December thirty first isn’t any atypical day at ZoomInfo. Years in the past, it was renamed New 12 months’s Closin’ Eve — a day stuffed with celebration, promoting, and the occasional superstar cameo.
Historically celebrated in-person, the vacation was held nearly for the second yr in a row, however that didn’t cease the occasion.
New 12 months’s Closin’ Eve 2021 was an enormous success due to a considerate and meticulous group decided to shut out one other yr with laughter and pleasure.
Listed below are only a few components that made the day particular.
Recent Tackle Custom
In 2020, ZoomInfo had many rewatchable moments (like our firm IPO) that helped fill time and maintain manufacturing transferring. This yr, the producers labored exhausting to create fully authentic, never-before-seen content material. As you possibly can think about, it was fairly the enterprise, nevertheless it paid off.
“We knew coming off the success of final yr that we needed to do it once more,” says Lauren Penney, a gross sales enablement supervisor and one of many occasion’s emcees. “The time we needed to plan, the group we had, the power to usher in a number of totally different groups, simply made this yr that a lot better.”
They created an entertaining mixture of recent content material and up to date traditions, together with celebrating particular person milestones like weddings, infants, and new pets. In addition they stored a dwell countdown to our gross sales objective so that each group member might tune in to see how we have been monitoring and consider every sale in actual time.
“I don’t assume it should ever really feel precisely because it did earlier than COVID till we’re all again collectively, nevertheless it’s a very nice approach in quarantine to get us feeling no less than midway there,” Penney says.
Featured Expertise
Groups and people confirmed off their musical expertise by singing, dubbing, and dancing to their favourite songs. From a “Mr. Brightside” cowl sung by Jo Zichterman, to an authentic track about our core values carried out by numerous staff, we coated all genres and found some nice expertise throughout the group. The video under showcases our gross sales enablement group and the way they’re all the time round to assist, set to the tune of “Assist!” by The Beatles.
Spiffs Galore
A seemingly limitless quantity of prizes got away throughout our gross sales and buyer assist groups.
Kai’lia Sparks, an educational designer for gross sales enablement, hosted numerous contests all through the day that includes a great deal of prizes together with firm swag, a MacBook Professional, money, and ZoomInfo shares. And a few of the rewards have been a bit extra out-of-the-box, like the chance to decide on the outfit for a member of the chief group.
“The chief group actually stepped up and gave away some unbelievable prizes out of their very own stock,” Penney says. “Chris Hayes, our COO, gave away a month along with his Porsche.”
The actions ranged from a bracket problem to superlatives, with people from throughout the group sharing their most memorable buyer and prospect Refrain calls of 2021 with the intention to win certainly one of 11 titles. Notable winners included Dan Strauss, voted most definitely to boost a future ZoomInfo rep, and Miranda Riendeau, who had the very best pet cameo on a gross sales name.
Movie star Appearances
We had digital appearances from some legendary stars to encourage our gross sales group to maintain going. Acquainted faces made the occasion really feel a lot larger than simply our firm and impressed our group to maintain pushing towards their objective.
Among the well-known names that graced our laptop screens embody Paula Abdul, Montell Jordan, Carole Baskin, Bruce Buffer, Sugar Ray Leonard, and the late Bob Saget.
Sustaining Motivation
We had motivational interviews with members of our management group and board of administrators, and people on the gross sales and buyer success groups. We shared the really unbelievable outcomes of our donation drive, by way of which we raised $2 million for youth- and family-focused nonprofits throughout the nation. Our CEO, Henry Schuck, stored the group pushing ahead with inspirational chats, together with studying out actual buyer opinions that sang ZoomInfo’s praises and investor quotes congratulating everybody on a tremendous yr.
That’s a Wrap
Our New 12 months’s Closin’ Eve custom will dwell on. We’re trying ahead to the day once we may be again in individual for the celebration, however till then, the digital festivities will proceed to carry us collectively.
“It’s simply an effective way to unify your entire firm and make it possible for we’re ending the yr on the identical web page, transferring in the identical path, and beginning off 2022 in a very sturdy, cohesive approach,” Penney says.
