It’s time to replicate on all the superb issues that we, ActiveCampaign have dropped at life this previous yr, and a big a part of these concepts got here from you.
Once you consider 2023, the #1 factor that involves thoughts is AI. We’d be stunned if there’s anybody on the market not utilizing AI, together with us. We made enormous strides with AI-driven innovation, launching highly effective options inside electronic mail content material technology and automation.
On this put up, we’ll dive into AI and the important thing themes we targeted on as an organization, together with customer-driven innovation, maximizing your e-commerce retailer income, scaling your corporation with confidence, and ensuring your buyer engagement is as personalised as potential.
AI-driven innovation
In a world the place AI-driven innovation is redefining the boundaries of what’s potential, we discover ourselves on the forefront of a revolution in enterprise and advertising. Our latest releases of AI-powered automation constructing and AI-powered content material technology are a testomony to the transformative potential of AI.
These developments exemplify the thrilling way forward for AI-driven innovation. Promising elevated effectivity and deeper, extra significant connections with our prospects.
- AI-powered automation constructing: Developed for automation builders to kick begin and streamline the client journey. Making the construct and design course of an entire lot faster.
- AI-powered content material technology: Empowers entrepreneurs and gross sales professionals to ideate, compose, and reiterate to perfection.
- Entrepreneurs: Try your limitless content-generating wants.
- Gross sales groups: Dive into utilizing AI to craft the proper messaging for leads.
“We’ve at all times targeted on taking complicated capabilities and making them accessible to all companies, not simply the enterprise. AI accelerates our mission of democratizing automation.”
Kelly O’Connell, Chief Product Officer at ActiveCampaign
Learn extra from our CPO on our imaginative and prescient for all issues AI.
Private and highly effective experiences
Within the ever-evolving panorama of promoting and buyer engagement, we’re repeatedly advancing our platform to ship private and highly effective experiences. With numerous impactful updates to our segmentation capabilities and the addition of key channel integrations, our prospects are empowered to attach together with your audiences on an entire new stage.
These enhancements are a testomony to our dedication to offering you with the instruments to create actually personalised and impactful experiences that drive outcomes.
- Multi-select tags: Unlock the power to choose a number of tags without delay inside a single situation. Goal your viewers extra easily and get area again for extra fields inside your segments.
- Contact listing standing circumstances: Acquire readability with this new function. Select from a wide range of contact listing standing circumstances for visibility into your list-to-contact relationships. See all the totally different statuses and some use instances that’ll make it easier to put this into motion.
- E-mail exercise home windows: Drive engagement by leveraging exercise home windows in your varied electronic mail circumstances. No extra guesswork or counting on tags for elevated message relevance. Study extra on how you can construct out segments utilizing this function.
- ‘Begins with’ operators: Expertise enhanced precision. ‘Begins with’ operators now accompany varied circumstances for an excellent better capacity to narrowly goal.
- SMS integrations: Talk together with your contacts with extra than simply electronic mail by including SMS communication to your advertising technique. We launched 9 new SMS integrations this yr, together with Tatango.
- Google Adverts integration: Join your Google Adverts account to ActiveCampaign to simply welcome new subscribers to your neighborhood and attain potential prospects throughout Google’s promoting channels. Not a Google Adverts consumer but? ActiveCampaign prospects will obtain an advertisements credit score when signing up with Google Adverts immediately from their ActiveCampaign account. Study extra on how you can set this up right here.
Buyer-driven innovation
Buyer suggestions holds nice significance for us, and this yr, we’ve seen a outstanding 619 of your concepts come to life!
By means of customer-driven innovation, we’re excited to share the newest updates thoughtfully designed to align together with your wants and preferences.
- Varieties redesign: Construct kinds that captivate and gasoline the dynamic buyer journey. We’ve kickstarted a collection of updates to supply a broader vary of customization choices. These updates empower you to switch the design and visible parts of your kind with none coding experience. These updates and extra coming throughout the subsequent yr will pave the best way for us to allow extra subtle features.
- E-mail alignment: Additional tailor your emails to align seamlessly together with your branding and communication types. Select between a basic centered look or a contemporary left or right-aligned electronic mail to set them aside out of your common messaging.
