Halloween is nearly right here (10/31), and in case you’re planning a themed marketing campaign to tie into the occasion, it’s value noting the highest Halloween traits of the yr, to make sure that you’re up on any notable, and doubtlessly brand-relevant, shifts.
Right here’s a take a look at among the present key traits of observe, based mostly on early Halloween engagement exercise.
First off, Pinterest has offered some perception into the highest Halloween costume traits, which factors to among the extra emergent themes and sources for 2022.
- Stranger Issues costume concepts (+22x)
- Elvis and Priscilla costume (+19x)
- Patrick Bateman costume (+18x)
- Prime Gun costume (+6x)
- Anna Delvey costume (+5x)
- Harley Quinn halloween costume (4x)
- Avril Lavigne halloween costume (+3x)
- Dani Hocus Pocus costume (+3x)
- Maddie and Cassie Euphoria costume (+3x)
- Lord of the Rings halloween costumes (2x)
Some pretty vital popular culture shifts in there, which may assist to information your strategy – although why Avril Lavigne?
Related traits are evident in Google Search knowledge, together with some further variations and kinds:
- Gomez Addams costume
- Mary Sanderson costume
- Spiderman costume
- Joker costume
- Akatsuki cloak
- Cruella costume
- Black Widow costume
- Velma costume
- Harry Potter costume
- Mandalorian costume
There’s additionally vital curiosity in {couples} and household costume concepts, which could possibly be an even bigger theme this time round.
Twitter, in the meantime, has offered some extra generic Halloween development notes, together with the highest hashtags:
- #Halloween
- #Halloween2022
- #HappyHalloween
- #TrickOrTreat
(Twitter additionally notes that #Giveaway and #Win are additionally common, as they all the time are, which could possibly be value noting in your strategy)
Together with the most well-liked Halloween emoji
- Pumpkin emoji
- Ghost emoji
- Loudly crying face emoji
- Crying laughing emoji
- Purple satan emoji
You most likely may have guessed these, however in case you want some further inspiration or notes, these are the hashtags and emoji you ought to be contemplating.
Extra platforms will launch extra knowledge and development insights over the following few weeks, together with any new instruments and choices that they’re including to assist folks interact with the occasion.
However in case you’re trying to get planning, otherwise you simply want a bit course, these are the highest traits as they at present stand, which may allow you to discover the very best strategy on your campaigns.
