The UK’s AA (Car Affiliation as was) is reviewing its account at adam&eveDDB after eight years. A&E is reportedly not repitching.
The company change hardly comes as a shock because the AA’s most up-to-date work has singularly lacked A&E’s regular polish, suggesting it has been cobbled collectively elsewhere. The AA additionally has a brand new advertising and marketing boss in Will Harrison and comparatively new house owners in Towerbrook and Warburg Pincus, after delisting from the inventory change. All or any of such strikes often sign an company assessment.
The AA says: “Following these adjustments, now we have determined to take a contemporary look and assessment our promoting company with help from Oystercatchers.”
A&E has produced some good work through the years for the AA, most lately a puppet canine Tukker which grew to become one thing of a viral hit. However many purchasers as of late need, as an A&E govt remarked to me lately, “hook-ups” fairly than long run relationships.
A&E has combined fortunes on the brand new biz entrance lately, shedding out in a pitch towards VCCP for the mixed Virgin Media/O2 account. Lengthy-term shopper Catherine Kehoe at Lloyds Banking Group can also be on her method to Nationwide Constructing Society, which can set off critiques at each banks.
