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All the time Up-to-Date Information to Social Media Video Specs


Final Up to date: November 17, 2022

Staying related and capturing your viewers’s consideration is a continuing problem for entrepreneurs. And now that manufacturers depend on video content material greater than ever, it’s crucial to make use of the right social media video specs and promoting video sizes.

Nonetheless, we couldn’t discover all the right social video sizes in a single place. So we determined to create an entire information of each single social media video spec and promoting video dimension.

Earlier than we begin, listed below are some extra sources that will help you preserve the knowledge in as soon as place:

Discover ways to develop and implement your Instagram advertising technique at the moment.


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Social Media Video Specs & Advert Sizes Per Community

We’ve gathered a plethora of knowledge on every social community’s particular video sizes and specs. Merely click on the hyperlinks under to leap to your required community:

 

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Fb Video Specs

Fb video is consumed at greater charges every year, so it’s no surprise why so many entrepreneurs seek for the right Fb video specs.

The problem for entrepreneurs is that there are in order that many sorts of movies you’ll be able to share on Fb and the platform updates its design often. Every video format has completely different dimensions and specs, which might make it complicated to know whether or not or not you’re importing the right format for natural or paid posts. Comply with the specs under to optimize your posts.

Shared Put up Video (Panorama & Portrait)

Facebook Shared Post Video

Simply the commonest sort of video on Fb comes from shared posts. Such a video lives in your Fb feed, and will be shared by manufacturers or your folks. Whereas it’s not as simple to get natural attain on Fb, it’s nonetheless a viable technique to share video. You’ll be able to select between two video orientations: Panorama and Portrait. Right here’s a take a look at the video specs for each.

Video Pointers

  • Advisable video dimensions 1280 x 720 for Panorama and Portrait.
  • Minimal width is 1200 pixels (size is determined by side ratio) for Panorama and Portrait.
  • Panorama side ratio is 16:9.
  • Portrait side ratio is 9:16 (if video consists of hyperlink, side ratio is 16:9).
  • Cellular renders each video varieties to side ratio 2:3.
  • Max file dimension is 4GB (3 GB most in Sprout).
  • Advisable video codecs are .MP4 and .MOV.
  • Video size max is 240 minutes (45 minutes if importing in Sprout).
  • Video max frames 30fps.

360 Video

facebook 360 video

Fb’s 360 Video permits customers to get an entire 360-degree view by scrolling with a cursor on net, by contact or turning the gadget on cellular.

Video Pointers

  • The decision and side ratio is determined by the kind of content material:
    • Monoscopic: 5120 x 2560 most, side ratio 2:1
    • Stereoscopic: 5120 x 5120 most, side ratio 1:1
  • Advisable max file dimension is 10GB.
  • Advisable video codecs are .MP4 and .MOV.
  • Video size most is half-hour.
  • Advisable framerate is 30 fps.

Fb Reels

The comfort of cross-posting your Instagram Reels to Fb expands the viewership and attain of your movies. This format seems organically in feeds, however usually will get “precedence” on Fb feeds.

  • Advisable video codecs are MP4 and MOV
  • Allowed Body Fee: 23 FPS minimal
  • Allowed Period: 4 seconds – 60 seconds
  • Allowed File Dimension: No file dimension restrict
  • Decision: 540 x 960 (540p) minimal (1080×1920 or higher really helpful)
  • Allowed Facet Ratio: 9:16
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Fb Video Advert Specs

In-Feed Video Advertisements

Facebook Shared Post Video

These adverts are the sponsored equal of in-feed posts and observe related tips.

Video tips

  • Advisable to add the best decision video attainable.
  • Advisable decision: 1080×1080.
  • Advisable side ratio is between 9:16 to 16:9 (Horizontal: 16:9, Sq.: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16).
  • Advisable video codecs are .MP4 and .MOV (see full listing right here).
  • Max video file dimension is 4GB.
  • Video size max is 240 minutes.

