We should always have known as this publish “The Reel Deal,” as a result of it’s acquired all the small print that you must correctly format your Instagram Reels. It’s the one cheat sheet you want for Instagram Reel sizes and specs.
Beneath, discover specs, ratios, formatting ideas and extra — all the things that you must make your Instagram Reels look nice, with (sigh) no intelligent wordplay to be discovered.
(Psst: for those who want a refresher on Instagram’s newest content material format earlier than you dig into the numbers, brush up with our beginner-friendly information to Instagram Reels right here or our Instagram Reels enhancing primer right here.)
Bonus: Obtain the free 10-Day Reels Problem, a day by day workbook of artistic prompts that may provide help to get began with Instagram Reels, monitor your progress, and see outcomes throughout your complete Instagram profile.
Why do Instagram Reel sizes matter?
When you’re going to take the time to make an Instagram Reel, it might as nicely look nearly as good as attainable, proper?
You’ve spent weeks drilling the corporate mascot on the finer factors of the most recent Doja Cat dance routine and selecting out the perfect Instagram Reels hashtags. Don’t blow this master-stroke of selling with a foolish little formatting error!
When you add photos or movies that aren’t the correct proportions or dimensions, you’re risking a wide range of unflattering outcomes. If it’s the incorrect form, it may get stretched and distorted. Too giant? You could possibly expertise an ungainly crop. Add some low-res media, and also you’re risking a last product that’s pixelated and ugly when blown as much as fill the display screen.
None of those are the top of the world, after all. However they certain don’t go away an awesome impression of your model (until the impression you’re going for is “unprofessional slop-ster”).
Even when the content material of the Reel is an Oscar-worthy efficiency (as, I assume, your Doja-Cat-mascot-dance is), a weirdly stretched body goes to take the viewer out of the second… and possibly on to the subsequent video (which, I assume, is your competitor’s dancing-mascot video).
And right here’s one other good cause to care about Instagram Reel sizes: The Instagram Reels algorithm tends to favor movies with high quality visuals. So utilizing the proper Instagram Reels sizes while you edit and add your video goes to provide the greatest probability to get your masterpiece reaching far and extensive.
Instagram Reel sizes 2022
These are the Instagram Reel sizes for 2022, however ensure that to bookmark this web page and verify again usually for essentially the most up-to-date intel… as a result of like all different social media dimensions, the sizes of Instagram Reels aren’t set in stone ceaselessly.
As Instagram goes via updates, these dimensions and sizes could shift to accommodate new layouts of the app, so hold your ear to the bottom (or hold your eyes on this publish, no matter works).
Instagram Reel cowl measurement: 1080 pixels x 1920 pixels
Facet ratio: 9:16
Really useful add measurement: 1080 pixels x 1920 pixels.
There are few issues we’ve management over on this world. Fortunately, the quilt photograph of your Instagram Reel is one among them.
Right here’s how you can choose your Instagram Reel cowl:
- Create an Instagram Reel, hit “subsequent.”
- Now you’re within the Share settings. Faucet on the preview picture (the one that claims “cowl”)
- Add a body out of your video, or faucet “add from digital camera roll” to pursue your photograph album.
- Wish to crop the picture? Faucet “crop profile picture” on the Share settings display screen after which reposition or zoom in or out.
Instagram Reel thumbnail measurement: 1080 pixels x 1080 pixels
Facet ratio: 1:1
Show measurement: 1080 pixels x 1080 pixels
Really useful add measurement: 1080 pixels x 1920 pixels
When you’ve chosen the right picture to your Instagram Reels cowl (see the tip above!), you possibly can crop all the way down to a grid-worthy thumbnail to your important feed.
Whereas the quilt is a 9:16 proportion, the thumbnail that seems in your feed will crop to a 1:1 sq..
So, for greatest outcomes, select a picture that’s 1080 pixels x 1920 pixels, however that has a 1080 pixel x 1080 pixel space that will probably be appropriate to crop all the way down to.
