How will you turbo-boost the data of American school college students finding out tea consumption amongst Gen Z and Millennial customers within the UK, as a part of their analysis mission?
A gaggle of promoting and advertising college students from the College of Colorado had the unbelievable alternative to get an intensive briefing from Mintel’s Class Director for UK Meals and Drink Analysis, Kiti Soininen, at our London workplace as a part of their latest research tour.
To assist the scholars with their analysis into how advertisers would possibly have the ability to flip across the decline in tea consumption amongst these youthful demographic teams, Kiti lined a variety of subjects from historic tea-drinking habits, to present shopper preferences and future developments. The scholars realized in regards to the various kinds of tea in style within the UK, together with conventional black tea, natural teas, and the rising reputation of speciality teas.
One of many key insights mentioned was the rising development towards well being and wellness, which has considerably influenced tea consumption patterns. The scholars found how customers are more and more choosing teas with perceived well being advantages, akin to inexperienced tea and natural infusions, and the way this development is shaping the market. Additionally they received a greater understanding of the analysis course of, from how you can formulate shopper analysis questions, acquire insights from key gamers within the trade, and produce all the varied features of the analysis collectively right into a single in-depth report on a selected analysis subject.
How can Mintel analysis assist college college students with their assignments?
We spoke to among the College of Colorado college students and their lecturer to search out out extra about how they use Mintel analysis to assist them with their tutorial work.
Assistant Educating Professor Morgan Younger, who led the research tour, instructed us:
“We use Mintel in lots of lessons on the College of Colorado – it’s so invaluable. A lot different analysis we get shouldn’t be put into context; nonetheless, Mintel analysis will be damaged down into demographics and tailor-made to our makes use of.
“With Kiti’s presentation, the scholars received a extremely good profile of tea consumption, together with the alternatives and challenges confronted by tea manufacturers. This has been an extremely informative and insightful session.”
How did Mintel’s specialists assist enhance the scholars’ data?
“From the session with Kiti, I received a greater grasp of how tea is declining, and it helped me perceive how tea firms function; and the challenges they face – we talked about a lot and now have an amazing tea data! I additionally use Mintel in my Social Listening class – the knowledge and analysis is nicely organized. I believe it’s necessary to make sure that statistics are simple to learn, and presenting info in a manner that’s simply understood like Mintel does.”
-Sarah Hallberg, College of Colorado pupil
What function does Mintel analysis play in your tutorial life?
“I like it – I’ve been utilizing Mintel since a freshman at school – it’s simple to make use of and has well timed info. The platform is extremely simple to make use of. I reference Mintel as soon as each month, and I can think about I’m going to make use of it extra now following this insightful presentation on tea. It actually helps that the College gives Mintel’s service for us.”
-Andrew Insco, College of Colorado pupil
To seek out out extra about how Mintel’s dynamic and related market analysis might help your college students study, develop and encourage change click on right here.
