Barney O’Kelly, Head of Digital Advertising at AlixPartners, sits down with Head of Content material David Rowlands for a deep dive into the world {of professional} providers.
The pair unpack the fixed requirement of legitimising advertising from proving its worth in an ‘over-metricated’ world to sparking pleasure and buzz internally. In addition they contact on setting apart the rational for the emotional, what to zero on when on the lookout for individuals, and why all the pieces boils all the way down to being a very good marketer.
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