Georgina Bojarski is director of paid social at digital company Buddy Media Group.
Desert Island Adverts
There’s a wonderful line between creating a brief brand-first advert & attempting to create a reference to the viewers. However for me, it’s all concerning the story telling. I need one thing that’s going to maintain me hooked, make me really feel heat & fuzzy & I need it to be in my head all day (as annoying as that’s!)
Unlock the 007 In You: Coca-Cola
Set in an on a regular basis place, with a theme tune that has been sung by means of households for many years. Participating, model first & with a little bit of suspense – as a shopper we love routing for the underdog.
And let’s face it, if you happen to’re caught on a Desert island, you possibly can watch this time and again, specializing in a unique roadblock for the potential winner every time.
Coming Dwelling: T-Cellular:
One of many best picks of all, have I cried over this advert a number of instances, sure. Does it nonetheless give me goosebumps, sure – and will I sing with out anybody listening to me on this island, sure.
Not solely does this nice heat, it has the aspect of shock, real reactions and unbelievable expertise. Who doesn’t love a flash mob – a model who can pull on my heartstrings, is a win for me! Whole model authenticity.
Cadbury Gorilla:
A gorilla, drumming alongside to Phil Collins, to promote chocolate…A basic track, a not so basic begin to an advert, minimal branding however my god, does it evoke some emotions. None of it is sensible & that’s what we love.
Half Moon: Jaffa Truffles
In all probability not the very best advert to be watching once I’m assumingly ravenous on a desert island however the coronary heart desires what the center desires.
With the tagline, ‘deliciously self-centred’, the double which means of wanting to maintain it for your self in addition to the DELICIOUS orange filling, it’s an iconic advert for me. One that’s recreated each day a pack of Jaffa Truffles is opened…lets debate if it’s a biscuit or cake?
One solution to hold busy on the island.
