The Cannes Lions Worldwide Competition of Creativity has been on my bucket checklist ever since I began in advertising.
I’m right here for the primary time this week due to System1 — who I’ve identified since their Brainjuicer days. They invited me to be a Marketoonist-in-Residence for the week, so I’m going to seize a number of the themes I discover as I wander the occasion.
That is the primary time that humor is a definite award class for the Cannes Lions, so if looks like a very good time to be right here, serving to poking a bit of enjoyable at advertising and promoting.
One of many fascinating components of the setting right here is the deafening stage of selling to different entrepreneurs — and the trouble that manufacturers take to get seen and attempt to get individuals to their occasions. The yacht social gathering and seashore social gathering one-upmanship is especially entertaining to look at.
A good friend from the Bay Space talked about to me the irony of touring all the way in which to Cannes to attempt to arrange conferences with different people who find themselves additionally primarily based within the Bay Space.
Mark Ritson is giving a session tomorrow on advertising effectiveness titled “Creativity isn’t Sufficient.” Fascinated with the main target of this discuss within the context of a lot advertising spend in Cannes was onerous to withstand parodying in a cartoon.
I’ll share a recap subsequent week, or you’ll be able to observe alongside in the course of the week on my LinkedIn.
And right here’s one other cartoon I drew just a few 12 months in the past on Cannes:
