CONWAY, Ark. — Acxiom®, the client intelligence firm whose data-driven options create enterprise development by enabling higher buyer experiences, introduced that Acxiom Actual Id™ is now built-in with Sitecore’s CDP (buyer information platform).
“This partnership with Sitecore can be essential in serving to our prospects function on this new atmosphere, the place main manufacturers will compete based mostly on the standard of the insights from their first-party information.”
With Acxiom Actual Id alongside Sitecore CDP, manufacturers can lengthen the view of buyer and prospect journeys the CDP offers by observing behaviors throughout all owned and paid media digital interactions. The Sitecore CDP makes a speciality of superior decisioning, informing the model’s subsequent finest motion and might personalize internet buyer expertise in actual time. That is made attainable with a powerful basis of first-party information that’s in a position to sustain with the ever-growing quantity of buyer information alerts.
Acxiom’s Actual Id mixed with the Sitecore CDP empowers a first-party id graph with first-party tagging and persona enrichment functionality, to allow manufacturers to make extra correct buyer id choices all through the client journey.
Utilizing real-time integrations with Sitecore CDP, Acxiom Actual Id helps set up the foundational information layer manufacturers must:
- Gas enterprise-level use circumstances from operations to advertising to information governance
- Constantly join individuals throughout touchpoints, gadgets, and channels
- Keep ever-changing buyer info over time
- Help a most popular buyer view tailor-made to the distinctive lens of the model
“Each model wants to simply accept the truth of a cookieless world and begin treating their first-party information as a strategic asset,” mentioned David Skinner, World Chief Technique Officer at Acxiom. “This partnership with Sitecore can be essential in serving to our prospects function on this new atmosphere, the place main manufacturers will compete based mostly on the standard of the insights from their first-party information.”
“Sitecore brings highly effective decisioning and orchestration capabilities with its CDP that make distinctive and personalised buyer experiences attainable,” says Owen Taraniuk, SVP World Alliances and Partnerships at Sitecore. “We’re excited to be working with Acxiom to present manufacturers a single level of entry and enhance their agility with regards to each buying and retaining prospects”.
For extra details about Acxiom’s Actual Id and Sitecore CDP answer go to the options catalogue.
About Acxiom
Acxiom is a buyer intelligence firm that gives data-driven options to allow the world’s finest entrepreneurs to raised perceive their prospects to create higher experiences and enterprise development. A frontrunner in buyer information administration, id, and the moral use of knowledge for greater than 50 years, Acxiom now helps hundreds of purchasers and companions across the globe work collectively to create tens of millions of higher buyer experiences, day by day. Acxiom is a registered trademark of Acxiom LLC and is a part of The Interpublic Group of Corporations, Inc. (IPG). For extra info, go to Acxiom.com.
