Over the previous few years, customers have completed a deep dive on tips on how to handle their pores and skin and hair.
In 2020, throughout the pandemic, we noticed many people delving into academic skincare content material — eager to know what precise elements work for his or her precise pores and skin kind.
Then, later, we noticed an identical motion within the hair care class the place many have been listening to elements that could possibly be good (or damaging) for particular hair varieties, porosities, and extra.
This deep curiosity in skincare and hair care has not pale since. In reality, Traackr’s current State of Affect: Magnificence report discovered that engagement with magnificence creator content material on social media is on the rise, when evaluating information from H1 2024 vs H1 2023. Extra particularly, the skincare and hair care classes noticed a +44% and +17% enhance in engagements, and +49% enhance and +37% enhance in video views, respectively.
So what forms of tendencies are magnificence creators and their audiences concerned about?
Biotech Magnificence: Trending in Magnificence Influencer Advertising
One of many tendencies that has risen, and touched each skincare and hair care is biotechnology and bioengineered merchandise.
Whereas skincare content material obtained the biggest variety of mentions and engagements, haircare content material mentioning biotech noticed a lot bigger will increase throughout key metrics when evaluating H1 2024 vs H1 2023.
Skincare Content material Mentioning Biotech Phrases, Evaluating H1 2024 vs H1 2023
- +74% activated influencers, +69% mentions
- +22% engagements, +8% video views
A number of the skincare merchandise that have been most talked about amongst magnificence creators included Beekman 1802’s Biotech Vegan milk Shine-Free line, Odacite Derm-Restore Tremendous Serum, and Lancer Skincare’s Gravity Defying Moisturizer.
Hair Care Content material Mentioning “Biotech” Phrases, Evaluating H1 2024 vs H1 2023
- +161% activated influencers, +169% mentions
- +382% engagements, +257% video views
A number of the hair care merchandise that have been most talked about amongst magnificence creators included Operate of Magnificence’s SOS Biotech Powered Restore lineup, and K18’s AirWash™️ Dry Shampoo.
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