- Automation marketing campaign administration: Streamline and simplify your marketing campaign administration with the power to bulk edit electronic mail sender info and conduct bulk electronic mail testing for automation campaigns.
Maximize e-commerce income
In keeping with a examine by Forbes, by 2026, the e-commerce market is predicted to whole over $8.1 trillion.
With extra prospects procuring on-line, your corporation can promote extra and earn extra in consequence. ActiveCampaign is right here that can assist you goal prospects on a scalable stage that can enhance gross sales, enhance engagement, and construct model loyalty.
- Product catalog: Improve your gross sales potential by capitalizing on personalised product solutions and expanded product segmentation circumstances tailor-made to your contacts’ pursuits or buy historical past. Seamlessly combine your Shopify and WooCommerce retailer with ActiveCampaign to import detailed product info in ActiveCampaign to extend engagement, enhance gross sales, and construct model loyalty.
- Order standing: Ship a immediate follow-up together with your prospects as their order standing adjustments. With our highly effective advertising automation capabilities, you possibly can automate this course of shortly and simply. This proactive method ensures your prospects keep knowledgeable, fosters engagement to strengthen relationships, and paves the best way for loyal, repeat prospects.
- Coupon block: Drive increased conversions with personalised presents to advertise your gross sales and different promotions. Leverage the coupon block plus automation to incentivize prospects to make a purchase order, comparable to encouraging previous prospects to purchase once more, recovering deserted carts, selling vacation gross sales, rewarding loyalty, and extra.
- Combine with VTEX: Join ActiveCampaign together with your VTEX retailer to nurture buyers and create cross-sell and upsell actions that drive income primarily based on prospects’ behaviors. Monitor what your prospects have bought and suggest future purchases accordingly via promotional emails, slack messaging, and extra.
Scale with confidence
Scaling your corporation is vital for achievement, but it surely’s typically mistaken for progress. In actuality, these are two separate however equally important objectives. Progress expands your market and income whereas scaling establishes the inspiration for lasting progress. They go hand in hand.
To confidently scale, you want environment friendly instruments to automate complicated processes which may in any other case gradual your corporation down. This yr, ActiveCampaign launched a number of options that assist our prospects obtain regular, safe progress and have the arrogance to achieve new heights.
- Gross sales engagement automation reporting: Unlock a wealth of worthwhile info about prospect interactions, electronic mail efficiency, and extra, all designed to supercharge your gross sales success. Detailed analytics, together with automated 1:1 electronic mail open and click-through charges, make it easier to adapt your messaging, optimize your gross sales processes, and refine your methods.
- Account exercise stream: See a whole file of latest account exercise, together with accomplished duties and process outcomes, account proprietor adjustments, 1:1 emails despatched, and engagement monitoring (open and hyperlink clicks) for 1:1 emails.
- Account discipline adjustments set off: This primary-of-its-kind account-based B2B set off empowers companies to kick off automations primarily based on adjustments to any account fields, leading to improved processes, simpler outreach, elevated engagement, stronger connections, and in the end, extra worthwhile relationships.
- Multi-contact triggering: Enhanced engagement together with your contacts to effortlessly add a number of contacts to a single account or deal inside automations. Broaden your attain and concentrating on precision by partaking with the suitable contacts on the proper time, driving higher enterprise outcomes.
- Customized report add-on: Unlock the total potential of customized experiences with our add-on function, accessible for all ActiveCampaign plan tiers. Measure the influence of your advertising methods, acquire worthwhile insights into your key gross sales metrics, monitor the efficiency of your e-commerce retailer, and rather more!
Right here’s to a different nice yr
This yr was all about AI and constructing deeper, extra engaged relationships together with your prospects whereas driving will increase in conversion. We are able to’t wait to see what’s in retailer for 2024!
Trace: A brand new marketing campaign workflow, exercise logs, and extra promoting integrations.
We’re right here to assist small groups energy massive companies with the world’s main clever advertising automation platform—inspiring entrepreneurs to realize greater than you ever thought potential.
Prepared to make use of these options? Attempt us out at no cost and join a trial within the field to the suitable →