Character limits

  • Major textual content: 125 characters.
  • Hyperlink description: 30 characters.
  • Headline: 40 characters.

There are greater than 5 million advertisers now on Fb and having the correct specs in your adverts will be difficult. Every sort of Fb video advert is completely different, so let’s go forward and break down the specs for every sort of video you’ll be able to produce.

Carousel Video Advertisements

Facebook Carousel Video Ads

Fb Carousel Video adverts permit manufacturers to showcase a number of movies (or photos) and a hyperlink inside a person’s Fb feed. It has grown in reputation as a result of its distinctive scrolling function permits customers to see extra content material earlier than clicking a hyperlink. In reality, Digiday estimated Carousel Advertisements to be 10 instances simpler than normal social media adverts.

Video Pointers

  • Advisable video decision 1080 x 1080.
  • Facet ratio is 1:1.
  • Max video file dimension is 4 GB.
  • Advisable video codecs are .MP4 and .MOV.
  • Video period vary is 1 second to 240 minutes.
  • Video max frames 30fps.

Assortment Video Advertisements (Cellular)

Facebook Collection Video Ads

The Fb Assortment adverts showcases a number of photos and a primary video above it. That is good for displaying a number of merchandise (or varied colours of a single product) and a video as properly. The advert sort has been common to this point with retailers and clothes corporations.

Video Pointers

  • Advisable video decision 1080×1080.
  • Sq. side ratio is 1:1.
  • Max video file dimension is 4GB.
  • Advisable video codecs are .MP4 and .MOV.
  • Video size max is 120 minutes.
  • Video max frames 30 fps.

Character Limits

  • Major textual content: 125 characters.
  • Headline max: 40 characters.
  • Touchdown web page URL required.

Instantaneous Expertise Video Advertisements

Facebook Canvas Video Ads

Fb Instantaneous Expertise adverts open up a full-screen expertise after the primary click on, which will be additional personalized with a wide range of interactive options. This may embrace a number of video experiences, together with options to auto-play on loop.

Video Pointers

  • Minimal decision: 720p
  • Portrait side ratio of 9:16 with pillarboxing for all others uploaded.
  • Max video file dimension is 4GB.
  • Advisable video codecs are .MP4 and .MOV.
  • Most size of all video content material should be 2 minutes mixed.
  • Video max frames 30fps.

Slideshow Video Advert

Facebook Slideshow Video Ad

Fb’s Slideshow movies have been constructed for advertisers wanting to achieve audiences with slower web connections. As a substitute of a daily video, slideshows are simply that–a slideshow of photos or video in an advert show.

Video Pointers

  • Advisable video decision 1200 x 720.
  • Facet ratios accessible are panorama (16:9), vertical (4:5) and sq. (1:1)
  • Advisable video codecs are .MP4 and .MOV.
  • Slideshow period max is 15 seconds.

Fb Tales (Advertisements & Natural Posts)

facebook stories post

Fb has additionally added the Tales function, disappearing quick photograph or video updates which can be solely accessible for twenty-four hours. Along with user-generated natural posts, Tales adverts that run in between units of person tales are additionally accessible.  Whereas most customers will likely be sharing instant & natural updates from their cellphone’s digital camera with out worrying an excessive amount of about their video specs, the rules for this format are related for paid & natural posts.

Video Pointers

  • Advisable decision 1080×1080
  • Facet ratios: 1.91 to 9:16, with coloured gradient bars rendered above and under movies underneath 9:16. The textual content area will even be positioned underneath under movies smaller than this side ratio.
  • Max video file dimension is 4GB
  • Period is 1 second to 2 minutes
  • Advisable video codecs are .MP4 and .MOV.

Character Limits

  • Major textual content: 125 characters
  • Headline: 40 characters

For extra info on the video specs for Fb, go to the Fb Assist Heart.

