By Sean Tinney Might 28, 2024
We’re big followers of utilizing interactive content material in electronic mail. Whether or not you’re attempting to enhance your marketing campaign, inform a narrative, or just add a little bit of aptitude to the inbox, interactive content material is the best way to go.
And one of many best methods to take action is by including animated GIFs to your emails.
On this article we’re going that will help you create some extra pleasure in your emails by serving to you be taught:
What’s an electronic mail GIF?
Methods to make use of GIFs in your emails
Greatest practices for utilizing GIFs in emails
How one can put a GIF in your electronic mail
How one can add a GIF to an electronic mail utilizing AWeber
How one can make GIFs in your emails
The place to seek out GIFs for emails
What’s an electronic mail GIF?
GIF is brief for Graphics Interchange Format. It’s a preferred picture format that’s been round because the 80’s. An electronic mail GIF makes use of a sequence of pictures to create the phantasm of movement (kind of like a flipbook) inside the physique of an electronic mail.
Instance of an electronic mail GIF
Methods to make use of GIFs in your electronic mail
GIFs add persona to your emails. You may spotlight a product in movement, present a demo, and even add a relatable response. There are lots of participating and sensible functions for a GIF.
Let’s check out some ways in which manufacturers are utilizing GIFs of their advertising and marketing emails (and how one can steal these concepts in your subsequent marketing campaign):
1 – Illustrate a product
GIFs don’t must be all for present. They’re truly an effective way to inform a narrative in a easy, impactful approach.
This Canva electronic mail reveals how straightforward it’s to create a design utilizing their platform.
Professional Tip: GIFs are nice for illustrating complicated concepts in a easy approach. Give subscribers a sneak peek of your newest product launch or to share a novel use case.
2 – Tutorial on how one can use a product
Try how we used a GIF to focus on how straightforward it’s so as to add a video to your touchdown web page:
Reasonably than counting on heavy copy, this animated GIF reveals the method in simply seconds.
3 – Create intrigue
Need an effective way to entice your readers? Take a cue from this Kate Spade marketing campaign:
The animation provides one other stage of intrigue to the e-mail, prompting subscribers to click on via to see what’s inside.
Professional Tip: Generally the only little bit of animation can have a big effect. The following time you’re trying so as to add some oomph to your emails, attempt including a GIF to the combo.
4 – Add a way of urgency
GIFs generally is a nice different for conventional countdown clocks to emphasise urgency in your messaging:
This instance from LOFT reveals how a bit of animation could make a daring assertion.
Professional Tip: Your electronic mail doesn’t must imitate the Vegas strip at 2am. Including a bit of little bit of motion is usually all you want.
5 – Merely delight
GIFs might be added so as to add enjoyable and pleasure in your emails, like this one from charity: water:
Their good use of a GIF showcases the persona and other people behind the model.
However be conscious of context when utilizing GIFs in your emails. Does it really feel acceptable and strengthen the message you’re attempting to ship? Or does it take away from it? These are good inquiries to ask your self earlier than you hit ‘ship’.
Professional Tip: Use GIFs sparingly. In the event you’re utilizing them simply because, it could actually get previous.
6 – Spotlight a name to motion
Try how we use a GIF to focus on the Be taught How name to motion.
The important thing to utilizing GIF for the CTA is to not get carried away. If the GIF takes away from the primary message, it gained’t matter how a lot consideration you placed on the CTA, your subscribers gained’t learn it.
7 – Inform a narrative
Peacock used a GIF to inform their subscribers a narrative of all the brand new reveals their streaming service has to supply in October.
Greatest practices for utilizing GIFs in emails
Whereas GIFs are nice for grabbing your viewers’s consideration you don’t wish to overdo it. To assist, we’ve put collectively a listing of finest practices you have to be following when placing GIFs in emails.
1 – One GIF per electronic mail
One GIF is ideal for including an thrilling, attention-grabbing component to your electronic mail. A couple of and your electronic mail is getting too distracting.
2 – Improve the primary message
Your GIF ought to serve a objective. Don’t embody a one which doesn’t relate to your content material and the motion you need your viewers to take.
3 – Add a hyperlink to your GIF
Folks could attempt clicking on the GIF itself, so make the most of this and direct them to a related touchdown web page.
4 – Maintain the GIF file measurement small
Goal to maintain your GIF file measurement underneath 40KB. You don’t need your electronic mail to be so giant that your viewers gained’t even obtain it.
5 – Check your electronic mail
At all times check your emails. Most electronic mail shoppers will show GIFs, however there are some exceptions. In these conditions, the GIFs will show as static pictures.
6 – Add alt picture textual content
In these conditions the place a GIF could not render ensure you add alt picture textual content so folks perceive what the GIF was about. Be as descriptive as potential.
How one can put a GIF in your electronic mail
To insert a GIF in your electronic mail:
Step 1: Compose your electronic mail
Step 2: Click on on the insert picture button (that is generally represented as a paperclip)
Step 3: Find your GIF in your folder and click on insert so as to add to your electronic mail
How one can add a GIF to an electronic mail utilizing AWeber
Step 1: Obtain your GIF and reserve it to your laptop. In the event you discover a GIF on-line, you’ll be able to merely proper click on the picture and choose “Save Picture”.
Step 2: In your AWeber account, drag the picture block into your electronic mail builder.
Step 3: Choose the Add Picture button so as to add your GIF to your electronic mail. That’s it!
How one can make GIFs in your emails
GIFs are simpler to create than a video, particularly for those who’re attempting for example one thing brief and to the purpose. The talent stage bar is quite a bit shorter with a GIF.
You may create GIFs in Photoshop, or you’ll be able to create them out of video footage you have already got utilizing a software like GIF Brewery, GIFMaker.me, or Instagiffer.
All these instruments make creating GIFs straightforward, even with little to no technical information.
And don’t suppose that you must be a designer or know how one can code to make use of GIFs in your emails. We love websites like Giphy or r/gif for his or her giant collection of ready-to-use GIFs.
The place to seek out GIFs for emails
You may as well create a GIF in your electronic mail your self, or discover a premade GIF from quite a lot of totally different on-line sources. Listed here are two of my high choices:
GIPHY
The identify says all of it. I really like GIPHY as a result of they’ve an enormous library of GIF to select from. Plus they assist you to create or add your on GIF.
AWeber
Our wonderful workforce of designers create some unbelievable GIFs geared in direction of grabbing an electronic mail viewers’s consideration. Listed here are the hyperlinks to our seasonal electronic mail advertising and marketing GIFs.
Get began…
Now that you know the way to make use of them successfully, GIFs might be an effective way to raise your electronic mail content material. In the event you’re selling a services or products, they will actually emphasize a use case and function an academic software. (Or just delight your subscribers.)
