormous headline space with the textual content “Coming Quickly.”
While you scroll down, you may see a spot for a brief description of the corporate and a field the place guests can add their e-mail. As well as, this template additionally helps you to add a photograph or video to the background.
Greatest for: In case you’re selling an providing that isn’t but accessible, Skyline is certainly a fantastic template to think about.
10. Sprocket
Completely Accessible With HubSpot’s Free Touchdown Web page Builder
With a giant headline, a brief subtitle, and a conversion component above the fold, Sprocket helps you make your level concretely and succinctly.
This makes it a fantastic touchdown web page for almost any piece of gated content material, from ebooks to newsletters and instruments.
What I like: Typically, much less is extra. This template doesn’t have an excessive amount of happening, and that makes it one in every of my favourite choices for a transparent, easy providing.
11. On-line Retailer Coming Quickly
Accessible on Wix
This template could be very easy. Just like the “Coming Quickly” template I shared above, this template lets you edit the textual content, so you should utilize this format for a variety of various functions.
There isn’t any navigation component, and details about the corporate is off within the corners, protecting the prime actual property of the web page clear and centered.
This format contains area for a powerful product shot (within the instance under, it’s a picture of a pair of sneakers), in addition to headline textual content, a small quantity of descriptive textual content, an e-mail field, and a CTA button.
Professional tip: This template additionally helps you to hyperlink your social media accounts to the icons underneath the “Notify Me” button.
12. Lead-Gen Touchdown Web page
Accessible on Wix
In my expertise, this template is particularly efficient for B2B merchandise. It lets you edit and customise the textual content and pictures, in addition to enabling you to position background movies into the format.
The web page is designed to be on the longer facet, with a type and CTA above the fold, adopted by sections that may element totally different elements of your organization, akin to employees info, under.
Greatest for: In case you’re centered on B2B choices, I positively suggest looking at this template.
13. Proland
Accessible on Envato Components
This template has a little bit extra happening than among the different ones I’ve shared, however I believe it’s a fantastic possibility for entrepreneurs seeking to embrace some extra detailed info alongside their CTA.
The template features a minimal navigation bar, a headline and subtitle, and a button you should utilize to launch a video.
Envato does require a paid subscription to entry this template, nevertheless it affords a 30% low cost for college students and limitless downloads when you turn out to be a member.
What I like: With its clear design and minimalist aesthetic, it is a nice template for a contemporary model seeking to share some extra particulars about its providing.
14. Atlas
Completely Accessible With HubSpot’s Free Touchdown Web page Builder
Particularly designed for ebooks, Atlas establishes a easy format to assist your web site guests visualize the provide, digest what it’s about, and convert above the fold.
In the event that they want extra info — for instance, if you happen to’re providing an in-depth white paper or report — further modules could be added to additional persuade them to choose in.
Greatest for: I’ve discovered that Rally is an particularly efficient template for touchdown pages selling an e book or related content material providing.
15. Actual Property Touchdown Web page
Accessible on Wix
The main focus of this template is to ask guests to contact the corporate. Whereas it doesn’t provide a useful resource for info by default, it may be edited and customised to incorporate such an providing.
As well as, as you scroll down the web page, the background picture stays static, and there’s room so as to add firm info under the fold.
Professional tip: You need to use the second type on the very backside of the web page to offer guests one other likelihood to transform.
16. Building and Lawyer Touchdown Pages
Accessible on WordPress.org
Whereas the Lawyer Touchdown Web page and Building Touchdown Web page templates goal two totally different industries, their designs are very related. Each have a header picture, overlaid textual content, and an arrow pointing to a decently sized type above the fold.
Moreover, each these templates have a spot to supply guests a free quote.
What I like: Though these templates are designed for the authorized and building fields, they will simply be personalized to suit different manufacturers and industries.
17. Accelerator
Completely Accessible With HubSpot’s Free Touchdown Web page Builder
One other touchdown web page that mixes versatility with a versatile format, Accelerator is a good possibility if you wish to create a gripping narrative round your copy.
This template provides you loads of room to offer further context about your providing earlier than presenting guests with a conversion component, and you can even add further modules with its easy, drag-and-drop interface.
Greatest for: This template could be tailored for both long-form content material or brief, snappy, hard-hitting copy.
18. Gardenhouse
Accessible on MailChimp
This template doesn’t embrace a navigation bar, which ensures that your guests will likely be centered in your providing and CTA. As well as, like all touchdown web page templates from MailChimp, this format is optimized for cellular.
Which means it’ll mechanically regulate to totally different display sizes — a function that I’ve discovered particularly vital lately, as increasingly more visitors comes from cellular units.
Professional tip: You’ll be able to customise this template together with your firm’s brand and/or different firm info towards the underside of the web page.
19. Bandmates
Accessible on MailChimp
This template can also be fairly easy, nevertheless it’s received loads of room for personalisation.
As with lots of the different templates I’ve highlighted, it has no navigation bar, nevertheless it does have area for an organization brand, textual content description, and a subscribe type above the fold.
With Bandmates, you can even drag extra parts, like textual content or type packing containers, into the design. As well as, slightly below the shape, you may embrace both a product shot or one other picture.
What I like: The default blue background permits the shape and CTA button to pop, however you can even customise the colours to suit your model.
20. O-Guide
Accessible on Unbounce
Unbounce requires a subscription, however you may check out layouts like O-Guide for a free, 14-day trial interval.
