New Barbie Telephone Goals to Break Smartphone Dependancy

August 30, 2024

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A brand new cell phone combines the playful aesthetics of Barbie with a deal with person well being and well-being.

The flip cellphone’s retro design is intentional. It goals to supply a break from the fixed notifications and options which have turn out to be a trademark of smartphones.

It’s a steal at £99 and is able to be ordered.

Not like in the present day’s smartphones, the flip cellphone is designed as a easy system. It depends solely on applied sciences from the Nineties and 2000s, resembling a digital camera, calls, and texts. It lacks web and social media capabilities.

In keeping with its creators, the flip cellphone is designed to facilitate a digital detox. It consists of digital well-being recommendation, and HMD has noticed an elevated curiosity in disconnecting from in the present day’s feature-rich units.

Along with its fundamental options, the flip cellphone provides a variety of customisation choices, together with stickers and covers.

Lars Silberbauer, HMD’s chief advertising and marketing officer, mentioned, ‘The fixed barrage of on-line content material overwhelms us in our fast-paced digital world.”

“Should you’re trying to escape the digital overload, this Barbie-themed cellphone encourages you to ditch your smartphone and embrace a extra carefree life-style.”

“We’re thrilled to deliver collectively the enduring Barbie and the resurgence of function telephones. This system provides a refreshing various to fashionable smartphones, and we are able to’t wait to see how individuals reply.”

Analysts consider the brand new cellphone may capitalise on the rising need for easier units with out the web and different superior options as individuals search digital detoxes and turn out to be weary of contemporary know-how.

“HMD has accomplished an amazing job revitalising the common-or-garden ‘dumb cellphone’. Everybody I’ve talked to is worked up in regards to the thought and the design. It’s an eye catching system that turns heads,” mentioned Ben Wooden, chief analyst and advertising and marketing officer at CCS Perception.

CCS Perception predicts that over 400,000 models of the “dumb cellphone” can be offered within the UK this 12 months regardless of the notion that it’s outdated. This presents a lovely alternative for an organization like HMD.”

HMD has lengthy recognised the rising curiosity in easier units and the nostalgia for earlier know-how. As a continuation of Nokia’s outdated cellphone enterprise, HMD is led by many former Nokia executives and provides up to date variations of beloved Nokia fashions just like the 3310.