My agency is constructing out dynamic emails which are pushed by choice pages inbuilt Cloud Pages utilizing AMPScript for a number of Advertising and marketing Cloud shoppers, most of whom are built-in with Salesforce as their CRM. Once we start working with Advertising and marketing Cloud shoppers, we’re typically shocked that they’re not benefiting from this highly effective customization instrument to create focused and customized emails which are way more participating. Merely put, you’re more than likely not realizing your return on funding with Advertising and marketing Cloud if you happen to’re not deploying options that make the most of AMPScript.
What Is AMPScript?
AMPScript is a proprietary scripting language native to Salesforce Advertising and marketing Cloud that’s used to insert customized and dynamic content material into electronic mail messages, touchdown pages, and SMS messages.
There’s no documentation on why it’s referred to as AMPScript… though it might have been one thing like Automated Advertising and marketing Cloud Programming Script. And it’s to not be confused with Adobe’s Advertising and marketing Cloud Script, AMP.
What Are Some AMPScript Studying Sources?
- Salesforce’s AMPScript Syntax Information – paperwork accurately type AMPscript perform calls, declare variables and values, and reference AMPscript key phrases.
- Salesforce Trailhead AMPScript Unit – This module introduces you to the fundamentals of AMPscript, whereas additionally providing you with the assets it is advisable dig deeper.
- AMPScript.com – Jackson Chen is a former ExactTarget and Salesforce eMarketing Cloud worker who write this useful resource for customers to be taught AMPScript.
- AMPScript Information – This complete reference handbook supplies documentation on each AMPscript perform, with supporting code examples for real-world eventualities.
- The Drip – This improbable weblog from Salesforce Ben supplies some primary and superior greatest practices and code examples.
Is There An AMPScript Editor?
One cause many corporations keep away from utilizing AMPScript is that, whereas highly effective, there are restricted assets to edit and take a look at AMPScript… so it may be fairly irritating. With no native editor within the platform that autocompletes and verifies your syntax for errors, Advertising and marketing Cloud customers are compelled to make use of third-party options or just write and take a look at, write and take a look at, write and take a look at. I’m not seeing a change to this any time quickly, so we’re going to offer some assets and examples right here which may be useful.
- Ampscript.io – that is a web-based AMPScript editor developed by Zuzanna Jarczynska. This utility allows simple AMPscript enhancing via syntax highlighting and it’ll warn you about doable syntax errors in your code.
- Microsoft Visible Studio – this Visible Studio Code extension means that you can join on to your Advertising and marketing Cloud Account, allows syntax highlighting for AMPScript, has built-in documentation for all AMPScript features, and in addition provides code snippets for language parts and features. Every snippet features a detailed description of the perform and its parameters. Snippets additionally present up while you hover over a perform identify.
- Elegant Textual content with Bundle Management – this AMPScript syntax highlighter will be put in for the favored Elegant Textual content editor utilizing the set up bundle.
AMPScript Examples
Right here’s a easy instance of a personalised message that’s constructed with AMPScript that pulls first and final identify out of your Advertising and marketing Cloud subscriber attributes:
%%[
/* Set variables for personalized content */
SET @firstName = AttributeValue("FirstName")
SET @lastName = AttributeValue("LastName")
/* Insert personalized content into email message */
Hi @firstName,
Thank you for signing up for our newsletter! We hope you find the content valuable.
Sincerely,
The @lastName Family
]%%Right here’s an instance the place we are able to dynamically change the content material of the message by trying up the curiosity attribute of a subscriber
%%[
/* Set variables for dynamic content */
SET @interest = AttributeValue("Interest")
/* Display content based on subscriber's interest */
IF @interest == "Sports" THEN
Output(Concat("Check out our latest sports news and updates!"))
ELSEIF @interest == "Technology" THEN
Output(Concat("Stay up-to-date on the latest tech trends and innovations with our newsletter!"))
ELSE
Output(Concat("Discover a wide range of topics in our newsletter!"))
ENDIF
]%%Or, you probably have a comma-separated attribute of pursuits, you may see in case your time period is included within the attribute:
%%[
/* Set variables for personalized content */
SET @interestList = AttributeValue("InterestList")
SET @term = "Technology"
/* Check if term exists in interest list */
IF IndexOf(@interestList, @term) > 0 THEN
Output(Concat("You are interested in technology!"))
ELSE
Output(Concat("Your interests are not related to technology."))
ENDIF
]%%You may even loop via a knowledge extension to retrieve and show a particular variety of data.
%%[
/* Declare variables for personalized content */
var @rows, @row, @rowCount, @numRowsToReturn, @lookupValue, @i
/* Set variables for personalized content */
set @lookupValue = "Shirts"
set @numRowsToReturn = 3 /* 0 means all, max 2000 */
/* Query and retrieve the rows of data as well as their order */
set @rows = LookupOrderedRows("Orders",@numRowsToReturn,"OrderDate desc, ProductName asc", "ProductType", @lookupValue)
set @rowCount = rowcount(@rows)
/* Display each of the rows */
if @rowCount > 0 then
for @i = 1 to @rowCount do
var @ProductName, @OrderDate
set @row = row(@rows,@i) /* get row based on counter */
set @ProductName = field(@row,"ProductName")
set @OrderDate = field(@row,"OrderDate")
]%%
Row %%=v(@i)=%%, %%=v(@ProductName)=%% was ordered on %%=v(@OrderDate)=%%
%%[
next @i ]%%
%%[ else ]%%
No shirt orders discovered
%%[ endif ]%%And, in fact, you may write HTML inside the output of your AMPScript to create stunning, dynamic HTML messages in your subscribers.
If you happen to’re looking for help on improvement of your dynamic HTML electronic mail, dynamic SMS messages, or dynamic touchdown pages constructed on Cloud Pages, don’t hesitate to achieve out to Highbridge for help.
