Royal Enfield bikes, a world model, are actually made in Chennai, India though the identify harks again to the times when the north London suburb engineered all kinds of stuff, not least Lee Enfield rifles.
It was one in all New Business Arts’ earliest shoppers and NCA is dealing with the launch of the Hunter 350, in all media together with TV, social, digital and Out of Dwelling. ‘A shot of motorcycling’ presents the Hunter as a life-style model, meant to get youthful people again on two punchy wheels. ‘A shot’ is meant to draw all these Instagrammers.
NCA CCO Ian Heartfield says: “Overlook concerning the outdated guys of their Belstaffs, that is about sporting what you want, standing out from the group, trying like you could possibly be on the entrance cowl of a vogue magazine, whereas having the time of your life on two wheels, not 4.”
The music’s good too.
MAA artistic scale: 7.5.
