Over time, eCommerce has advanced from simply another technique to store to changing into a daily a part of our each day lives.
As of 2024, retail eCommerce gross sales are anticipated to succeed in $6.3 trillion, and that quantity goes to succeed in much more unbelievable heights within the coming years. Conventional retail giants have opened their very own eCommerce arms to get a slice of the ever-growing pie.
It’s positively an thrilling time to be within the eCommerce enterprise. However this information means increasingly enterprise homeowners will desire a share of that rising market, which additionally means you want to work tougher to face out.
One instrument that may assist offer you a preventing probability is Instagram. The social media platform boasts 2 billion lively customers, 87% of whom have purchased a product after seeing it on Instagram.
Whereas the unique Instagram didn’t assist video content material, the social media platform now has varied forms of video codecs out there for its customers, together with Instagram Tales, Reels, and Instagram Stay.
Over ten years have handed since Instagram launched movies as a solution to the then-popular Vine, and video has change into the best content material format on the platform. That is regardless of Instagram Tales being a solution to Snapchat and Reels being dubbed a TikTok copycat.
The Meta-owned platform can clearly get away with taking what’s well-liked and repacking it as its personal as a result of Reels has rapidly change into a favourite format, whereas Instagram Tales is a basic that hasn’t gone out of favor.
Manufacturers which have experimented with Reels have skilled a big raise in advert recall after including Reels to their traditional placements. A metallic poster firm referred to as Displate elevated its gross sales by 67% after working Reels adverts.
Identical to non-video Instagram adverts, video content material may also help you enhance model consciousness, engagement, and conversions, besides with higher outcomes.
Why Ought to Instagram Video Advertising Work for eCommerce Companies?
Your viewers scrolls by way of a whole lot of items of content material in a day, and so they’re additionally bombarded with messaging and content material from completely different manufacturers and creators. The easiest way to seize their consideration is thru video. Static content material merely can’t compete.
- Instagram customers wish to see extra movies from manufacturers they observe – There’s no higher motive than this—your clients wish to see extra movies. In keeping with an annual report by Cisco, 86% of individuals count on manufacturers to put up extra movies.
- Instagram has varied video content material codecs – As talked about above, you’ve the inventive freedom to experiment with the completely different video codecs out there on the platform, every with its personal distinctive options and advantages. Reels particularly are nonetheless being prioritized by Instagram over photograph posts.
- Video content material has an affect on on-line buy choices – Video content material is extra than simply entertaining, as 50% of Instagrammers have visited an internet site to buy a product or a service after seeing a video about it on Instagram Tales.
- Instagram movies have options to promote merchandise in-app – Instagram has made it simpler on your clients to buy. Along with organising your Instagram Store inside your profile, it’s also possible to add product tags in your video posts so viewers can rapidly view necessary details about your featured merchandise.
There are actually a whole lot of thousands and thousands of Instagram enterprise profiles on the platform. You’re competing not simply with different eCommerce companies but additionally with content material creators and even common Instagram profiles. The easiest way to get your target market to cease scrolling and examine your content material is thru video Instagram advertising.
Listed below are 5 efficient methods for eCommerce companies to make use of Instagram video advertising. Let’s dive into it!
1. Showcase Product Collections with Instagram Movies
The limitation of an eCommerce enterprise is the truth that your clients can’t bodily strive on or pattern your product.
More often than not, a photograph isn’t sufficient to persuade a buyer to purchase a product. Posting how-to movies and extra detailed options of your merchandise may also help your clients visualize your merchandise higher.
Try how athleisure and life-style model Recess makes use of video advertising to showcase its merchandise on Instagram:
Recess posts “day within the life” movies of individuals utilizing its completely different merchandise. This fashion, clients can simply think about how the merchandise can work for them in their very own lives. What makes the Recess movies so interesting is their natural really feel, the model options its product naturally, with out overtly promoting.
If you wish to carry your corporation to the subsequent stage and create participating movies on your feed, use video modifying apps like Videoleap by Lighricks that can assist you create out-of-the-box content material that can certainly seize your viewers’s consideration. The most effective half? The app is beginner-friendly and comes with ready-to-use templates from completely different creators, so you may make and publish IG-worthy video content material in simply minutes.
