How a lot time do you spend designing a single message? If it takes a number of hours to generate an appropriate header, an specific e-mail physique, an easy CTA button, and compelling visuals, we’re right here to assist!
On this piece, you’ll be taught extra about modular e-mail structure.
Modular e-mail structure: what’s all of it about?
When making use of modular structure, you’ll be able to think about your messages as a set of Lego blocks you can combine, add, and delete the best way you need. A modular e-mail template contains a number of items accountable for sure design parts (photographs, movies, social media hyperlinks, and CTAs). There are additionally modules like footers, headers, product playing cards, and banners accessible.
You should utilize these editable modules throughout quite a few e-mail advertising campaigns and layer them in numerous combos. It’s additionally potential to develop a sequence of modular e-mail templates for numerous functions, like newsletters, promotional messages, and transactional emails. Then, all it’s important to do is simply shuffle modules to achieve the aims of your e-mail marketing campaign.
If you wish to find out how modules can save time on e-mail manufacturing, please watch the video beneath:
Simplify your modular design course of with Stripo
How one can profit from modular e-mail structure
Conventional e-mail templates provide their very own benefits, like personalization and enhanced buyer satisfaction, however if you’re in search of a manner to avoid wasting time and be extra versatile, think about using modular e-mail architectures to empower your advertising technique.
Let’s be taught extra about the important thing advantages of modular e-mail architectures that can convey important enhancements to your advertising actions:
1. Model-consistent e-mail design
Model consistency is likely one of the important e-mail advertising guidelines to take into consideration for a profitable marketing campaign, as your recipients ought to discover your messages amongst a whole bunch of others of their inboxes and affiliate your organization with the values you could have chosen to emphasise.
Put together a set of brand-consistent modules and equip them along with your brand, company colour scheme, and recognizable fonts. Then, share these templates with e-mail entrepreneurs in order that your teammates can insert related content material and ship attention-grabbing messages to your subscribers.
Right here is an instance of how McDonald’s maintains model consistency utilizing a number of modules. You may discover their recognizable brand and noteworthy model colours very quickly.
(Supply: Actually Good Emails)
You may lock within the parameters and drag and drop your saved content material modules. Sticking to your model identification tips has by no means been simpler!
2. You velocity up e-mail manufacturing
When you assembled a module library with numerous modules for various aims, you’ll be able to incorporate it throughout a number of e-mail advertising campaigns with out constructing each message from scratch. You’ll need a lot much less time to change the content material or rearrange some blocks.
Modular e-mail architectures prevent a ton of time and, with observe, you’ll be taught to provide skilled and classy emails inside minutes as an alternative of hours!
Modular templates are extra manageable to design than conventional e-mail templates. You don’t have to create new templates for each e-mail advertising marketing campaign you implement. As an alternative, you simply have to select one of many saved content material modules and alter them the best way you want. They’re simple to edit on the fly and it’s additionally potential to develop modules for numerous varieties of e-mail messages.
These reusable modules will streamline the design course of to your teammates and allow you to arrange campaigns sooner than ever earlier than. You may even design interesting emails in 1 hour as an alternative of 16!
Right here is how Grammarly utilized modular design to provide a thank-you e-mail and to current some helpful options with photographs and transient textual content descriptions:
(Supply: Actually Good Emails)
3. Value-effective choice for quite a few e-mail advertising campaigns
Since you’ll be able to reuse modular e-mail templates everytime you want them, you don’t need to buy a lot of conventional templates for each launch. Thus, you’ll be able to plan your funds extra successfully and redirect cash to extra strategic endeavors.
If value effectivity is likely one of the essential priorities for you and also you need to discover ways to profit from modular e-mail design, you’ll be able to enroll as a beta tester to realize early entry to Stripo’s new builder. We are going to deal with the modular system and you’re going to get an opportunity to make your artistic concepts a stable actuality.
4. Trouble-free last-moment modifications
Tight deadlines and last-moment modifications from colleagues should not an issue anymore. Even when there are quite a lot of solutions and modifications to be made, modular e-mail architectures will allow you to repair the whole lot inside minutes with out messing up your model identification.
5. House for creativity
By making use of modular e-mail templates, you’ll be able to overlook about boring layouts that look the identical throughout all campaigns. Such an method supplies the house for creativity and lets your messages stand out in subscribers’ clattered inboxes.
You may add or take away modules and mix them with one another to fulfill your wants. From background colours and font kinds to CTA buttons and product playing cards, you’ll be able to apply your whole creativity to make your emails look interesting and recognizable.
(Supply: Stripo Template)
6. No coding abilities are wanted
Don’t fear in case you have by no means written a line of code in your life. With such a handy e-mail structure, you simply need to arrange modules in an editor to begin designing your attention-grabbing messages straight away.
Even if you wish to rent a developer to create a singular design, your specialist should do it simply as soon as. Then, it can save you it to your library and use this custom-made module throughout your future campaigns.
How does a modular e-mail template truly operate?
Modular e-mail architectures can assist you stay model constant, make the design course of simpler, and create eye-catching messages a lot sooner than utilizing conventional e-mail templates.
You may need to assemble a template with three modular blocks: a video describing your product, a textual content description, a CTA button, and social media hyperlinks. Our e-mail design platform will allow you to search out appropriate pre-built modules and rework them right into a responsive template. After that, you’ll be able to insert your content material and export the message to the ESP you like.
What’s extra, you’ll be able to profit from two choices with Stripo:
1. Customized-made modules
You or your developer can create modules from scratch to fulfill your marketing campaign’s particular wants. Simply save these modules to your library and use them as many instances as you’d like!
2. Stripo’s modules
We provide 500+ modules you can add to your templates and edit as wanted.
All of our templates are divided into a wide range of modules. You simply have to select any template, discover a module you want, and reserve it to your private content material library.
Because of this, you received’t need to spend hours designing each e-mail from the bottom up. As an alternative, you should utilize the beforehand saved content material modules and shuffle them nonetheless you need.
Right here is an e-mail instance divided into a number of modules: a header, a physique textual content with a CTA, three blocks with photographs, and a footer.
(Supply: E-mail from Day by day Yoga)
Wrapping up
Modular e-mail structure is usually a cost-efficient approach to save time, stay model constant, and streamline the design course of. You too can use such templates throughout quite a few e-mail advertising campaigns and put content material modules in numerous combos.
By following elementary e-mail advertising guidelines and utilizing a modular structure, you’ll make your advertising marketing campaign a hit. With Stripo, you’ll be able to already profit from an intuitive modular system to get your messages seen and skim.
Use a responsive modular system to save lots of assets and design interesting emails inside minutes
