In partnership with Spotify, the Museu da Língua Portuguesa in São Paulo is internet hosting the momentary activation “Do You Converse Anitta?” beginning Might 28.
This exhibition invitations guests to immerse themselves within the artist’s musical world and discover the wealthy linguistic range woven into her funk beats.
Anitta’s Multilingual Melange: A International Journey Via Language and Music
Via immersive content material, “Do You Converse Anitta?” explores the cultural and linguistic range of Anitta’s music, significantly her newly launched album that includes Portuguese, Spanish, and English songs.
Guests will get unique behind-the-scenes entry and dive into the singer’s favorite expressions and distinctive speech fashion. ‘GRIP’, ‘Joga Pra Lua’, and ‘Olha bem pra mim, más perra que Rin Tin Tin’ are some examples that make up her vocabulary.
“Language is a dance. A journey. It might probably take us to unimaginable locations and is taking Brazilian funk far and large. My new album is a celebration of Brazilian funk, and I need everybody to get into this beat. I hope Funk Era reaches each nook of the world to unfold the phrase about our funk,” says Anitta.
A Celebration of Cultural Variety Via Music
Created by Soko, an impartial company that creates model narratives related to tradition and society, resonating organically.
The core of the marketing campaign is the fusion of English, Portuguese, and Spanish, reflecting Anitta’s numerous origins and international attraction.
Diego Limberti, Chief Designer Officer at Soko, expressed, “Anitta’s music is extra than simply leisure — it’s a cultural phenomenon that transcends borders. With this marketing campaign, we have fun the richness of the Portuguese language and funk as its personal language, a vibrant city dialect that connects with the fact of the general public. “
Manuela Ramalho, Head of Advertising at Spotify in Brazil, celebrates Spotify’s activation on the Museu da Língua Portuguesa as a part of the “Do You Converse Anitta?” marketing campaign.
She emphasises the function of language and inventive expression in shaping tradition: “Language, in all its kinds, is a cornerstone of tradition. Artists like Anitta play an important function on this course of. They introduce new rhythms and slang, influencing how younger individuals specific themselves and join with one another.”
“Do You Converse Anitta?”
Moreover, for followers throughout Brazil, unique content material comparable to messages from Anitta, behind-the-scenes experiences, and extra particulars concerning the exhibition shall be obtainable on Spotify Brazil’s official profiles on Instagram, X, and TikTok at @spotifybrasil.
“Do You Converse Anitta?” is reside from Might 28 to June 2 on the Museu da Língua Portuguesa in Praça da Luz, São Paulo. The exhibition is open Tuesday by Sunday from 9 AM to 4:30 PM, with guests allowed to remain till 6 PM.
For extra info, go to Museu da Língua Portuguesa at museudalinguaportuguesa.org.br.
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