This yr, Woolmark commemorates its sixtieth anniversary, celebrating six a long time of certifying high-quality wool merchandise.
In honour of 60 years, Woolmark is innovating with a brand new recycled wool specification, increasing its certification to embody sustainable practices.
Since 1964, the Woolmark brand has symbolised wool excellence and authenticity, showing on over 5 billion wool and wool care merchandise. The Woolmark Certification Program, managed internationally by The Woolmark Firm, units the gold commonplace for wool high quality, assuring customers they get premium fibres.
The Woolmark Firm is pioneering a extra sustainable future for textiles with the launch of its Recycled Wool sub-brand below the RW-1 Specification. “Wool is essentially the most recycled attire fibre globally,” explains John Roberts, Managing Director. This new mark, he provides, signifies a transfer away from conventional, wasteful manufacturing strategies in direction of a round mannequin that reduces environmental impression.
The brand new Recycled Wool specification isn’t nearly utilizing recycled supplies; it ensures high quality, too. Merchandise should include a minimum of 20% recycled wool and meet the prevailing excessive requirements of The Woolmark Certification Program. This ensures customers get each sustainability and top-notch high quality.
The launch of the Recycled Wool sub-brand underscores the corporate’s dedication to a extra sustainable future for textiles. They’re taking a management position by selling the event of high-quality, long-lasting pure merchandise made with recycled fibres. This progressive strategy minimizes waste and maximizes useful resource effectivity, providing a major answer for the textile business.
John Roberts, Managing Director of The Woolmark Firm, acknowledges that wool makes up simply 1% of the attire fibre market. Nonetheless, he sees the brand new Recycled Wool sub-brand as a strategic transfer. “By selling the reuse and repurposing of wool,” he explains, “we will develop its use into new classes and lengthen the life cycle of this distinctive fibre.”
The Woolmark Certification Program encompasses clothes, materials, yarns, and residential care merchandise and options three major logos: Woolmark (100% pure new wool), Woolmark Mix (50%- 99.9% new wool), and Wool Mix (30%- 49.9% new wool).
Owned by Australian Wool Innovation, The Woolmark Firm reigns supreme as the worldwide authority on wool. Leveraging its huge community of business connections, it champions wool as the last word pure fibre – the star ingredient for top-of-the-line textiles. The Woolmark brand is a logo acknowledged and revered worldwide, representing unwavering high quality and pioneering excellence all through the whole manufacturing chain, from farm to completed product.
As Woolmark celebrates its sixtieth anniversary, the introduction of Woolmark Recycled marks a major step in direction of a extra sustainable future, reflecting the model’s dedication to high quality and environmental accountability. Right here’s to the subsequent 60 years of innovation and excellence
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