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Instagram Video Specs

Instagram launched video capabilities in 2013 and shortly noticed sufficient success to start out promoting on the platform in 2015. Since then, video solely continues to develop as a fascinating social format. So evidently, Instagram movies are completely well worth the funding.

In-Feed Video (Panorama, Sq. & Vertical)

Instagram In Feed Video

Since 2015, Instagram crafted its movies codecs to permit three completely different kinds: panorama, sq. and vertical. The predominantly-mobile social community is ideal to share movies of any dimension organically to achieve your viewers.

Video Pointers

  • Minimal decision for all codecs is 1080 x 1080
  • Advisable horizontal pixel decision is 1920
  • A number of side ratios are supported: Panorama side ratio is 16:9, sq. side ratio is 1:1, vertical side ratio is 4:5.
  • Max file dimension for all codecs is 4GB (*100MB most for Sprout Direct Publishing and 512MB most for Sprout Cellular App Circulate Publishing).
  • Advisable video codecs are .MP4 and .MOV.
  • Video size is 3 to 60 seconds.
  • Advisable body fee is 23 to 60 FPS.
  • Advisable information fee/bitrate for posting via Sprout: 5 Mbps (megabits per second)

Character Limits

  • Major textual content advice: 125 characters.
  • Most variety of hashtags: 30

Instagram Reels

These short-form, simply digestible movies have gotten the popular sort of content material in Instagram feeds.

  • Allowed file extensions: .MP4 or .MOV
  • Allowed Body Fee: 23-60 FPS
  • Allowed Period: 3 – 90 seconds
  • Allowed File Dimension: 100 MB or much less
  • Allowed horizontal pixels: 1920p
  • Allowed most bitrate: 5Mbps
  • Allowed side ratio: 0.01:1-10:1 (9:16 really helpful)

Instagram Video Advert Specs

Instagram’s promoting income has considerably elevated over the past yr. In reality, Instagram predicts to earn $4 billion in cellular advert income in 2017 alone. The push for Instagram promoting is actual and entrepreneurs need to be able to take benefit with partaking movies.

In Feed Video Advert (Panorama, Sq. & Vertical)

Instagram In Feed Video Ad

Very similar to the in feed natural Instagram video choices, the community gives related choices for promoting. These video adverts seem practically equivalent to natural posts to mix in with customers’ feeds. In reality, the Instagram video specs are the identical for natural and paid content material.

Video Pointers

Video Character Pointers (Cellular)

Carousel Video Advert

Instagram Carousel Video Ad

Very similar to Fb’s Carousel Advertisements, Instagram provides the same function. Carousel adverts permit customers to see extra of a product or function than a single picture or video. With Instagram, your carousel video adverts can have 2-10 playing cards with a full-width name to motion under the advert.

Video Pointers

  • Minimal decision is 600 x 600.
  • Max decision is 1080 x 1080.
  • Facet ratio is 1:1.
  • Max file dimension is 4GB.
  • Advisable video codecs are .MP4 and .MOV.
  • Max video size is 60 seconds.
  • Instagram permits 2-10 movies/playing cards per advert.

Instagram Tales (Advertisements & Natural Posts)

It didn’t take lengthy for Instagram Tales to function adverts inside customers’ story feeds. Manufacturers can seamlessly combine their video content material between different Instagram customers. Very similar to Snapchat, it’s sensible to make these movies extra uncooked and in-the-moment to keep away from drastically standing out as an advert, particularly since customers can instantly swipe to depart.

Video Pointers

  • Advisable decision is 1080×1080.
  • Facet ratio is 9:16.
  • Max file dimension is 4GB.
  • Advisable video codecs are .MP4 and .MOV.
  • Video size max is 2 minutes for adverts and 15 seconds for natural. For those who add an extended video on natural, it will likely be clipped into a number of Tales ‘slides.’