As such, this template could be a great possibility for an organization that has already gained income from current touchdown pages and is seeking to check out a extra detailed (although nonetheless inexpensive) design.
This template features a clear spot for a product picture, headlines, and detailed description textual content in addition to a type field to gather guests’ contact info.
As well as, O-Guide’s high navigation bar is minimal, nevertheless it does embrace social media buttons.
Greatest for: This template is designed for lead technology particular to ebooks, making it a fantastic possibility for entrepreneurs seeking to promote a longer-form content material providing.
21. Webinar
Accessible on Wix
This template is particularly designed for entrepreneurs seeking to promote a webinar or related event-based providing.
With its restricted navigation parts and prominently displayed headline and CTA, it is a nice possibility if you happen to’re in search of a extra minimalist strategy.
Professional tip: Under the fold, this template has area so that you can add some extra element concerning the occasion, together with background info and a testimonial.
22. Essex
Accessible on Squarespace
This template is one other enjoyable, minimalist possibility. Essex has no navigation bar. As a substitute, it features a single, brightly coloured CTA on the high nook of the web page.
It features a huge heading and picture above the fold, in addition to area for extra particulars if you happen to scroll down the web page.
What I like: I particularly love the distinctive colour schemes accessible with this template, from its default purple and inexperienced to a variety of further choices you may select from.
23. Advertising and marketing Launch
Accessible on Wix
One other strong possibility for selling an providing that’s not but accessible, the Advertising and marketing Launch template is a smooth but partaking format.
It contains area for a distinguished headline, a field to gather guests’ e-mail addresses, and a full-page background picture or video.
On the backside of the web page, this template contains small social media icons, protecting viewers centered on the principle CTA within the middle of the web page.
Greatest for: I’ve discovered that straightforward touchdown pages like this one could be an effective way to construct pleasure about an providing that’s nonetheless “coming quickly,” whereas additionally enabling you to gather contact info from potential clients.
24. Product Touchdown Web page
Accessible on Wix
This brightly-colored template is one in every of my favourite layouts from Wix. Beginning off with a brief headline and CTA, this template retains the CTA entrance and middle.
Scrolling down previous the fold, it features a collection of panels with totally different coloured backgrounds, guaranteeing that the data and photos pop whereas persistently directing viewers towards CTA buttons.
Lastly, on the very backside of the web page, there’s a spot the place you may add social media hyperlinks, in addition to a field to gather guests’ e-mail addresses.
Professional tip: In my expertise, enjoyable imagery and colours like those included on this template are an effective way to maintain guests engaged.
25. Guide Touchdown Web page
Accessible on Wix
This template is particularly designed to assist consultants promote their enterprise and collect contact info from potential clients.
Whereas lots of the different templates on this record begin off with numerous imagery or movies, this template retains it clear with a plain background, headline, and easy “Let’s speak” CTA above the fold.
In case you scroll down, the template contains area to current a brief bio, an summary of providers supplied, and a carousel to show some testimonials. Then, on the very backside of the web page, there’s a brief contact type.
Sticking to its minimalist rules, this manner contains textual content packing containers for only a first and final title, an e-mail handle, and a message.
What I like: This template units itself aside with its progressive highlighter animation impact, immediately drawing guests’ consideration to the principle headline on the high of the web page.
Touchdown Web page Greatest Practices
The templates above illustrate many vital landing-page finest practices. For instance, lots of the templates I’ve listed don’t have any navigation bar, as a navigation bar can detract consideration or clicks away from the provide on the web page.
Most of them even have room for a photograph or video, that are nice methods to spice up engagement.
An efficient touchdown web page affords guests a useful useful resource, akin to a white paper, unique video, or different piece of content material, in change for his or her contact info. As an example, check out this touchdown web page instance from HubSpot:
This web page begins off with a spot so as to add an attention grabbing headline and featured picture. It additionally features a prominently displayed CTA, which can be utilized to hyperlink to a contact info type.
It affords area to explain the content material providing with sufficient element to entice viewers with out bogging them down in unnecessarily prolonged textual content.
Actually, this instance touchdown web page illustrates a number of vital finest practices to bear in mind when designing your individual pages:
- Keep away from complexity. Touchdown pages are vital, however they don’t must be difficult. Purpose for a web page that’s concise and welcoming quite than advanced and overwhelming.
- Don’t ask for an excessive amount of. Slightly than simply inserting an extended contact type in your web page, tease an attention-grabbing provide or a free useful resource in change for only a small quantity of contact info.
- Leverage AI. Generative AI instruments like HubSpot’s Marketing campaign Assistant can assist you shortly write your first draft, getting you up and operating in minutes.
- Embrace templates. Lastly, even when you recognize what you’re going to supply and what info you’d prefer to obtain from guests, constructing a touchdown web page from scratch can really feel daunting. So, if you happen to don’t have the bandwidth to construct a web page your self, and if you happen to don’t have the assets to rent a designer, utilizing a pre-designed web site template could be an effective way to launch a professional-looking web page shortly and successfully.
To find out about different touchdown web page finest practices, try this complete information.
Craft the Greatest Touchdown Web page for Your Enterprise
On the finish of the day, each enterprise is totally different. The most effective touchdown web page for one group could also be completely ineffective for an additional — and vice versa.
However armed with the templates and finest practices I’ve shared on this article, you’ll be in your technique to crafting the perfect touchdown web page to your distinctive firm, providing, and clients.
Editor’s notice: This publish was initially revealed in Might, 2019 and has been up to date for comprehensiveness.
