Estimated learn time: 3 minutes, 30 seconds
Customers make buy choices primarily based on intuition. And the extra time they should second-guess these choices, the extra seemingly they’re to rethink the acquisition, abandon their carts, and skip it altogether. Customers are much less more likely to full the acquisition when a digital buying expertise isn’t seamless—whether or not it’s a poor checkout interface or restricted cost choices.
In relation to cost strategies in South Korea, nothing is extra trusted in cell wallets than Kakao Pay, which has over 36.5 million customers. And when patrons see a cost technique they know and belief—they’re extra seemingly to purchase.
Giving patrons cost choices which can be easy, fast, and acquainted is the one only approach for cell gaming firms to extend conversion charges and maximize income.
With FastSpring’s new, seamless Kakao Pay integration, South Korean cell gaming or app firms don’t should surprise in the event that they’re leaving income on the desk.
Answer Overview
Including the Kakao Pay integration to cell and desktop checkout empowers firms to cater to native preferences, reinforcing market presence and constructing consumer belief and loyalty. Plus, customers shall be much less more likely to abandon their carts as a result of unfamiliar cost choices.
FastSpring’s Kakao Pay integration empowers each desktop and cell app firms to reinforce the next:
New Person Acquisition. When buying is straightforward with a well-known cost possibility, customers are more likely to full the transactions they’ve began.
Person Adoption and Geographic Attain. When firms supply acquainted and safe regional cost strategies that align with consumer preferences and habits, they’re extra more likely to make repeat purchases.
Buyer Satisfaction. When the acquisition expertise is quick and handy, buyer satisfaction will increase.
FastSpring’s Kakao Pay integration is simple for builders to implement and makes buying acquainted, fast, and simple. Let’s see this answer in motion!
Answer in Motion
Have you ever ever performed the sport Monster Area? In all probability not. We created it to focus on how FastSpring’s Kakao Pay integration can increase buyer acquisition for cell gaming firms in South Korea!
Monster Area is predicated on years of market analysis and consumer testing, so when the sport launched in South Korea, the corporate anticipated considerably larger adoption from new prospects. In flip, they applied a multi-channel technique to spice up consciousness and acquisition—together with stay occasions and digital promoting—however nonetheless weren’t seeing the specified outcomes.
Monster Area’s analysis crew ran a purchasing cart abandonment fee evaluation to grasp what number of potential patrons abandon the digital purchasing cart earlier than finishing the acquisition. What they discovered was astonishing. Whereas the abandonment fee in different areas averaged fifty p.c, patrons had been abandoning their carts seventy p.c of the time in South Korea!
Monster Area knew if it may shut that hole and get conversions nearer to the worldwide common, it could increase its income considerably.
Monster Area’s dev crew determined to toggle on FastSpring’s Kakao Pay possibility by merely checking the field within the FastSpring platform. Doing so enabled Kakao Pay as a cost technique on all checkout flows for patrons in South Korea, together with internet, pop-up, and embedded.
Kakao Pay permits Monster Area prospects in South Korea to finish purchases in United States {Dollars} (USD) and Korean Received (KRW).
Two months after enabling Kakao Pay, Monster Area ran one other card abandonment evaluation and located they elevated conversion charges by twenty share factors in South Korea, placing the area on par with different areas the place Monster Area is offered. And, throughout new and repeat prospects, thirty-five p.c of shoppers select Kakao Pay at checkout.
Conclusion
Configuring the Kakao Pay integration is among the quickest, easiest, and only steps a FastSpring consumer can take to extend buyer conversion and income.
With FastSpring’s Kakao Pay built-in, prospects breeze by the cost course of in a well-known setting that converts hesitant browsers into happy prospects.
No extra deserted carts. No extra income left on the desk. Give patrons a cost technique they know and belief, and watch your conversion, satisfaction, and income develop.
Wish to know extra about how we’ve helped gaming firms enhance localization and enhance income? Or, are you able to get began with FastSpring? Discuss to our crew as we speak.
Braden Metal
Braden is the Senior Product Advertising and marketing Supervisor for FastSpring. When he is not bringing new merchandise to market, he spends his time writing fantasy novels.