Instagram Reels

Launched in 2020, Instagram Reels are another choice in your video technique on Instagram. These quick movies are targeted on ease of creation in addition to shareability and discovery, much like TikTok’s core choices. Thankfully for social content material creators trying to simply generate quite a lot of content material for Instagram, a lot of the video specs for Instagram Reels are pretty much like different codecs on the platform, with the primary variations being the quick size and the convenience of modifying in-app so as to add results and sound.

As Instagram has began so as to add separate tabs for various content material varieties, thumbnails will likely be cropped otherwise on every view. If the viewer is on the primary tab that has all content material varieties, the thumbnail will likely be cropped to the standard sq. put up dimension of 1:1–heart your topics and plan to keep away from undesirable vertical cropping.

At present, paid choices for Instagram reels are in early testing, so ultimate specs and variations for paid content material, if any, should not accessible.

Video Pointers

  • Advisable decision: 1080×1920
  • Advisable side ratio: 9:16
  • Video size: 3 seconds – quarter-hour
  • Most file dimension: 100 MB or much less
  • Advisable body fee: 23–60 FPS
  • Bitrate most: 5mbps
  • Advisable video codecs are .MP4 and .MOV.

IGTV

Instagram TV (aka IGTV) movies show full-screen like Tales, the distinction being that TV posts aren’t ephemeral and allow you to get into tremendous lengthy kind content material with a 1 hour most run time for bigger or verified accounts.  This offers your model loads of room to create an natural story that delves into element in your product, service or marketing campaign.

Advertisements are presently being examined in some markets for IGTV, so ultimate specs for paid content material should not presently accessible. For now, the similarity between natural and paid Tales suggests specs will likely be pretty related.

Video Pointers

  • Advisable decision is 1080 x 1920.
  • Minimal decision is 720.
  • Facet ratio is 9:16 (really helpful), or 16:9 can be supported. In-feed previews present at 4:5.
  • Movies are minimal 1 minute and most quarter-hour lengthy when importing from cellular. You’ll be able to add a video as much as 1 hour utilizing desktop.
  • Max file dimension for movies lower than 10 minutes is 650MB. For movies as much as 60 minutes, it’s 3.6 GB
  • The required file format is MP4

For those who’re on the lookout for additional info together with photos, try our full information to all of the Instagram advert sizes!

For extra info on the video specs for Instagram, go to the Fb Assist Heart.

TikTok Video Specs

TikTok has shortly gained consideration within the social house, and a few social entrepreneurs may be feeling caught off guard by the push to know what works and what doesn’t on the platform. Thankfully, TikTok’s concentrate on simple to create and share movies means it’s not arduous to start out producing video content material for the platform, and there are many developments to encourage TikTok content material creation. Learn on for the specs.

TikTok video specs

TikTok Natural Movies

TikTok movies are all concerning the ease of creation, modifying and sharing, so it is smart that specs are roughly oriented round typical cell phone dimensions. One key trait to remember for those who’re making an attempt to repurpose video content material throughout platforms is that movies uploaded from one other file supply, somewhat than recorded on the app, will be longer than 60 seconds.

Video Pointers

  • Advisable decision: 1080×1920
  • Facet ratio: 9:16 really helpful to fill a typical cell phone display (1:1 with letterboxing)
  • Size: 15 seconds recorded in-app, 60 seconds in-app (4 sections of 15 seconds), or over 60 seconds when uploaded from one other supply
  • Most file dimension: 287.6MB
  • Video codecs: MP4 or MOV really helpful

TikTok Feed Advertisements

TikTok adverts are a quickly evolving alternative for manufacturers. The in-feed possibility for paid TikTok content material is pretty much like the formatting for current natural content material. To fine-tune paid content material for the very best efficiency, make sure you seek the advice of TikTok’s enterprise heart for the newest suggestions.

