By Jon Matheson for Product Coalition
Staying forward within the product improvement recreation requires extra than simply the drive for innovation. I imply, positive, eager to make issues higher is all the time the objective, however then there’s all the time the battle to reply the query and outline what it means to create one thing “higher.”
Perhaps the drive to make issues “higher” for patrons, it requires a profound understanding of what drives shopper conduct. I imply, why do clients do what they do? Why do they need what they need? Why do they purchase the issues they purchase? I imply, what are they attempting to get achieved?
Maybe that’s why the Jobs To Be Completed (JTBD) framework is considered a novel strategy that focuses on the actual “jobs” clients want to perform, slightly than specializing in merely their demographic profiles.
For a lot of product groups desirous to grasp Jobs To Be Completed, I really feel these tales supply nice methods for the right way to get their jobs achieved — pun meant.
Preserve studying, and let’s check out how these good reads can up your product improvement recreation.
