Because of a pandemic-driven growth to on-line purchasing and social media use, manufacturers are searching for higher strategies to attribute and measure gross sales pushed by natural and sponsored influencer activations. Traackr, the main influencer advertising platform, as we speak introduced the addition of latest social commerce capabilities that empower model entrepreneurs to higher attribute gross sales from influencer partnerships and measure the affect of influencer applications on income.
Traackr’s social commerce capabilities ship an end-to-end workflow to extend visitors from social media to a model’s ecommerce website, drive gross sales, streamline fee funds to influencers, and supply clear metrics to measure their affect.
“Influencers have grow to be the brand new storefront, as we’ve got seen platforms like TikTok and Instagram make it even simpler for influencers and their followers to share and store the manufacturers they love,” says Pierre-Loic Assayag, CEO, Traackr. “Our prospects know influencers drive gross sales immediately from social networks to their on-line retailers, however have wished a greater approach to measure and show the ROI of their influencer advertising applications. With this launch, Traackr has introduced collectively every thing manufacturers want to guage the affect of influencers on every stage of the shopper journey–from consciousness and consideration, all over to conversion.”
Key social commerce options now included within the Traackr platform embody:
- Attribution modeling: outline particular fashions and fee buildings
- Distinctive hyperlink administration: simply create, assign and share monitoring hyperlinks with massive teams of influencers
- Conversion monitoring: measure clicks, conversions and income generated by particular person influencers
- Fee funds: calculate and ship funds on to influencers
- Ecommerce integration: immediately combine with ecommerce websites together with these powered by Shopify, BigCommerce and Magento.Â
Early adopters of Traackr’s social commerce instruments embody world magnificence, style, beverage and shopper expertise manufacturers working with influencers to lift model consciousness and drive visitors to on-line shops through social networks.
“Visitors from social networks and particularly from influencer generated content material has grow to be a big driver of gross sales for manufacturers,” says Assayag. “Traackr’s social commerce instruments are a sport changer for entrepreneurs who can now clearly measure the affect of influencer campaigns on gross sales and evolve their technique in step with the info. With Traackr, manufacturers can study precisely which influencers transfer the needle and shift funding into the applications that carry out one of the best.”
You possibly can study extra about Traackr’s social commerce capabilities right here.