Video Pointers

  • Resolutions should be not less than: 540×960, 640×64 or 960×540
  • Facet ratio choices: 9:16, 1:1 or 16:9
  • Size: 5–60 seconds, however 9–15 seconds is really helpful
  • Most file dimension: 500MB
  • Bitrate minimal: 516 kbps
  • Advert description character limits: 1-1000 Latin characters or 1-50 Asian characters
  • Video codecs: .MP4, .MOV, .MPEG .3GP, .AVI

Twitter Video Specs

Twitter is a well-liked house to share and work together with completely different social media movies. For entrepreneurs, it’s all about retaining a person’s consideration with enthralling and click-worthy video content material. Within the sports activities and leisure business, Twitter is usually the go-to for sharing video content material, so it’s crucial to be taught the right Twitter video specs.

Twitter Panorama & Portrait Movies

Twitter Landscape & Portrait Videos

Twitter gives two codecs of in-feed video content material to share together with your followers: panorama and portrait. These particular codecs are solely accessible for importing video on to Twitter, somewhat than sharing YouTube or Vimeo hyperlinks. Fortunately, Twitter makes it simple to share natural content material, however the dimensions do change because the video bitrate alters.

Video Pointers

  • Advisable resolutions are 1280×720 (panorama), 720×1280 (portrait), 720×720 (sq.).
  • Facet ratios really helpful at 16:9 (panorama or portrait), 1:1 (sq.). 1:1 is really helpful as the very best route for rendering throughout units with the very best output.
  • Max file dimension is 512MB.
  • Advisable video codecs are .MP4 for net and .MOV for cellular.
  • Video size max is 140 seconds.
  • Advisable body charges are 30 or 60 fps.

Character Limits

  • Most rely: 280 characters.

Twitter Movies Advert Specs

Twitter Landscape & Portrait Videos Promoted

Trying to promote your video via paid adverts on Twitter? Fortunately, you should utilize the identical precise codecs from Twitter natural movies. Stick with the identical specs for each natural and paid video to make sure most visibility.

For extra info on the video specs for Twitter, go to the Twitter Assist Heart.

Snapchat Video Specs

Snapchat continues to be an energetic community for youthful generations to share video content material. Whether or not it’s via FOMO-inducing disapppfilters, Snapchat is a hotbed for video sharing. And in your model, it’s necessary to know the right video dimensions for Snapchat.

Single video advert

Snapchat 10 Second Video

This video format is the commonest throughout the channel and is the primary method customers talk backwards and forwards via the app. Nonetheless, your online business can put up movies to its story so others can see what your online business is as much as. Simply observe these specs:

Video Pointers

  • Advisable dimension is 1080 x 1920.
  • Facet ratio is 9:16.
  • Max file dimension is 32MB.
  • Settle for video codecs are .MP4 and .MOV.
  • Video size is between 3 and 10 seconds.

Lengthy-Type Video Advert

Snapchat Long Form Video Ad

Snapchat presently provides one primary video format for adverts, which is called the long-form video. Whereas there are accomplice alternatives to place video inside Snapchat’s discovery possibility, most dimensions are the identical, however require your online business to achieve out to the social community for extra particulars on promoting. Nonetheless, the Snapchat Lengthy-Type Video Advert is what customers see in between viewing customers’ Tales.

Video Pointers

  • Advisable dimension is 1080 x 1920.
  • Facet ratio is 9:16 or 16:9.
  • Max file dimension is 1GB.
  • Settle for video codecs are .MP4 and .MOV.
  • Video size is 3 to 180 seconds.

For extra info on the video specs for Snapchat, go to the Snapchat Advertisements Assist Heart.

YouTube Video Specs

Referred to as the second-largest search engine behind Google, YouTube is a vital community for video content material. For entrepreneurs, YouTube is a superb house to advertise, educate and share video content material round your model.

As YouTube continues to develop as a vacation spot for video content material, it hosts the whole lot from quick kind promotional movies to full-length films and TV. This implies customers are streaming content material on all kinds of units, which may have completely different ranges of zoom or overscan.

Whereas there’s no arduous and quick guidelines from the platform on tips on how to method the video modifying idea of ‘title secure’ areas the place textual content like titles and subtitles aren’t lower off, you do wish to keep away from inserting all these visible components proper on the edges of your video space. Learn on for extra specifics on every format accessible on YouTube.

