Twitter is now rolling out a brand new function known as Location Highlight to all Skilled Accounts.
What’s Location Highlight? Companies that use this function can show numerous forms of location and get in touch with data on the prime of their Twitter profile. Twitter can be integrating Google Maps to point out a map of the enterprise location, which customers can click on on to get instructions.
The way it works. Go to Edit Profile > Edit skilled profile > Profile Highlight > Edit.
You possibly can then add any or the entire following:
- Web site URL.
- Deal with (your road handle, metropolis, state and ZIP code)
- Hours
- Telephone
- Show map (toggle)
Whilst you’re there, you too can choose an possibility that lets individuals browse your retailer or subscribe to your e-newsletter. These choices are usually not new – they’ve been accessible with Skilled Accounts since final yr.
Now accessible. Anybody with an expert account can add the Location Highlight beginning at present, Twitter mentioned.
Beforehand referred to as About Module. Location Highlight was initially referred to as the About Module. Twitter invited only some companies to check the About Module beginning in April 2021.
Why we care. Native companies that keep a Twitter presence now have an excellent purpose to arrange a Skilled Account. The brand new Profile Highlight ought to scale back friction for potential prospects by placing your location particulars on the prime of your Twitter profile web page. Meaning you may get extra clicks to your web site or precise foot visitors to your location, which might translate to gross sales and income.
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About The Writer
Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing day by day about website positioning, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention collection, SMX – Search Advertising Expo.
Previous to becoming a member of Search Engine Land, Goodwin was Govt Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
