So your consumer has agreed to spend money on an influencer advertising and marketing program – and for good motive. Not solely is influencer advertising and marketing spend skyrocketing, the efficacy of this technique is solidifying, with 52% of Gen Z reporting that they belief social media influencers for product or model recommendation.
We all know influencer advertising and marketing could be a successful technique, however pulling it off is far simpler mentioned than carried out.
Beneath we define how Traackr’s influencer advertising and marketing platform helps you construct an efficient, properly organized, and reproducible program that may delight your purchasers, enhance your crew’s productiveness, and guarantee future enterprise.
1. Discover distinctive influencers and get fast approvals
Because the business turns into extra saturated, discovering distinctive and impactful influencers can really feel like searching for a needle in a haystack.
Traackr helps by offering:
- Entry to the most important international influencer information set — 7M+ profiles, 13 platforms, 50 nations, and extra
- Numerous influencer discovery capabilities — search by influencer content material, attributes, and viewers standards.
- Sturdy influencer vetting instruments — test historic content material, viewers demographics and high quality, and run model security checks.
Proof: see how two of our purchasers constructed successful campaigns by selecting the best influencers with Traackr – Beekman 1802’s excessive promoting TikTok marketing campaign and Revlon’s Marvel Lady 1984 launch.
“This marketing campaign did properly as a result of we knew we had the fitting companions from the start. We selected influencers based mostly on information and analytics from Traackr, then left the marketing campaign open for interpretation.” – Julie Kaplan, Senior Supervisor, World PR & Influencer Advertising at Revlon.
2. Streamline marketing campaign workflows
Traackr is thought for being the system of file for influencer advertising and marketing — what does this imply?
You’ll be able to handle collaborations, product sends, personalised emails to influencers, marketing campaign briefs, funds, and measurement in a single place that retains a file of your previous collaborations and efficiency.
Traackr retains your crew on the identical web page, and centered on delivering worth to your consumer.
Proof: see how Colgate-Palmolive and its companies diminished marketing campaign prices by 40% whereas delivering considerably higher outcomes, with the assistance of Traackr’s marketing campaign administration instruments.
3. Display impression to purchasers
ROI, ROI, ROI. On the finish of the day, the underside line is an important line. However how do you show it?
Traackr’s sturdy information and reporting capabilities permit you to analyze the efficiency and effectivity of your campaigns.
We not solely assist you report on ROI with shareable stories, the platform helps you validate your methods, offering insights for bettering over time, and predicting the impression of future campaigns.
“With Traackr, we all know that the influencers we choose will drive essentially the most impression for our purchasers and we are able to show it to the purchasers as properly. The info and insights they supply assist us ship high performing campaigns time and time once more.” – Ash McGuinness, Account & Group Supervisor at Media Bounty
Proof: see how the company, Pegasus, tripled new influencer advertising and marketing enterprise with data-driven methods powered by Traackr.
Need to study extra about Traackr? Try our particular providing for companies right here or attain out to ojabbor@traackr.com.