Right here’s an instance of an outfit change transition video created with Videoleap:
2. Revery a Wider Viewers of Potential Clients with Instagram Reels
Ever since Instagram launched Reels, customers have observed that the platform has began prioritizing creators who put up in a short-form video format. Which means the extra Reels you put up, the extra probabilities you’ve of the algorithm working in your favor.
Merely posting Reels might imply your content material might be really useful to your target market—free of charge! Along with showing within the devoted Reels feed, your content material can seem as a steered video on the primary feed or the Uncover web page.
To maximise the affect of your Reels, concentrate on creating participating movies that showcase trending merchandise, which usually tend to seize the eye and curiosity of viewers, rising your probabilities of reaching a broader viewers.
Cookware model Nice Jones commonly posts Reels, making certain it stays on prime of its followers’ feeds, boosted or not. Because of this, it results in extra IG reels views and subsequently a wider viewers of potential clients might uncover their merchandise.
3. Encourage Clients to Create Instagram Video Content material
The most effective sort of content material is user-generated content material (UGC) as a result of not solely does it reduce the trouble out of your finish, nevertheless it’s additionally extra highly effective than every other sort of content material you’ll create and put up your self.
UGC movies may also help improve belief and credibility, in addition to enhance buyer loyalty. On platforms like Instagram, UGC is pretty much as good as social proof for eCommerce companies.
Sauce model Fly By Jing companions with clients and creators to create video content material for its Instagram web page.
Posting UGC in your web page could make your model seem extra relatable and allow you to kind a deeper connection along with your viewers.
To encourage extra clients to share their content material, it may be efficient to incentivize UGC with rewards comparable to reductions and small freebies. About 60% of customers say they’d create content material for a model if rewarded.
That will help you have interaction along with your viewers, accumulate UGC, and publish content material with out breaking a sweat, you need to use Buffer. The platform has scheduling and engagement instruments that can assist you handle your Instagram account in a single easy-to-use dashboard.
4. Construct Anticipation with Teaser Product Campaigns
Instagram has a ton of built-in instruments to assist manufacturers promote their merchandise. For example, you need to use the countdown sticker discovered on Instagram Tales to construct anticipation about product launches and gross sales. The countdown sticker permits customers to get notified when you go dwell, which may improve visitors to your eCommerce retailer.
You should utilize the storytelling nature of Instagram Tales to construct up your product earlier than the total reveal. Check out how the make-up and skincare model Sunnies Face does it:
Sunnies Face used Instagram Tales to tease its new lip balm Fluffbalm. The teaser video confirmed the product from completely different angles with out revealing an excessive amount of info or particulars. The model additionally included thrilling music to construct anticipation and hype.
5. Spend money on Video Adverts
Whereas video can positively get you tons of natural traction, it’s nonetheless necessary to put money into adverts to make sure you attain the fitting viewers past your current followers. By means of adverts, you possibly can set your objectives and clearly outline your viewers, making certain your content material will get the specified outcomes.
With out video adverts, It’s nearly not possible to compete in a crowded market like Instagram. Advertisements give small manufacturers a preventing probability and the chance to get found by an viewers that’s prepared to buy.
If you wish to create genuine video advert campaigns on your firm, discover model ambassadors and ask them for video endorsements, which you’ll later enhance with branded content material adverts.
For example, UK-based footwear model Deichmann turned to Instagram video adverts to focus on dad and mom and improve on-line gross sales in the course of the back-to-school month. The model examined a number of advert goals to assist improve model consciousness in addition to enhance on-line and offline gross sales throughout such a aggressive time.
The movies, which have been an extension of its tv marketing campaign, have been scaled into Reels with completely different calls-to-action (CTA) together with a Store Now button. The marketing campaign achieved a 2.9-point raise in buy intent and an 8-point raise in normal advert recall.
Instagram is definitely probably the greatest platforms for selling your eCommerce enterprise. Its built-in instruments, comparable to shoppable posts, adverts, and the choice to take a look at and simply pay for merchandise, current a really perfect buyer expertise on your viewers.
If you wish to stand out in such a crowded market, you want to put money into video content material. Instagram video advertising is a strong technique to get engagement—the sort of engagement that can lead to conversions and total enterprise development.
Use the following tips that can assist you create thumb-stopping video content material that can preserve your audiences wanting extra.
Bear in mind: When creating content material, don’t concentrate on promoting your merchandise however fairly on telling your story. Immediately’s buyers will assist manufacturers whose tales resonate with them over companies whose apparent aim is to make a sale.