Video Participant (Normal YouTube Video)

Youtube Video Player

Whereas YouTube permits customers to add varied sorts of media codecs and use loads of completely different dimensions, organically, there’s really just one format for the video participant. Natural movies ought to all observe 16:9 ratio, however will be uploaded 4:3. Nonetheless, the smaller ratio will mechanically pillarbox the edges to nonetheless make it match within the participant. YouTube has seven really helpful dimensions and ratios for traditional YouTube movies:

Video Pointers

  • Advisable dimensions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p), 1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p).
  • Facet ratio is 16:9 (auto provides pillarboxing if 4:3).
  • Max file dimension is 128GB or 12 hours, whichever is much less.
  • Accepted video codecs embrace: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM.
  • Video size max is 12 hours.

YouTube Video Advert Specs

Normal YouTube movies are fairly simple, however there are a number of video advert codecs to be taught if you wish to promote on the community. In accordance with information from Google, Manufacturers promoting on YouTube usually obtain a 20% improve in visitors.

Skippable, Non-Skippable, Mid-roll & Bumper Video Advertisements

Youtube Video Player Ad

We’ve put these 4 YouTube video adverts specs collectively as a result of in the long run, all of them play via the usual YouTube video participant. Which means all of those advert varieties observe the identical dimensions because the non-ad movies, however solely differ in video size. Let’s take a look at every advert sort:

  • Skippable Video Advert: This YouTube advert sort is performed earlier than, throughout or after the content material and turns into skippable after 5 seconds. This advert format is the one one permitting advertisers to monetize views from any viewing gadget.
  • Non-Skippable Video Advert: This YouTube advert sort is performed earlier than the content material and customers should watch the complete 15 seconds (will also be added throughout or after video). Nonetheless, views from TVs or sport consoles don’t rely towards a monetizable view.
  • Mid-roll Video Advert: This YouTube advert sort is performed mid-view (like TV commercials) and is simply accessible for content material longer than 8 minutes. Advertisements are added both manually or mechanically and once more, views from TV or sport consoles don’t rely towards a monetizable view. Mid-rolls will be skippable, however customers should watch 30 seconds or whole advert (whichever is shorter).
  • Bumper Video Advertisements: This YouTube advert sort is performed earlier than the content material.It’s a small 6-second video advert that can not be skipped, which is often optimized for cellular views.
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Video Pointers

  • Advisable dimensions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p),1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p).
  • Minimal dimension is 426 x 240.
  • Max dimension is 3840 x 2160.
  • Facet ratio is 16:9 (auto provides pillarboxing if 4:3).
  • Max file dimension is 128GB or 12 hours, whichever is much less.
  • Accepted video codecs embrace: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM.
  • Skippable video size max is 6 minutes (skippable after 5 seconds).
  • Non-skippable video size max is 15 or 20 seconds (30 seconds in some areas).
  • Mid-roll video size minimal is 30 seconds.
  • Bumper video size max is 6 seconds.

Show Advert

Youtube Display Ad

YouTube show adverts are proven in customers’ search queries and generally seem in the correct video column when watching a video. These adverts are static, which suggests they don’t mechanically play. Nonetheless, as soon as the video is clicked, the kind of content material displayed can merely observe the usual video participant tips talked about above.

Video Pointers

  • Advisable dimensions for the static picture is 300 x 250 for the bigger facet view or 300 x 60 for the smaller facet view.
  • Precise really helpful video dimensions are: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p),1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p).
  • Facet ratio is 16:9 (auto provides pillarboxing if 4:3)
  • Max file dimension is 128GB or 12 hours, whichever is much less.
  • Accepted video codecs embrace: .MOV, .MPEG4, .MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM.

For extra info on the video specs for YouTube, go to the Google Assist Heart.