Reel measurement on Instagram: 1080 pixels x 1920 pixels
Facet ratio in full-screen mode: 9:16
Facet ratio in Instagram feed: 4:5
Really useful add measurement: 1080 pixels x 1920 pixels.
One thing to bear in mind as you’re capturing or enhancing your Instagram Reel is that the side ratio adjustments relying on the place your viewer is watching it.
If considered in full-screen, it’s a 9:16 ratio, but when they occur to catch your video of their newsfeed, it’ll be cropped to 4:5… which suggests a few third of the body is lopped off.
If you would like each single viewer to have an awesome expertise (and also you do, don’t you?!), ensure that a very powerful parts of your video are contained to the middle of the body, and nothing important is lurking across the edges the place they may get misplaced.
Moreover, when considered in full-screen, the underside of the Reel is the place the caption and feedback are displayed, in order that’s one other good cause to keep away from displaying necessary content material on the sides of the display screen.
One other scorching tip: Reels are the identical measurement as Instagram Tales, if that’s useful to know for branded collateral… or utilizing these cool free Instagram Tales design templates.
Instagram Reels compression measurement
Instagram will measurement down something over 1080 pixels extensive to 1080 pixels.
Conversely, photos and video have to be a minimal of 320 pixels extensive: for those who add one thing smaller, it will likely be resized as much as 320 pixels robotically.
Any picture that’s between 320 and 1080 pixels extensive will keep at its authentic decision “so long as the photograph’s side ratio is between 1.91:1 and 4:5.” (Different ratios will probably be robotically cropped to suit the supported ratio.)
Instagram Reels measurement in pixels: 1080 pixels x 1920 pixels
Instagram Reels are considered in a vertical orientation, so movies and photographs needs to be 1080 pixels extensive and 1920 pixels tall (a facet ratio 9:16).
Instagram Reels measurement ratio: 9:16
Viewing Instagram Reels in full-screen mode, the body is a 9:16 ratio.
That being stated: if somebody is watching your Reel of their important feed, the video is cropped to a ratio of 4:5. That’s two-thirds of the scale of a full-screen viewing expertise, so ensure that to maintain necessary imagery and knowledge away from the sides of the body.
Instagram Reel body measurement: 1080 pixels x 1920 pixels
Wish to ensure that your Instagram Reel is appropriately proportioned so it doesn’t get stretched or cropped? Add photos and photographs which can be 1080 pixels extensive by 1920 pixels tall.
Word that the body measurement will change for Instagram customers viewing your Reels of their newsfeed: Instagram will crop your Reel all the way down to a 4:5 ratio.
One other important piece of information: the underside of a Reel is the place your feedback and caption stay, so it’s greatest to keep away from placing any necessary visible info alongside the underside of the display screen.
Instagram Reels size: As much as 60 seconds
Instagram Reels can now be as much as 60 seconds lengthy. That may both be one lengthy steady video, or a mix of clips and pictures that provides as much as 60 seconds.
Shorter movies, nonetheless, are inclined to have greater engagement, so hold it quick and candy for those who can!
Instagram Reels caption size: 2,200 characters
You possibly can kind a caption that’s as much as 2,200 characters (that features areas and emojis) to explain your Instagram Reel.
Don’t overlook to avoid wasting of these characters to your Instagram Reels hashtags!
Okay, that’s it from us! You’ve acquired all of the Instagram Reels measurements that you must ensure that your content material appears its best. Observe these greatest practices — really useful by Instagram itself! — and your movies will probably be hovering to the highest of the Discover web page very quickly.
Simply schedule and handle Reels alongside all of your different content material from Hootsuite’s tremendous easy dashboard. Schedule posts to go stay whilst you’re OOO — and publish at the very best time, even for those who’re quick asleep — and monitor your publish’s attain, likes, shares, and extra.
Save time and stress much less with straightforward Reels scheduling and efficiency monitoring from Hootsuite. Belief us, it’s reely straightforward.