YouTube Shorts

YouTube Shorts

Launched late 2020, YouTube Shorts have lately made its debut as one other short-form video function. These movies are a brand new technique to watch, create and uncover short-form content material. Shorts will be captured and edited from a smartphone or uploaded via the usual add workflow from desktop or cellular. As a result of individuals are watching extra short-form movies globally, utilizing Shorts is a brand new technique to attain wider audiences to entertain, schooling or make them really feel good.

Video Pointers

  • Advisable dimensions: 240×426 (240p), 360×640 (360p), 480×854 (480p), 720×1280 (720p), 1080×1920 (1080p), 1440×2560 (1440p), and 2160×3840 (2160p),
  • Facet ratio is 9:16.
  • Video size is 60 seconds max.
  • Accepted video codecs embrace: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM.
  • Music from the YouTube music library is proscribed to fifteen seconds.
  • Title character restrict: 100 characters max.

For extra info on the video specs for YouTube, go to the Google Assist Heart.

LinkedIn Video Specs

Although LinkedIn continues to be within the early phases of video content material adoption, the community continues to be a go-to supply for sharing. In reality, practically 75% of enterprise executives say they watch on-line movies each week. With that quantity solely prone to develop, it’s secure to say LinkedIn will proceed to place video content material at its forefront.

Shared Video

Linkedin Display Video

The one video format you’ll be able to add is thru a shared video. Whereas there are alternatives to share YouTube hyperlinks in shared posts and in LinkedIn Pulse articles, there’s nonetheless only one technique to add your personal video.

Video Pointers

  • Facet ratio is 1:2.4 to 2.4:1.
  • Max file dimension is 5GB.
  • Accepted video codecs are .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MP4, .MKV, and .WebM.
  • Video size minimal is 3 seconds, max is 10 minutes.
  • Video max frames 60fps.

For extra info on the video specs for LinkedIn, go to the LinkedIn Assist Heart.

Video Advertisements

As of 2018, LinkedIn now provides video adverts. The necessities are a bit of bit completely different than shared video, so make sure you think about them when growing adverts in your paid marketing campaign.

Video Pointers

  • Required dimensions are:
    • Panorama video: Minimal: 640 x 360, most: 1920 x 1080.
    • Sq. video: Minimal: 360 x 360, most: 1920 x 1920.
    • Vertical video: Minimal: 360 x 640, most: 1080 x 1920.
  • Facet ratios are:
    • Panorama: 16:9
    • Sq.: 1:1
    • Vertical: 9:16
  • Most file dimension is 200 MB
  • The accepted video format is .MP4
  • Video size max is half-hour, though LinkedIn’s tips state most adverts carry out greatest at round 15 seconds
  • Body fee should be lower than 30fps.

For extra info on the video specs for LinkedIn adverts, go to LinkedIn Advertising Options Assist.

Pinterest Promoted Video Specs

Pinterest permits video add for enterprise accounts solely, so that they have specs designed for manufacturers to get essentially the most out of the extremely visible and inspirational life-style content material often shared on the platform.

Shared Video

Pinterest Promoted Video

Along with adverts, enterprise accounts can add natural video content material. There are two codecs: normal and max width video.

Video Pointers

  • Normal video really helpful side ratio: 1:1 (sq.) or 2:3, 4:5 or 9:16 (vertical)
  • Max width video required side ratio: 1:1 (sq.) or 16.9 (widescreen)
  • Max file dimension is 2GB.
  • Acceptable video codecs are .MP4 and .MOV.
  • Video period is 4 seconds to fifteen minutes (for adverts, the platform notes that 6-15 seconds are optimum).

Character Limits

  • Title: As much as 100 characters.
  • Description: As much as 500 characters.

Promoted Pinterest Video

There are two codecs for Pinterest Promoted Video: normal and max width. Each variations have the identical specs because the choices for natural uploads. These video adverts seem in customers’ boards, however advertisers can choose the type within the adverts supervisor.

Video Pointers

 



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